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Everlytic launches integration into Pipedrive to boost lead-nurturing campaigns

Everlytic, a leading provider of smart messaging software and personalised digital content, is launching an integration into Pipedrive to enable businesses to nurture leads - and drive sales - far more effectively...

Issued by Everlytic 14 hours ago

Old habits die hard - or do they?

Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms...

By Sean Sullivan 1 day ago

MO Agency awarded HubSpot diamond partner status

HubSpot has recognised MO Agency as the most successful South African-owned HubSpot partner and assigned the company diamond status...

By Luke Marthinusen, Issued by MO Agency 2 days ago

Why excellent customer service is an internal journey

Leonie Stanley, customer service executive, Telviva shares insight into why excellent customer service is an internal journey...

By Leonie Stanley 23 Sep 2020

New study aimed at assessing damage caused to market by pandemic

Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies to get an aerial shot of the market, assess the damage caused by the pandemic and align their brands, product offerings and services accordingly in the consumer headspace...

By Juanita Pienaar 23 Sep 2020

Irrelevant advertising: What to avoid when marketing to modern consumers

James Bayhack, sub-Saharan Africa director, looks into how companies can effectively market goods and services to a potential customer in a way that will be welcomed instead of spurned...

23 Sep 2020

How brands can leverage community to bolster customer experience

Miguel De Gracia, SVP Client Partner at Acceleration, a Wunderman Thompson Company, lists ways brands can leverage community to deliver top-notch, unique customer experiences to use individual voices to help the masses...

By Miguel De Gracia 23 Sep 2020

We are still a nation at war with ourselves, even if we don't like to admit it

Ian Fuhr, founder of The Hatch Institute writes that as a nation (and as businesses) we still skirt around the issues of systemic racism, and the result is internal business issues that spill out into communities through poorly conceived advertising, job descriptions, messaging and even customer service...

By Ian Fuhr 22 Sep 2020

Consumer-centred brands in times of crises

Sindiswa Masuta, strategy business director at Grey Advertising writes that brands that put the consumer and their communities first, as well as show an understanding of their audience's context, are setting themselves up for future survival and growth through loyalty...

By Sindiswa Masuta 22 Sep 2020

KLA, local market research firm, joins YouGov's Global Partnerships Programme

South African market research agency KLA is proud to announce its new affiliation with YouGov, as part of YouGov's Global Partnerships Programme...

Issued by KLA 22 Sep 2020

#DoBizZA: How UBU International can give local businesses a leg up

UBU International aims to help local businesses boost their sales by leveraging a combination of mobile discovery, marketing, rewards and mobile payments...

By Lauren Hartzenberg 21 Sep 2020

Are relationships more important than brand quality and price?

How do you ensure a person buys your product over someone else's, especially when there's no real differentiation?

By Louise Hefer 18 Sep 2020

#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppers

Locally sourced products and services comfort consumers, meeting their new needs for hygiene and spreading feel-good stories that celebrate the best of our diverse culture...

By Karin Du Chenne 17 Sep 2020

8 steps to streamlining your processes and improving customer engagement through marketing automation

Filip von Reiche, senior vice president, Enablement Services at Acceleration, lists eight steps you can take to streamline your business via marketing automation...

By Filip von Reiche 17 Sep 2020

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