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Leveraging the business platform of the future

As businesses across sectors consider various new modes of work to drive business performance, there is an increasing urgency to streamline and optimise communication channels - for both internal and external functions...

By Steve Davies 3 days ago

How to use gamification to make your brand more attractive

As marketers, we often need to find new and innovative ways of connecting and engaging with our audiences. Sometimes our ideas can feel quite gimmicky or trendy, but one recent innovation seems to be here to stay...

By Neil Bromehead 13 Jan 2021

4IR: How the subscription economy is changing the world of CX

The impacts of Covid-19 won't be temporary and customer experience (CX) as we know it is coming to an end. Luckily, we can all learn from the changes to come...

By Charlotte Adelgaard 13 Jan 2021

5 social media megatrends for 2021

As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to relook customer engagement...

By Leandri Janse van Vuuren and Sabrina Andreucci 7 Jan 2021

#BizTrends2021: Consumer habits and shopping preferences

Brands need to be clear on consumers changing habits, specifically around their desire to connect with others and how they spend their time on shopping preferences...

By Jason Stewart 6 Jan 2021

#BizTrends2021: Move to minimal in 2021

For 2020, we all predicted a year of "20 plenty". But while we craved abundance and luxury, the year was instead one filled with tumultuous learnings and ongoing change...

By Leigh Crymble 6 Jan 2021

#BizTrends2021: What will customers expect from you in 2021?

Now that 2020 is behind us, we can draw on some insights to guide businesses on what we are likely to see in 2021...

By Robin Fisher 6 Jan 2021

Driving entrepreneurial growth through mentoring

The rise in the amount of knowledge sharing and mentoring by businesspeople through partnerships with SMEs and entrepreneurs in order to help them survive and succeed has been, and continues to be, a silver lining in the overwhelming Covid-19 cloud...

By Andrew Weinberg 1 Jan 2021

Delivering your customer experience at every customer touchpoint

Customer experience is the driving force behind every business as it gives companies a competitive edge that earns customer loyalty and attracts new customers...

By Paula Sartini 22 Dec 2020

Get connected in 2021, or else...

Forrester predicts that 2021 will be the year that companies accelerate digital transformation while focusing on customer experiences (CX) and the platforms and technologies designed to enhance them. This is a view shared by many. The world has certainly changed in 2020 and so have customers. But as a business, have you?

By Wynand Smit 21 Dec 2020

Lockdown has expanded the data universe for South African marketers

Even with the good news about successful vaccine trials around the world, we're most likely still months away from the end of the Covid-19 pandemic. Consumer behaviour is far from returning to normal...

By Grant Lapping 18 Dec 2020

A trust-defined customer experience journey will dominate 2021

Gaining brand trust has taken on a much deeper meaning since the Covid-19 pandemic ordeal when consumers experienced first hand which companies could provide evidence of their legitimate concern for customers...

By Reynhardt Uys 14 Dec 2020

#BestofBiz 2020: Marketing & Media

We've compiled our annual #BestofBiz 2020 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

14 Dec 2020

How brands can unlock the power of first-party customer data

A brand's first-party data about its customers is one of its most potentially powerful assets. Yet most companies are not driving as much value from the customer data in their customer relationship management (CRM) systems and other platforms as they could be...

By Richard Mullins 10 Dec 2020

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