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Winning ads featured in this week's Orchids and Onions column...
#OrchidsandOnions: 1 Stop gets it spot on

Winners: SAB's 'How about none for the road?' ad hits the mark, too. Aussie ad for sperm donation, 'All hands on d*ck', stands out, but would be banned here...

By Brendan Seery 3 days ago

#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want
#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want

Although this generation has less spending power than Millennials, it is estimated that 40% of consumer spending will be attributed to Generation Z consumers in 2020...

By Semona Pillay 9 Jan 2020

#BizTrends2020: Deepen SA's online retail growth trend
#BizTrends2020: Deepen SA's online retail growth trend

Now for the good news. There's a huge opportunity for growth in online retail, but the path to profits is through dramatically improving customer experience...

By Kirsten Dewar 8 Jan 2020

#BizTrends2020: Creativity in a data lead world
#BizTrends2020: Creativity in a data lead world

Data fuels our technologies, economies, populations, politics, education, healthcare, future work, and in reality, it fuels our overall survival...

By Quanita Salie 8 Jan 2020

#BizTrends2020: Experience, value and convenience underpin successful QSR loyalty programmes
#BizTrends2020: Experience, value and convenience underpin successful QSR loyalty programmes

Retail loyalty is constantly evolving, as customers demand more personalised value and the 'experience economy' gathers momentum...

By Mia Morkel 7 Jan 2020

Dion Chang, founder of Flux Trends.
#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage. Whether they were political, economic, environmental or cultural, anger and dissatisfaction was omnipresent, and the merest spark ignited the flames of protest. That's the focus of Flux Trends' latest "The State We're In" report...

By Dion Chang 6 Jan 2020

#BizTrends2020: Trends for the near future
#BizTrends2020: Trends for the near future

I've worn several hats over the course of my career, but the one that people most associate me with is 'trendspotter'. I've been an observer and decoder of trends since childhood. It's who I am. I recognised long ago that I'm incapable of shopping for groceries, people-watching at the airport or surfing the web without instinctively looking for patterns...

By Marian Salzman 6 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand
#BizTrends2020: Africa's double-edged consumer demand

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

By Ailsa Wingfield 6 Jan 2020

Odette van der Haar, managing director of Publicis.
#BizTrends2020: Imagine the impossible

The business world is highly competitive and this applies to the largest of corporations all the way to the smallest of entrepreneurs. The economy has been merciless and no-one in business has been unaffected. In order to stay in business, one needs to stay abreast with technology and remain up to date with the latest innovations...

By Odette van der Haar 1 Jan 2020

Image source: Getty/Gallo Images.
The real value of paid search and tracking the consumer journey

In the digital world, it's a given that paid search advertising is important, but only a few industries, except the finance and E-Retail sectors, are capturing the true value this channel has to offer. Most brands are missing a trick by not tracking the full customer journey says Michael King, managing director of Reprise Digital, an IPG Mediabrands company...

By Michael King 27 Dec 2019

Image source: Gallo/Getty Images.
Here's what consumers want from customer communication in 2020

It's now well-established that customer communication is vital to the success of any business. But it can only play that role if it meets the wants and needs of the consumers receiving it...

By Brent Haumann 23 Dec 2019

Image source: Gallo/Getty Images.
Up close and personal: Why personalisation is the new holy grail of marketing

Thanks to data we are able to take personalisation to engaging new heights. When a hyper-personalised campaign is strategically conceptualised and thoughtfully executed, the results are significant...

By Jason Liebenberg 20 Dec 2019

Image source: Gallo/Getty Images.
Welcome to a new customer experience world

As business heads into 2020, the way customer experience is managed will irrevocably change. Ushering in this new era will be technologies like artificial intelligence (AI) and machine learning (ML) which have already impacted how companies engage with their end-users...

By Paul McIntyre 13 Dec 2019

Image source: Gallo/Getty Images.
Securing your brand is a C-suite challenge

How can your customers trust you if you don't take precautions to protect their personal information?...

By Paula Sartini 13 Dec 2019

Using data analytics and CRM to drive customer centricity and win loyalty
Using data analytics and CRM to drive customer centricity and win loyalty

Sanlam Reality, the Sanlam Group's loyalty programme, was awarded Best Use of Data Analytics/CRM Application at the inaugural Loyalty Awards South Africa recently held in Cape Town...

By Jessica Tennant 3 Dec 2019

Neo Mashigo, chief creative officer of M&C Saatchi Abel, announced as the FM AdFocus industry leader 2019. Image credit: M&C Saatchi Abel.
#FMAdFocus2019: Creativity holds keys to exciting solutions for old problems

Creativity is a word that carries a magical, if not mystical, aura. Creatives are often seen as different people, in a different room, while the suited folk get on with the business of running companies and the country...

By Neo Mashigo 28 Nov 2019

Chris Moerdyk
Stop telling customers that you care

One of the most important things a company can do these days, is to resist the temptation to put one of those silly corporate mission statements or customer care plaques on the wall of their reception area...

By Chris Moerdyk, Issued by Chris Moerdyk 19 Nov 2019

Image credit: You X Ventures on Unsplash.
Gearing for growth with online reviews

Improving online review ratings is a strategic necessity for franchises and multi-location brands as more customers engage with them via online listings - and expect a response...

By Ashleigh Wainstein, Issued by Social Places 18 Nov 2019

Image credit: Chris Liverani on Unsplash.
Why data is more important than ever to customer experience

In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow...

By Brent Haumann 6 Nov 2019

Drivers and fears of SA's online consumers
Drivers and fears of SA's online consumers

Local representatives from market research and consulting firm IPSOS recently shared a preview of some of the key insights gleaned from its yet to be released global trend survey for 2019...

By Lauren Hartzenberg 28 Oct 2019

Image credit: Joshua Rodriguez on Unsplash.
How businesses can create lasting impressions, retain customers for a long time

At the heart of customer engagement lies customer intimacy...

By Mark Wilson 25 Oct 2019

#SACSCCongress: How physical retail is reinventing itself
#SACSCCongress: How physical retail is reinventing itself

John Ryan, a London-based journalist and analyst focused on retail design and strategy, shares a glimpse into what's new and what matters in the global retail environment...

By Lauren Hartzenberg 22 Oct 2019

Image credit: Jaromir Kavan on Unsplash.
How technology helps brands evolve

Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.

By Paula Sartini 18 Oct 2019

The reason AI can predict consumer behaviour
The reason AI can predict consumer behaviour

It's June. In Durban. In a clothing store in the main street, a 26-year old marathon-runner buys a bowtie and, seemingly randomly, adds a board shorts...

By Vian Chinner 11 Oct 2019

Image credit: Katarina Šikuljak on Unsplash.
Don't create ads, create advocates

Companies that spend large amounts of money on advertising, but pay very little attention to the needs of their audience have no future...

By Brian Carter 1 Oct 2019

Image credit: Clark Young on Unsplash.
SA's real 'main market' is where brands will grow market share

According to the UCT Research Institute's latest report, South Africa's "upper middle class" has the potential to make or break brands...

By Andrew Weinberg 25 Sep 2019

Far behind the CX trend
Far behind the CX trend

With the surge of e-commerce in recent years, retail marketers have experienced a shift from generic marketing to customer-focused marketing that looks deeply into data to drive more real customer experience...

By Zama Mlanjana 23 Sep 2019

Boris Dzhingarov
Here's why providing a pleasant calling experience helps your bottom line

It has been said that customer service call centres are comprised of company representatives who do not care about customers and their needs...

By Boris Dzhingarov, Issued by Monetary Library 20 Sep 2019

4 ways brands can incorporate chat messaging into their marketing strategy
4 ways brands can incorporate chat messaging into their marketing strategy

Chat messaging has become an effective communication channel between customers and businesses...

By Wayne Flemming 19 Sep 2019

Image credit: 95C from Pixabay.
Reaching the base-of-the-pyramid consumer

Two years ago, I was exposed to a course that completely blew my mind but also spoke to my heart...

By Lorraine Gwewera 10 Sep 2019

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