“One of the most important things about the ASA is our Code Review process. Industry involvement and consultation ensures that the Code remains comprehensive and that standards for marketing communications are maintained,” says Nkwenkwe Nkomo, ASA chairperson.
This Code of Advertising Practice was developed by the industry, for the industry, since the time of the ASA's inception. In addition, the tripartite industry members - the marketers, advertisers and media owners, annually revise the Code to reflect evolving advertising practice worldwide and endorse it at an industry plenary, the ASA's Annual General Meeting. Whilst the industry determines the Code, the ASA administers the Code on behalf of the industry.
The full Code can be viewed on the ASA's website www.asasa.org.za.
For submissions and further information contact Fred at +27 (0)11 781-2006 or .
