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#IABSummit19: Marcel Botha to speak on manufactured stories
#IABSummit19: Marcel Botha to speak on manufactured stories

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Marcel Botha, founder and CEO of 10XBeta to find out what to expect from his talk on 'manufactured stories' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 3 days ago

RCS technology boosts CX by enabling consumers to 'touch & feel' messaging
RCS technology boosts CX by enabling consumers to 'touch & feel' messaging

From being the numberplate prefix for the Western Cape town of Knysna, 'CX' is today popping up all over the web as the marketer's shorthand for 'Customer Experience'...

By Devon Meerholz 16 May 2019

ABM and inbound marketing: A combined approach
ABM and inbound marketing: A combined approach

B2B marketing specialists leverage a variety of strategic programmes and tactical campaigns to enable an organisation to achieve its goals...

By Alon Fittinghoff 14 May 2019

Ashish Williams, CEO of Mediacom and IAB SA Research Council lead, Nicole Gundelfinger, group marketing manager, Cash Converters, Candice Goodman, MD Mobitainment and IAB Education Council, Johan Walters, managing consultant at DQ&A and Mongezi Mtati, Ornico's marketing manager. © .
IAB Insight Series: Customer key to digital success

Digital is often viewed by organisations as a silver bullet to leapfrog into the 21st Century and meet their customers' needs, but with a plethora of channels and technology types, as well as an overwhelming amount of data, is it really that simple?...

By Danette Breitenbach 14 May 2019

Is your brand telling the true story?
Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

By Yaw Dwomoh 13 May 2019

Experience trumps channel
Experience trumps channel

Brands need to show up in relevant environments with tailored offerings and a seamless purchasing journey...

By Refilwe Maluleke 6 May 2019

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers
5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers

We're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind...

By Rachel Thompson, Issued by GfK South Africa 30 Apr 2019

Tech won't kill the contact centre, it'll make it more powerful
Tech won't kill the contact centre, it'll make it more powerful

Over the past few years, there have been increasingly dire predictions that automation and technology will be the major job killer of our generation...

By Wynand Smit 30 Apr 2019

Customer satisfaction is not enough. Delight your customers!
Customer satisfaction is not enough. Delight your customers!

Customer satisfaction is simply no longer enough to ensure business success. Customers want to feel important, engaged and valued. They don't want to be satisfied - they want to be delighted!...

By Mornay Roberts-Lombard 23 Apr 2019

Are brands living up to client expectations?
Are brands living up to client expectations?

Right now it is vitally important for us to understand what the changes are in consumer's expectations, how we work around them or modify our offerings to suit their needs, while still continuing to grow in the market...

By Jedd Cokayne 23 Apr 2019

Up, close and very personalised
Up, close and very personalised

The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

By Refilwe Maluleke 23 Apr 2019

#StartupStory: iHappify, the new business on the block
#StartupStory: iHappify, the new business on the block

The first quarter of 2019 has seen new business development in an uncategorised industry of making people happy...

By Evan-Lee Courie 12 Apr 2019

Screen grabs from the ad.
#OrchidsandOnions: RocoMamas has great-looking fare and memorable punchline

Meanwhile, theft is not a great business model, Vodacom. And treating customers as prey will get you an Onion every time...

By Brendan Seery 9 Apr 2019

Trend forecaster, Nicola Cooper. © .
The South African consumer is a real person

International trends spotter Marian Salzman joined local trend analysts Nicola Cooper and Khumo Theko in highlighting the top pop culture trends affecting females at an event held at Inner City Ideas Cartel in Cape Town earlier this month...

By Juanita Pienaar 2 Apr 2019

"We are what we see" - Marian Salzman
"We are what we see" - Marian Salzman

International trends spotter Marian Salzman joined local trend analysts Nicola Cooper and Khumo Theko in highlighting the top pop culture trends affecting females at an event held at Inner City Ideas Cartel in Cape Town last month...

By Juanita Pienaar 1 Apr 2019

Mind(set)
Mind(set)

A glimpse into Mind(set) and meeting the South African shopper in the moment...

By Lara-Anne Derbyshire 27 Mar 2019

Building customer relationships in an age of disloyalty
Building customer relationships in an age of disloyalty

Is loyalty from customers still an expectation? Probably not... Wynand Smit from Inovo reckons it's more about building relationships, and that takes special insights to get right. That's something businesses have in common across the continent...

By Wynand Smit 25 Mar 2019

#ECO19: Is your mobile commerce strategy excluding the mass market?
#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider who you're building for. For the small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 22 Mar 2019

#SeamlessSA: A holistic approach to delivering great retail customer experience
#SeamlessSA: A holistic approach to delivering great retail customer experience

Opening her presentation at Seamless Southern Africa, Edcon's Lauren King shared her understanding of customer experience...

By Lauren Hartzenberg 20 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson
#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

Zando's coming of age
Zando's coming of age

Zando launched in 2012 as an online shoe retailer when e-commerce in SA was very much in its infancy. Fast-forward to 2019, the business has transformed into an ever-expanding fashion marketplace...

By Lauren Hartzenberg 15 Feb 2019

Boost your sales in a bear market
Boost your sales in a bear market

Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

By Charlie Stewart 15 Feb 2019

Oh no, what have I done to outbound call centres?
Oh no, what have I done to outbound call centres?

Sid Peimer asks, "Why are cold callers still doing the same thing?" It just doesn't work any more. The call should go straight for the jugular which makes the caller seem more credible...

By Sid Peimer 8 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

The number 1 skill for travel marketers in 2019
The number 1 skill for travel marketers in 2019

For many years, content has been king when it comes to marketing travel and tourism brands. This is changing...

By Natalia Rosa 4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

Rethinking the relevance of big data
Rethinking the relevance of big data

With consumers manipulating the way they come across on social media as well as online channels, marketing campaigns using data to reach them can go awry and mess with your CX strategy...

By Wynand Smit 1 Feb 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 25 Jan 2019

Topaz Booysen, head of marketing at Popimedia.
#BizTrends2019: We're in denial about the death of loyalty

As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before...

By Topaz Booysen 24 Jan 2019

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