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Strong expectations from consumers for brands and businesses to do more [report]

Havas partnered with Market Probe International to do a survey of people's attitudes towards change, particularly radical change. The study has shown that people demand radical change that makes a meaningful difference to the world around them and this is key for businesses to understand and act on...

1 day ago

Customer experience will help retailers overcome the financial hit from coronavirus

Retail was in trouble long before Covid-19 hit. The past five years saw daily reports of store closures and retailer bankruptcies. The growth of online commerce eroded many retailers' top-line revenues...

By Frederic Dimanche 6 Jul 2020

V5 Digital launches WhatsApp Enterprise Bots - for use by customers in Namibia and beyond

WhatsApp Enterprise coming to Namibia is a big deal for brands. But why all the hoopla...

Issued by V5 Digital 6 Jul 2020

Digital Kungfu builds cost-effective solution to help SMEs grow market share

During recessions, businesses slash marketing budgets. Digital Kungfu has launched its Go To Market Suite to help SMEs grow their total share of voice while larger competitors are falling silent...

Issued by Digital Kungfu 3 Jul 2020

Digital Kungfu's CRM Zen reveals the state of customer relationships for technology businesses

Technology businesses that can increase customer retention and decrease churn will significantly increase their profit margins...

Issued by Digital Kungfu 2 Jul 2020

SA Digital CX Report: The R1bn lesson in customer advocacy

The results of the 2020 South African Digital Customer Experience (CX) Report reveals that brands need to adopt new strategies to engage, acquire and retain their customers...

1 Jul 2020

Digital Kungfu is helping businesses to mine their existing CRM data for gold

Bad data is costing businesses millions each year...

Issued by Digital Kungfu 1 Jul 2020

B2B customers are people, too

B2B marketers have, for years, treated DMU's (Decision-Making Unit) as a homogenous group - but it's time to embrace the concept that they're individual people with their own functions, interests and needs, and communicate with them accordingly...

By Chiedza Gonyora 30 Jun 2020

Great experiences gives business a highly competitive intuitive advantage

Organisations are on an accelerated journey; evolving digital experiences and assets, aligning their goals to their customers. In the new phase of business; organisations take experiences to the next level; ramping up engagement opportunities and solving for the needs of their customers...

By Viresh Hargovan 29 Jun 2020

The 50-year evolution of the Game brand

Popular South African retailer Game celebrates 50 years of trade this year...

26 Jun 2020

Most marketing divisions cannot effectively move from evolution to execution

Globally, executives have woken up to the fact that we now find ourselves in an evolved marketplace where customer experience (CX) has emerged as the key driver of sustainable business growth...

By Haydn Townsend 26 Jun 2020

What is a UX designer?

Everyone is talking about UX. What is it? Do you need it in your business? Are you one or could you become one? Here's an insider's explanation by Inge Rademeyer, UX designer at VMLY&R South Africa...

By Inge Rademeyer 10 Jun 2020

#OrchidsandOnions: Long live the new king

There seems to be a new Nando's in town - or at least a wannabe Nando's. I'm not talking about flame-grilled chicken icons, though Nando's is in that particular area. The fast food group has for going on two decades now, been king of the heap when it comes to producing funny, gag-filled advertising...

By Brendan Seery 9 Jun 2020

Transit Ads unveils groundbreaking insights community with TransitGo

Unfazed by the national lockdown, Transit Ads has put its time behind closed doors to good use and developed a progressive and groundbreaking new product that is able to provide brands with regular insights directly from their targeted consumers...

Issued by Provantage Media Group 9 Jun 2020

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