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Harness the power of AI technology to drive business success

Michelle McGowan, head of marketing at LG Electronics South Africa unpacks how businesses can harness the power of AI technology to drive success...

By Michelle McGowan 2 days ago

Lead with empathy and connect with consumers on an emotional level

Craig Naicker, head of client services at CWDi, talks about how agencies need to connect with a consumer on an emotional level during these times...

By Craig Naicker 2 days ago

#ACACaresCovid19: The new currency of humanity; the real value in human values

More in our series of powerful insights from marketing industry leaders Sechaba Motsieloa, 'philanthropreneur', Masa Board member and MD and co-founder of the Kansy Group and Ernst Kuhlmann, chief evolution officer at Arc8 Global to discuss the new currency of humanity, the real value in human values...

3 days ago

Should your brand self-isolate during a pandemic?

Paula Sartini, founder and CEO at BrandQuantum explains why putting brand, strategy and customer on hold is not an option...

By Paula Sartini 3 days ago

The top 4 things you need to know about digital transformation

Here are the top four things to know to make sense of digital transformation...

Issued by Arora Online 3 days ago

The future of traditional and digital design

Edward Herridge, Finishing Artist at Grey Advertising reflects on the future of traditional and digital design...

By Edward Herridge 29 Jul 2020

Do we suffer from late bloomer syndrome?

Prism Young judge Khangelani Dziba asks if we suffer from late bloomer syndrome...

By Khangelani Dziba 28 Jul 2020

#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 1]

Verusha Maharaj, advertising and marketing lead at Deloitte Consulting unpacks how marketers can retain their existing customer base and embrace the new and also elaborates on how they can start building trust and get consumers to fall in love with their brands during the pandemic...

By Juanita Pienaar 27 Jul 2020

#NedbankIMC2020: Andy Rice's four-box model for effective brand strategy

The first speaker at the Nedbank IMC 2020 conference was none other than long-time industry veteran and brand strategy consultant Andy Rice, sharing learnings for establishing a successful, sustainable, change-resistant brand...

By Jessica Tennant 27 Jul 2020

Why the customer should be at the centre of your digital transformation efforts

Digital transformation, at its core, has always been about future-proofing businesses for survival in increasingly digital economies. Unlike most of life, which has been turned on its head during the COVID-19 crisis, digital transformation remains the same, only with the future businesses were preparing for, much closer...

By Heidi Custers 24 Jul 2020

How digital research is best positioned to understand African consumers

Pamro (Pan African Media Research Organisation) in association with Borderless Access presented a webinar on 21 July, where African research and the digital evolution of the continent's consumers was unpacked...

23 Jul 2020

WATCH: Thulani Sibeko on Standard Bank's new brand repositioning

Standard Bank announced earlier this month that it has changed its brand positioning and tagline and adopted one that epitomises where it sees its role in Africa today...

By Jessica Tennant 23 Jul 2020

Remote research and usability testing during lockdown

To be customer-centric and experience-driven it goes without saying that you need to involve your customers in product research and development. But with Covid-19, lockdowns and social distancing becoming the new normal: how is this possible...

Issued by How Might We 20 Jul 2020

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