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Customer is King as organisations try to differentiate from their competitors

Africa is currently the world's second-fastest growing region in terms of economic development and Gross Domestic Product (GDP), according to the World Bank...

By Olatayo Ladipo-Ajai 3 days ago

The new iProspect Future Focus Report explores the intersection of consumer attention, commerce and data

iProspect recently launched Future Focus 2021: Brands Accelerated as the essential read for conscientious marketers seeking to explore and exploit the latest consumer and industry advancements for brand growth...

Issued by Dentsu 3 days ago

The 5 habits of highly effective advertisers

Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...

By Daren Poole, Issued by Kantar 14 Apr 2021

#TheFutureofMeasurement: Part 2: A world without cookies? What next?

The second part of this series explores a future without cookies and looks at how we can prepare for it...

By Andrew Smit & Jade Arenstein 14 Apr 2021

Register for the annual 2021 Trend Talk hosted by Media24 editors

The pandemic has turned the world upside down and has significantly altered the wants, needs and values of consumers, and now the big question is: Are these changes here to stay?..

Issued by Media24 Lifestyle 12 Apr 2021

#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes

Steve Jobs once described his views on privacy saying: "Privacy means people know what they're signing up for, in plain English and repeatedly."...

By Jade Arenstein and Johan Walters 12 Apr 2021

Customer experience management in the new normal

At home, online and ready to engage - this is the consumer in the new normal, says Accenture Interactive Africa's Ntombi Mhangwani...

By Ntombi Mhangwani 7 Apr 2021

Operational efficiency is a 'no go' to great customer experience

Most organisations today understand the importance of customer experience (CX). In fact, research from Gartner shows that 75% of organisations are now able to show that customer satisfaction leads to revenue growth...

By Brent Haumann 31 Mar 2021

Superunion creates Metropolitan's youthful GetUp brand identity

Metropolitan briefed Superunion to design a new digital-first sub-brand GetUp, specifically targeting young adults...

Issued by Superunion 31 Mar 2021

Data & creativity: How opposites attract in a connected world

Irrespective of the industry you're in - be it marketing, finance or healthcare - data is pretty important these days...

By Shaune Jordaan 30 Mar 2021

Near Me: A new endpoint with millions of local users

Location Bank clients benefit from an accurate, consistent presence across all digital endpoints, from Google to Uber, Facebook, Zomato and hundreds more...

Issued by Location Bank 24 Mar 2021

Customers are wanting personalised experiences from winning brands

Today, experience is king and 80% of customers say they are more likely to do business with a company if it offers personalised experiences...

By Haydn Townsend 24 Mar 2021

When it comes to customer communication, engagement is everything

Brent Haumann, managing director at Striata Africa, believes that while most organisational leaders realise how important customer experience is, many still struggle measuring it...

By Brent Haumann 18 Mar 2021

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