CRM, CX, UX

Articles

Your brand’s credibility is now more valuable than a pretty website

Mkhuseli Vangile 10 Sep 2026

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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield 27 May 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

Are you ready for the CX evolution? Here are the top 5 trends for 2026

Are you ready for the CX evolution? Here are the top 5 trends for 2026

Bruce von Maltitz 21 Jan 2026

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Jonty Fisher 20 Jan 2026

Good service is proactive: A new standard for customer experience

Good service is proactive: A new standard for customer experience

Bruce von Maltitz 6 Oct 2025

Why service matters more than ever: the message from 86% of customers

Why service matters more than ever: the message from 86% of customers

Bruce von Maltitz 21 Jul 2025

Nazareen Ebrahim: Brilliant women in AI Ethics 2024 and AIE Summit speaker

Nazareen Ebrahim: Brilliant women in AI Ethics 2024 and AIE Summit speaker

Karabo Ledwaba 11 Jul 2025

Clients and partners came together for the event.

How Santam and Incubeta shattered growth targets through smart data

Karabo Ledwaba 17 Jun 2025

Source: © 123rf Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered

6 ways to build brand loyalty that lasts

Melanie Campbell 17 Apr 2025

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Digital footprints not as reliable as believed, warns new marketing study

Karabo Ledwaba 3 Apr 2025

Andre Le Roux, head of strategy: TBWA\Coastal, talks about trends that drive culture to understand SA shopper (Image supplied)

#BizTrends2025: TBWA\Coastal's Andre Le Roux - Understanding the SA shopper

Andre Le Roux 4 Feb 2025

Can AI agents improve customer experience in tech support?

Can AI agents improve customer experience in tech support?

Ryan Falkenberg 30 Jan 2025

Source: © 123rf Estelle van Tonder, professor of marketing at the University of South Africa, says that while self-service options can further augment the customer experience, in practice, things can (and often will) go wrong in the self-service delivery process

4 ways to ensure positive customer experiences in spite of self-service failures

Dr Estelle van Tonder 15 Jan 2025

President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025 (Image supplied)

#BizTrends2025: Scopen's Cesar Vacchiano - The trends shaping marketing in 2025

Cesar Vacchiano 13 Jan 2025

Source: © Gallo Images SABC presenters were on one of the masterclass panels.

#Loeries2024: How TikTok and SABC use co-creation to enhance brand loyalty and community

Karabo Ledwaba 10 Oct 2024

Source: © 123rf Trust has never mattered in business more than it does today, yet price-based shopping is driving customer behaviour

3 ways to combat AI-generated fake content and build brand trust

Charlie Stewart 19 Aug 2024

Francois Viviers is group head of marketing and communications. Source: Supplied.

Capitec Bank's journey to becoming one of the world's strongest banking brands

Karabo Ledwaba 4 Apr 2024

5 dos and don’ts to secure customer loyalty

5 dos and don’ts to secure customer loyalty

Nick Durrant, Bluegrass Digital 12 Mar 2024

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