Establishing your narrative is important because it becomes the lens that you view success through, it directs and guides almost all the decisions you make as you develop your personal brand.
Almost every business leadership book has touted the importance of having a company vision, writing a vision statement, and clearly communicating that vision so that you can lead a group of people in the direction you need. Vision statements are an important part of leadership. They are also an important part of your personal brand.
Narrative is, however, different. Narrative brings something new to your vision and message.
Narrative tells the story of why you exist and everyone loves a good story. Good storytelling draws people in; gives readers or listeners something to connect with, and has an underlying moral that teaches a lesson or challenges a thought.
If vision is about painting a picture of where you want to be, then your narrative is the story of how you get there.
When developing a personal brand the vision will help direct you, but the narrative will help you develop the means in which you get there. The narrative will also outline what’s important to you, what you wish others to see and understand about you. It will become the basis of the message you portray through your personal brand.
