Mike Saunders

Digital Marketing Professional, Keynote Speaker and CEO of DigitLab
Location:South Africa


Mike Saunders is the CEO of DigitLab, an international speaker, and has had the privilege of working with some of the worlds most prestigious organisations including Vodafone, IBM, Microsoft, KPMG, Norton Rose, Mr Price, Toyota and Exxaro. Along with his experience in business, Mike has also contributed to leadership programmes for Gordon's Institute of Business (GIBS).
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Current employment

DigitLab - www.digitlab.co.za


Digital & Online Media, Keynote Speaker, Social Media, Mobile Marketing, Digital Business, Social Business, Social Leadership
Social media strategies beyond content plans

Content plans are the bedrock of social media strategies for many organisations. They have become the planning and execution portion of social media and, in many ways, are the aspect of social media that takes up the majority of the time for social media professionals...

By Mike Saunders 10 Sep 2018

Social media strategies beyond content plans: Embrace the mosh pit

Social media is not a marketing channel, rather it's a mosh pit of conversations that surround our marketing channels. If it were a channel, we would be able to control its distribution and conversation better...

By Mike Saunders 4 Sep 2018

Social media strategies beyond content plans: Improve the trust equation

Social media is the first internet-based platform that has facilitated a people-to-people connection. It provided a structure to build a personal presence online that could be used to build personal relationships, broadcast to our entire network and, importantly, it helped us build that network...

By Mike Saunders 28 Aug 2018

Social media strategies beyond content plans: Nurture advocacy

Building advocacy has always been a priority for brands in the past, and today is no different. Brands engage social media influencers to become brand ambassadors or to help distribute content to a wider audience...

By Mike Saunders 20 Aug 2018

Social media strategies beyond content plans: Apply the 80/20 rule

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their flavour...

By Mike Saunders 13 Aug 2018

The challenge of a schizophrenic brand

While the digital age has been a blessing for brands, social media channels and communication is posing a very real problem for brands in presenting a single front to the customer that they can trust...

By Mike Saunders 26 Feb 2018

Personal branding: The value of a platform

Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more...

By Mike Saunders 12 Feb 2018

Online personal branding: Establishing narrative

Establishing your narrative is important because it becomes the lens that you view success through, it directs and guides almost all the decisions you make as you develop your personal brand...

By Mike Saunders 29 Jan 2018

Artificial intelligence is cool, market intelligence is cooler

Mike Saunders writes that using the right market intelligence platforms will drive the successful implementation of your future artificial intelligence programmes...

By Mike Saunders 16 Aug 2017

Shifting focus from success to significance

I remember sitting in a conference in Morocco listening to the Ogilvy MD, Matthieu Plassard, as he shared that marketing in Africa was less about selling products and more about solving problems...

By Mike Saunders 16 Nov 2016

What Conan O'Brien taught us

It's always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O'Brien received a seemingly big blow to his career through a fall out with NBC...

By Mike Saunders 11 Nov 2016

What's your consumer 'share of intent'?

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric...

By Mike Saunders 28 Oct 2016

Improving the relationship between data analysts and marketers

Data analysts and marketers historically have not needed to work closely together... today, that has changed. Data analysts have become some of the most valuable people in your marketing team...

By Mike Saunders 19 Oct 2016

How data helps marketers be more innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind 'data complexity'? All signs point to yes, and this is because they have not yet found out how to harness data...

By Mike Saunders 13 Oct 2016

#InnovationMonth: How to innovate faster in marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort...

By Mike Saunders 21 Sep 2016

Marketing products on social media

Historically, product-orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring.

By Mike Saunders 30 Aug 2016

Be brave: Differentiate with digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We've all heard the stories of great digital projects and wonder how we could create the same traction for our own brands...

By Mike Saunders 23 Aug 2016

How brands are using video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly...

By Mike Saunders 2 Aug 2016

User journeys are broken

Fifty digital enthusiasts tucked themselves into a trendy venue in Durban to discuss 'Design Thinking' and 'User Experience' at our latest edition of Digital Swarm...

By Mike Saunders 20 Jul 2016

Are you the cause of your negative sentiment online?

Think about it for a second. Someone is upset with your brand and you respond with a simple statement: "Dear @someone, we are sorry for the problem you are experiencing. We will sort this out ASAP!"...

By Mike Saunders 4 Nov 2015

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