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Advertising is dead. Long live value-tising
Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 3 days ago

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 15 Jan 2019

#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds
#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds

Google Shopping and Facebook Dynamic Product Ads are a powerful way for retailers to reach new customers and drive sales...

By Andrew Smit 14 Jan 2019

Five ways to hack Google rankings (Kidding. You can't. But you can do this...)
Five ways to hack Google rankings (Kidding. You can't. But you can do this...)

David Jenkins, founder and partner at digital marketing agency MickeyLlew, look at how to use customer reviews to boost your website's organic ranking on Google...

By David Jenkins 14 Jan 2019

Kirigo Kamore, content manager and global diversity champion at McCann Worldgroup.
#BizTrends2019: It's time to fully embrace the digifem consumer

If 2018 was the seismic and long-awaited quake of women's lib, then expect its aftershock this year, both off and online...

By Kirigo Kamore 14 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 14 Jan 2019

#BizTrends2019: 4 Tech trends to watch for in 2019
#BizTrends2019: 4 Tech trends to watch for in 2019

It's that time of year again when everyone in the tech industry takes out their crystal balls and starts making predictions about what's going to happen in the industry in 2019...

By Esti Kilian 7 Jan 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 20 Dec 2018

Topaz Booysen, head of marketing at Popimedia.
#BizTrends2019: We're in denial about the death of loyalty

As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before...

By Topaz Booysen 19 Dec 2018

Chantel Botha, head of customer experience strategy and consulting at BrandLove.
#BizTrends2019: The brand promise chasm is widening for consumers

At the end of every year I take out my crystal ball, dust it off and think about the future...

By Chantel Botha 19 Dec 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates.
#BizTrends2019: South African business, meet your future consumer

With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger...

By Nicola Cooper 18 Dec 2018

Customer experience: The marriage of marketing and technology
Customer experience: The marriage of marketing and technology

Paula Sartini, founder and CEO of BrandQuantum, delves into the new role of marketing and IT in the era of Customer Experience...

By Paula Sartini 10 Dec 2018

Image credit: lightwise via .
Big banks don't cry - but new research shows maybe they should

Though the finance sector has upped the ante on digital innovation, it's still battling to create authentic emotional connections with consumers...

By James Wilson 3 Dec 2018

Safeguard your customer relationships this Black Friday
Safeguard your customer relationships this Black Friday

Black Friday is here to stay: as part of a retail festival that entices consumers in their millions to part with their cash, it's another way of increasing revenue just before the festive season officially kicks in...

By Wynand Smit 13 Nov 2018

#ShopperInsights2019: Moving to frictionless commerce
#ShopperInsights2019: Moving to frictionless commerce

Online retail is part of the much bigger picture of frictionless commerce where online is moving offline and offline to online. Driving this is time and convenience...

By Danette Breitenbach 12 Nov 2018

Social media mining: Critical to CX management in the digital age
Social media mining: Critical to CX management in the digital age

As markets become increasingly globalised, saturated and competitive in the digital age, great focus is being placed on the customer experience (CX)...

By Julian Thomas 8 Nov 2018

British Airways highlights need for GDPR compliance
British Airways highlights need for GDPR compliance

Earlier this year, Liberty Life became one of the first global firms to suffer a major breach under General Data Protection Regulation (GDPR)...

By Gary Allemann 7 Nov 2018

Standardbank team announced as the country’s most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands.
Local banks shine at inaugural BrandZ Top 30 Awards

Standard Bank was crowned the country's most valuable brand at the inaugural BrandZ Top 30 Most Valuable South African Brands when it launched at the Johannesburg Stock Exchange on Wednesday morning...

By Danette Breitenbach 1 Nov 2018

Jacques Oberholzer, co-founder of Now Boarding
#HeavyChef: How to design the ultimate mobile application

Heavy Chef recently invited Jacques Oberholzer, co-founder of international UI / UX design agency, Now Boarding, to unpack how one goes about creating the ultimate mobile application...

By Juanita Pienaar 31 Oct 2018

App permissions can be used to exploit your data
App permissions can be used to exploit your data

Every time an application is installed on a device, the user is asked to allow that app certain permissions...

By Simon Campbell-Young 26 Oct 2018

Retail and etail to work as a team not the opposition
Retail and etail to work as a team not the opposition

In South Africa, going to a mall is part of our culture - particularly in Johannesburg where there seems to be a mall on every street corner. Malls entertain visitors with restaurants and coffee shops...

By Julia Ahlfeldt 23 Oct 2018

BPM is dead, long live BPS
BPM is dead, long live BPS

Over the last few years, the Internet of Things (IoT) has started to permeate all markets...

By Richard Firth 18 Oct 2018

Individualisation: The powerful trend shaping retail customer experience
Individualisation: The powerful trend shaping retail customer experience

Rising inflation. Record petrol prices. A VAT increase. A technical recession. SA consumers are feeling the pinch...

By Ian Steyn 18 Oct 2018

#Newsmaker: "Measure, review, react" - Marilyn Nel
#Newsmaker: "Measure, review, react" - Marilyn Nel

Marilyn Nel joined BMi Research earlier this year as new research manager to lead the B2B market research department, responsible for building client relationships, guiding clients through research projects and overseeing the research process on all projects...

By Jessica Tennant 16 Oct 2018

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life
Campaigns no longer cut it: Why we should stop creating things with a finite shelf life

When we seek to build long lasting, evergreen digital brand assets that are deeply useful to the customer, we create a scenario where your brand is actually useful to a customer, beyond just the products you sell...

By Devin Ross 15 Oct 2018

Overall winner of the 2018 Ask Afrika Orange Index is Woolworths Food. Image supplied.
2018 Ask Afrika Orange Index: Be human

The 17th Annual Orange Index Customer Service Awards saw Woolies Food take the top spot with Burger King and Woolies (Clothing) second and third were respectively...

By Danette Breitenbach 10 Oct 2018

E-commerce needs ERP
E-commerce needs ERP

E-commerce is growing rapidly and many will increase their online spend to get better deals, for its convenience and savings on shipping...

By Bernard Ford 9 Oct 2018

(c) racorn -
Recession-beating tips for customer retention

Stats SA recently announced the news of a second quarter fall of 0.7% in the Gross Domestic Product, and that this has officially plunged us into a recession. What should be of concern to companies is the burden of such a recession on consumers....

By Wynand Smit 5 Oct 2018

Does big data make us understand less?
Does big data make us understand less?

Isla Prentis says that big data was pegged as a trend at the beginning of this year, for the sixth year in row. Something's wrong with this picture...

By Isla Prentis 27 Sep 2018

How to stay afloat when fake online reviews could sink your business
How to stay afloat when fake online reviews could sink your business

Fake news is a pervasive epidemic. Insidious distortion of truth, fueled by hidden (or blatant) agendas is now accepted as a fact of life...

By Daniella Shapiro 27 Sep 2018

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