IAB Digital Summit & Bookmarks 2019

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Kreetiv Communications has opened a press office on Bizcommunity.com!
Kreetiv Communications

Kreetiv provides a national, turn key service in BTL brand communications and Activations. We currently serve a number of blue chip clients in the liquor, tobacco, consumer foods, personal care, home care and financial services.

#ECO19: How to build and sustain the trust of the online consumer
#ECO19: How to build and sustain the trust of the online consumer

The key to building and sustaining the trust of the online consumer is to focus your business entirely on them, says Platinum Seed's Bradley Elliot who spoke at the recent eCommerce Africa summit in Cape Town...

By Maroefah Smith 15 hours ago

#ECO19: Is your mobile commerce strategy excluding the mass market?
#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider who you're building for. For the small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 3 days ago

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

#SeamlessSA: A holistic approach to delivering great retail customer experience
#SeamlessSA: A holistic approach to delivering great retail customer experience

Opening her presentation at Seamless Southern Africa, Edcon's Lauren King shared her understanding of customer experience...

By Lauren Hartzenberg 20 Mar 2019

Chantel Botha of BrandLove in action at eCommerce Africa 2019.
#ECO19: Why brands need to create emotional experiences for Generation CX

The eCommerce Africa conference kicked off at CTICC on 19 March with a keynote session by Chantel Botha, founder of BrandLove, titled: 'More than a feeling, on why CX is the #1 competitive differentiator'. Here's what you missed...

By Leigh Andrews 19 Mar 2019

Pii Digital overhauls the IDC to reveal an all new online presence
Pii Digital overhauls the IDC to reveal an all new online presence

Pii Digital, one of South Africa's leading digital marketing agencies to specialise in bespoke web development and technology, breathes new lifeblood into the all new IDC website...

Issued by Pii Digital 19 Mar 2019

3 key reasons to go visual
3 key reasons to go visual

Visual is king. Living in the instant gratification world of digital means that there is a growing need for consumers to interact with their environments, in real time...

Issued by DMX 19 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Is your organisation customer centric?
Is your organisation customer centric?

By the year 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer-centric?...

14 Mar 2019

Build a customer experience-driven business in 2019
Build a customer experience-driven business in 2019

You've heard about customer experience, maybe you're still on the fence about it, but the evidence to support its importance is there! Customers hold all the cards...

Issued by Interact RDT 14 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson
#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

Marketing or the CCO: Who should be responsible for customer experience in South Africa?
Marketing or the CCO: Who should be responsible for customer experience in South Africa?

Organisations have started to realise the value and importance of customer experience within their businesses. It's important to have the right mix of people, data, systems, processes and services to deliver exceptional customer experiences...

Issued by Corinium Global Intelligence 11 Mar 2019

Loyalty is about more than just points
Loyalty is about more than just points

An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives - but the days of offering points as the frontline reward are long gone...

8 Mar 2019

Is long-term strategy still relevant?
Is long-term strategy still relevant?

In a five-second world where everything needs to be instant and yield immediate results, I find myself asking what's the point of having long-term thinking?...

By Michelle Beh 8 Mar 2019

How SA's biggest supermarkets measure up in customer satisfaction
How SA's biggest supermarkets measure up in customer satisfaction

Results of the 2018 SA-csi for Supermarkets reveals that Woolworths has marginally maintained the best overall customer experience among SA's top supermarket brands...

7 Mar 2019

DHL renews partnership with eCommerce Africa
DHL renews partnership with eCommerce Africa

DHL Express in sub-Saharan Africa (SSA) has announced that the company will once again be lead sponsor for the 2019 DHL eCommerce Africa Conference and Exhibition...

6 Mar 2019

Research reveals snapshot of SA employee experience
Research reveals snapshot of SA employee experience

Employee experience is not just another buzzword but a critical component of the changing nature of work. Employees entering the workplace today seek meaningful work, flexibility, autonomy and mentoring on a foundation of collaborative communication...

4 Mar 2019

#FutureFit Yourself: Does your business suffer from 'marketing myopia'?
#FutureFit Yourself: Does your business suffer from 'marketing myopia'?

We need to recognise that the reason growth and relevance of many businesses are threatened, slowed or stopped is not only due to a saturated market but because of the failure of management...

By Carmen Murray 28 Feb 2019

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Growing tourism with innovative visitor experience design technology

Visitor attractions form the backbone of tourism, but to ensure continued growth in visitor numbers tourism destinations will need to stay on the forefront of global visitor attraction trends and technologies...

25 Feb 2019

Mom buys everywhere for everyone. Is she buying your brand?
Mom buys everywhere for everyone. Is she buying your brand?

You may have heard that 73% of moms make the purchasing decisions in the home, but how do you tap into that purchasing power?...

Issued by Exposure Marketing 22 Feb 2019

Using digital to personalise customer services in Africa
Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...

By Ntombi Mhangwani 22 Feb 2019

Brandwatch appoints YOUKNOW as African channel partner
Brandwatch appoints YOUKNOW as African channel partner

After four years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch...

Issued by YOUKNOW Digital 21 Feb 2019

Promise not to forget that customers are human too
Promise not to forget that customers are human too

Do you believe that it is possible to predict the future behaviours of your customers based solely on detailed knowledge of their previous transactional behaviours with one single organisation - namely your own?...

Issued by All Told 21 Feb 2019

Justine Drake's recipe for award-winning content
Justine Drake's recipe for award-winning content

Fresh from New York City with a Pearl Award under her arm (The Content Council's Content Director of the Year award, no less), John Brown Media South Africa's head of content and editor of Fresh Living magazine, Justine Drake, shares her five-ingredient recipe for creating successful content...

Issued by Dentsu Aegis Network 20 Feb 2019

Zando's coming of age
Zando's coming of age

Zando launched in 2012 as an online shoe retailer when e-commerce in SA was very much in its infancy. Fast-forward to 2019, the business has transformed into an ever-expanding fashion marketplace...

By Lauren Hartzenberg 15 Feb 2019

Boost your sales in a bear market
Boost your sales in a bear market

Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

By Charlie Stewart 15 Feb 2019

Survey says 12% of influencers buy their pets gifts on Valentine's Day
Survey says 12% of influencers buy their pets gifts on Valentine's Day

An international study gives insight into how influencers celebrate Valentine's Day, their shopping habits and who they look to for inspiration...

14 Feb 2019

How to win in the African digital space
How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

4 CRM marketing trends to ignite 2019
4 CRM marketing trends to ignite 2019

Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...

By Sugeshni Subroyen 12 Feb 2019

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