#BizTrends2019

Marketing & Media trends

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New press offices

ATKASA has opened a press office on Bizcommunity.com!
ATKASA

ATKASA, a leading Digital Marketing Agency, combines progressive, data-driven thinking with in-depth knowledge garnered from many years experience within the digital space. Which translates to measurable results for our clients.

#FutureFit Yourself: Stop manipulating NPS scores by incentivising your staff!
#FutureFit Yourself: Stop manipulating NPS scores by incentivising your staff!

Ultimately, customers have been bullied by businesses for a long time, and sad to report on this, but not much has changed...

By Carmen Murray 1 day ago

CX Strategy according to Multichoice, Hollard, African Bank, FNB, ABSA, Comair, Uber and many more
CX Strategy according to Multichoice, Hollard, African Bank, FNB, ABSA, Comair, Uber and many more

Corinium Global Intelligence will be hosting an all-encompassing event, Customer 360 Africa 2019, that will cover all aspects of the entire customer experience journey...

By Jacqui E'Silva, Issued by Corinium Global Intelligence 1 day ago

Advertising is dead. Long live value-tising
Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 2 days ago

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 3 days ago

#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds
#BizTrends2019: Don't miss out on Google Shopping power because of poor feeds

Google Shopping and Facebook Dynamic Product Ads are a powerful way for retailers to reach new customers and drive sales...

By Andrew Smit 14 Jan 2019

Five ways to hack Google rankings (Kidding. You can't. But you can do this...)
Five ways to hack Google rankings (Kidding. You can't. But you can do this...)

David Jenkins, founder and partner at digital marketing agency MickeyLlew, look at how to use customer reviews to boost your website's organic ranking on Google...

By David Jenkins 14 Jan 2019

Kirigo Kamore, content manager and global diversity champion at McCann Worldgroup.
#BizTrends2019: It's time to fully embrace the digifem consumer

If 2018 was the seismic and long-awaited quake of women's lib, then expect its aftershock this year, both off and online...

By Kirigo Kamore 14 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 14 Jan 2019

#BizTrends2019: Business excellence in Africa relies on customer centricity
#BizTrends2019: Business excellence in Africa relies on customer centricity

Doing business in Africa presents multiple opportunities and challenges. To achieve business excellence on the continent, it is essential that we understand consumers in Africa and their changing needs...

By Sarina de Beer 9 Jan 2019

#BizTrends2019: Is your organisation transformed enough to get customer experience (CX) right?
#BizTrends2019: Is your organisation transformed enough to get customer experience (CX) right?

If as an organisation you are not at least talking about the customer being at the centre of everything you do, you are seriously being left behind. The buzzword amongst business strategists now is Client Centricity...

By Sibongile Vilakazi, Issued by Kantar TNS 7 Jan 2019

#BizTrends2019: 4 Tech trends to watch for in 2019
#BizTrends2019: 4 Tech trends to watch for in 2019

It's that time of year again when everyone in the tech industry takes out their crystal balls and starts making predictions about what's going to happen in the industry in 2019...

By Esti Kilian 7 Jan 2019

From Europe to SA with love: 3 tips for South African marketers in 2019
From Europe to SA with love: 3 tips for South African marketers in 2019

It seems fitting to be writing this on the last day of 2018. I set off, just one year ago in search of digital knowledge and broadened career experience from Europe. It's exactly what I found and more...

By Lisa Steingold 2 Jan 2019

Eben Esterhuizen, general manager, OnShelf Pharma.
#BizTrends2019: Five customer engagement technology trends we can't ignore

With a sobering 0% growth reported in May 2018 by Nielsen for the global Top 20 manufacturers and a 2.4% growth for the Top 200 manufacturers within the last year, retailers need to know what the top tech customer engagement trends are and incorporate them where possible into their 360' touch point marketing strategy...

By Eben Esterhuizen 1 Jan 2019

Bradley Elliott, founder, Platinum Seed.
#BizTrends2019: Customer centricity - The only trend that matters in 2019 and beyond

Customer centricity will be the raison d'être for digital leaders who authentically embrace this strategy. And those visionaries who fully embrace this strategy will leap ahead of the pack...

By Bradley Elliott 27 Dec 2018

Take care when hitching customers' emotions to your brandwagon
Take care when hitching customers' emotions to your brandwagon

If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market...

By Estelle Nagel 21 Dec 2018

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 20 Dec 2018

Topaz Booysen, head of marketing at Popimedia.
#BizTrends2019: We're in denial about the death of loyalty

As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before...

By Topaz Booysen 19 Dec 2018

#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want
#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want

What our customers want is the biggest trend for the 21st century and for years to come. It's not about us anymore...

By Carmen Murray 19 Dec 2018

Chantel Botha, head of customer experience strategy and consulting at BrandLove.
#BizTrends2019: The brand promise chasm is widening for consumers

At the end of every year I take out my crystal ball, dust it off and think about the future...

By Chantel Botha 19 Dec 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates.
#BizTrends2019: South African business, meet your future consumer

With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger...

By Nicola Cooper 18 Dec 2018

Editor Kate Wilson with the December 2018 issue of Woolworths Taste.
The Taste of custom publishing success with Kate Wilson

Woolworths' Taste magazine keeps scooping up international awards, and they've baked their role in the customer journey to a delicious crisp. Editor Kate Wilson takes us on a delicious journey of customer experience and how they've perfected the tricky terrain of custom publishing...

By Leigh Andrews 18 Dec 2018

Pfluegl explaining Tony Robbins' view on how human needs have changed.
#FairnessFirst: How to roll out effective digital transformation

"If you want something done right, do it yourself," seems to be the business mantra of companies that succeed on their journey of digital transformation, focusing on using tech to meet otherwise ignored human needs. Here's how your brand can improve on customer experience by following suit...

By Leigh Andrews 17 Dec 2018

Customer experience: The marriage of marketing and technology
Customer experience: The marriage of marketing and technology

Paula Sartini, founder and CEO of BrandQuantum, delves into the new role of marketing and IT in the era of Customer Experience...

By Paula Sartini 10 Dec 2018

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Image credit: lightwise via .
Big banks don't cry - but new research shows maybe they should

Though the finance sector has upped the ante on digital innovation, it's still battling to create authentic emotional connections with consumers...

By James Wilson 3 Dec 2018

nudge bags sought-after CRM Gold at DMA Assegai's 2018 with client Nando's
nudge bags sought-after CRM Gold at DMA Assegai's 2018 with client Nando's

The Talk to Nando's programme received three coveted Assegai awards at this year's Direct Marketing Association's Assegai Awards...

Issued by nudge 16 Nov 2018

All the 2018 AfricaCom Awards winners
All the 2018 AfricaCom Awards winners

The 2018 AfricaCom Awards were announced at a colourful and festive Mardi Gras themed event in Cape Town...

15 Nov 2018

#AfricaCom2018: How to leapfrog when improving customer experience
#AfricaCom2018: How to leapfrog when improving customer experience

On the second day of AfricaCom 2018, Indranil Das, VP and head of Ericsson digital services for EMEA explained the importance of asking if the customer experience exceeds the customer expectation...

By Leigh Andrews 14 Nov 2018

Safeguard your customer relationships this Black Friday
Safeguard your customer relationships this Black Friday

Black Friday is here to stay: as part of a retail festival that entices consumers in their millions to part with their cash, it's another way of increasing revenue just before the festive season officially kicks in...

By Wynand Smit 13 Nov 2018

Customer expectations outpace brand experiences
Customer expectations outpace brand experiences

Acceleration of digitisation raises the bar for companies to innovate - or be left behind...

By Hans Zachar 12 Nov 2018

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