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Dr Estelle van Tonder is Head of Department in the Faculty of Management and Leadership at Milpark Business School. She was awarded her DCom degree in Marketing Management from the University of Pretoria in 2010. The title of her thesis was: "A survival and sales growth framework for independent financial advisers". She also completed a Postgraduate Diploma in Financial Planning with the University of the Free State in 2004.

Estelle has secured extensive experience in the financial services sector in the capacities of Broker Consultant, Senior Project Manager, Training Manager and Marketing Manager, before she became an academic in 2009. She previously lectured in Consumer Behaviour and Strategic Marketing at the University of Johannesburg and currently lectures in Strategic Marketing Management to MBA students at Milpark Business School.

Her research interests include strategic marketing, customer relationship management and contemporary marketing management issues. She has delivered papers at national and international conferences and also published in national and international journals. She also acts as a referee for various conferences and journals and is a member of the Marketing Association of South Africa.