Great customer experiences can be manufactured
Great customer experiences can be manufactured

Great customer experience is understood by most businesses. By providing outstanding customer experience they know it will help their organisation stand out from competitors while fostering loyalty and trust...

By Brent Haumann 18 Jan 2021

#BizTrends2021: Consumer habits and shopping preferences
#BizTrends2021: Consumer habits and shopping preferences

Brands need to be clear on consumers changing habits, specifically around their desire to connect with others and how they spend their time on shopping preferences...

By Jason Stewart 6 Jan 2021

#BizTrends2021: Move to minimal in 2021
#BizTrends2021: Move to minimal in 2021

For 2020, we all predicted a year of "20 plenty". But while we craved abundance and luxury, the year was instead one filled with tumultuous learnings and ongoing change...

By Leigh Crymble 6 Jan 2021

#BizTrends2021: What will customers expect from you in 2021?
#BizTrends2021: What will customers expect from you in 2021?

Now that 2020 is behind us, we can draw on some insights to guide businesses on what we are likely to see in 2021...

By Robin Fisher 6 Jan 2021

Driving entrepreneurial growth through mentoring
Driving entrepreneurial growth through mentoring

The rise in the amount of knowledge sharing and mentoring by businesspeople through partnerships with SMEs and entrepreneurs in order to help them survive and succeed has been, and continues to be, a silver lining in the overwhelming Covid-19 cloud...

By Andrew Weinberg 1 Jan 2021

Delivering your customer experience at every customer touchpoint
Delivering your customer experience at every customer touchpoint

Customer experience is the driving force behind every business as it gives companies a competitive edge that earns customer loyalty and attracts new customers...

By Paula Sartini 22 Dec 2020

Get connected in 2021, or else...
Get connected in 2021, or else...

Forrester predicts that 2021 will be the year that companies accelerate digital transformation while focusing on customer experiences (CX) and the platforms and technologies designed to enhance them. This is a view shared by many. The world has certainly changed in 2020 and so have customers. But as a business, have you?

By Wynand Smit 21 Dec 2020

#20Lessons20Years: Lesson 6: Overcoming the first abuse from a customer
#20Lessons20Years: Lesson 6: Overcoming the first abuse from a customer

In the startup years, the adage "the customer is king" remains fresh and deliberate in your mind. You have probably convinced your customers (and yourself) that by using your company they will receive much better service than from the "big guys."...

By Allon Raiz 1 Dec 2020

Relook at how customers experience communication
Relook at how customers experience communication

2020 was the year many of the usual rules were thrown out the window - especially when it came to customer communication...

By Brent Haumann 9 Nov 2020

Beyond discounts: How tech can help keep customers happy all year round
Beyond discounts: How tech can help keep customers happy all year round

Recent consumer trends have made one thing clear: shoppers have higher expectations than ever before - and for brands looking to stay ahead, it's time to rise to the challenge of meeting them...

By Robin Fisher 5 Nov 2020

Do brands know too little or too much about their consumers?
Do brands know too little or too much about their consumers?

Many consumers feel brands don't know them well enough to serve them in a way that makes them feel special. But when those brands know too much, can you trust them?

By Haydn Townsend 3 Nov 2020

How to create seamless customer experiences when it comes to B2B marketing
How to create seamless customer experiences when it comes to B2B marketing

In B2B marketing, creating a seamless customer experience can be a key differentiator or justification for a premium. Just how many brands get this right is unknown...

By Claire Denham-Dyson 3 Nov 2020

How digital experts are filling the customer service gap
How digital experts are filling the customer service gap

We don't just want companies to tell us what they have to offer but to interact with us in a way that's user-centred, hyper-relevant, one-touch, and multi-channel...

By Ryan Falkenberg 30 Oct 2020

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Agility and customer focus key to business success going forward

Ryan Jamieson, solutions lead at Altron Karabina sharing insight into how agility and customer focus is key to business success going forward...

By Ryan Jamieson 7 Oct 2020

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The rise of the digital planet tells a new story

Yaw Dwomoh, CEO of Idea Hive, writes businesses are now preparing to navigate a period of prolonged uncertainty for their brand, the global economy, and the consumers they serve...

By Yaw Dwomoh 7 Oct 2020

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What Covid-19 taught us about going back to basics with customer communication

Brent Haumann, managing director, Striata Africa, discusses what separated the great communicators from the average and poor ones...

By Brent Haumann 7 Oct 2020

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Customer privacy is part of the experience and is critical to build trust

Paula Sartini, founder and CEO at BrandQuantum International writes that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building trust with customers...

By Paula Sartini 1 Oct 2020

Old habits die hard - or do they?
Old habits die hard - or do they?

Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms...

By Sean Sullivan 29 Sep 2020

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Why excellent customer service is an internal journey

Leonie Stanley, customer service executive, Telviva shares insight into why excellent customer service is an internal journey...

By Leonie Stanley 23 Sep 2020

New study aimed at assessing damage caused to market by pandemic
New study aimed at assessing damage caused to market by pandemic

Percy Shangase, founder of Amashuku Marketing Solutions recently announced that the company will undertake a study to help brands, schools and companies to get an aerial shot of the market, assess the damage caused by the pandemic and align their brands, product offerings and services accordingly in the consumer headspace...

By Juanita Pienaar 23 Sep 2020

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How brands can leverage community to bolster customer experience

Miguel De Gracia, SVP Client Partner at Acceleration, a Wunderman Thompson Company, lists ways brands can leverage community to deliver top-notch, unique customer experiences to use individual voices to help the masses...

By Miguel De Gracia 23 Sep 2020

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We are still a nation at war with ourselves, even if we don't like to admit it

Ian Fuhr, founder of The Hatch Institute writes that as a nation (and as businesses) we still skirt around the issues of systemic racism, and the result is internal business issues that spill out into communities through poorly conceived advertising, job descriptions, messaging and even customer service...

By Ian Fuhr 22 Sep 2020

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Consumer-centred brands in times of crises

Sindiswa Masuta, strategy business director at Grey Advertising writes that brands that put the consumer and their communities first, as well as show an understanding of their audience's context, are setting themselves up for future survival and growth through loyalty...

By Sindiswa Masuta 22 Sep 2020

#DoBizZA: How UBU International can give local businesses a leg up
#DoBizZA: How UBU International can give local businesses a leg up

UBU International aims to help local businesses boost their sales by leveraging a combination of mobile discovery, marketing, rewards and mobile payments...

By Lauren Hartzenberg 21 Sep 2020

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8 steps to streamlining your processes and improving customer engagement through marketing automation

Filip von Reiche, senior vice president, Enablement Services at Acceleration, lists eight steps you can take to streamline your business via marketing automation...

By Filip von Reiche 17 Sep 2020

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Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumers

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

By Roman Magis 16 Sep 2020

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Social media as a marketing tool to navigate through the Covid-19 crisis

Sabrina Andreucci, strategic director at Social Media 101 writes that the Covid crisis has created an ideal opportunity for brands to engage with their consumers through social media...

By Sabrina Andreucci 14 Sep 2020

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Why brand integrity and authenticity should be your core digital strategy

Armand Mukenge, head of digital marketing at African Communications Media Group comments on brand integrity and new digital marketing strategy that could be beneficial to organisations...

By Armand Mukenge 11 Sep 2020

#BizUnity: "Nothing unites people like a sense of belonging", One Custom's Paul Geary
#BizUnity: "Nothing unites people like a sense of belonging", One Custom's Paul Geary

Paul Geary, co-founder of One Custom tells us about their work with Laureus Sport For Good South Africa on the recently launched Laureus Supporters' Club and from a customer experience marketing perspective, why it's important that brands nurture relationships with existing customers and harness customer relations to build customer loyalty and goodwill during these uncertain times...

By Jessica Tennant 11 Sep 2020

Putting power back in the hands of the consumer
Putting power back in the hands of the consumer

Brand Hubb CEO Rob Anderson tells us why he believes loyalty is priceless and says that having loyal customers creates opportunities for targeted messaging and tailored campaigns resulting in increased ROI...

By Jessica Tennant 10 Sep 2020

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