Results for The IAB SA

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13th annual Bookmark Awards - announcement of the 2021 jury chairs and jury panels
13th annual Bookmark Awards - announcement of the 2021 jury chairs and jury panelsArticle

In the run up to the 13th annual Bookmarks Awards, the IAB SA has announced the 2021 jury panels and their respective chairs...

Issued by IAB South Africa 1 day ago

IAB SA Future of Measurement committee
IAB SA Future of Measurement committeeArticle

In August 2020, the IAB South Africa launched the Future of Measurement committee with the aim of better understanding the current and anticipated future needs of the industry...

Issued by IAB South Africa 31 Mar 2021

Entries for the 13th Annual Bookmark Awards are open
Entries for the 13th Annual Bookmark Awards are openArticle

The 2021 IAB SA Bookmark Awards are open for entries. The online entry platform is live and accessible here, offering an easy and simplified way to enter...

Issued by IAB South Africa 16 Mar 2021

Remote working and digital-first emerge as key influences in the IAB SA Digital Skills Gap Report
Remote working and digital-first emerge as key influences in the IAB SA Digital Skills Gap ReportArticle

The IAB SA has published The 2021 Digital Skills Gap Report - an industry-wide survey that highlights the key challenges faced by brands, agencies and publishers...

Issued by IAB South Africa 11 Mar 2021

IAB SA Research Council empowers the industry with data-driven insights
IAB SA Research Council empowers the industry with data-driven insightsArticle

The objective of the IAB SA/PwC Online AdSpend Report is to effectively quantify the size of internet (online and mobile) revenues in South Africa based on actual figures...

Liesl Sadie, Issued by IAB South Africa 5 Mar 2021

Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SA
Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SAArticle

Tractor Outdoor has officially joined the ranks of the Interactive Advertising Bureau South Africa (IAB SA)...

Issued by Tractor Outdoor 1 Mar 2021

Marketing in a world without third-party cookies
Marketing in a world without third-party cookiesArticle

Colleen Rose, consulting director at Acceleration, discusses how the move away from third-party cookies is gathering momentum...

Colleen Rose 22 Feb 2021

Don't force customers to watch ads!
Don't force customers to watch ads!Article

Customers are sick and tired of hanging onto their smart TV remotes to hit the 'skip ad' button and miffed at having digital adverts stuffed down their throats dozens of times during each Facebook or YouTube session...

12 Feb 2021

Announcing new dates for the 13th annual Bookmarks 2021
Announcing new dates for the 13th annual Bookmarks 2021Article

Don't fret if you haven't yet submitted your entries - there's still time! And, there's a whole lot more to look forward to too...

Issued by IAB South Africa 1 Feb 2021

IAB South Africa rolls out Future of Measurement Survey
IAB South Africa rolls out Future of Measurement SurveyArticle

The Interactive Advertising Bureau of South Africa's (IAB SA) Future of Measurement Committee, which was established earlier this year, has published and shared an industry survey in order to sufficiently understand and capture the industry's needs...

Issued by IAB South Africa 11 Dec 2020

#IABInsightSeries: IAB SA 2021 predictions
#IABInsightSeries: IAB SA 2021 predictionsArticle

The IAB SA recently hosted its 22nd insight webinar on Zoom, featuring IAB SA members Jarred Cinman, Ann-Mari Höfinger, Noah Makholwa, Karyn Strybos and Melissa Kariuki...

Jessica Tennant 2 Dec 2020

IAB SA Transformation Council announces new members
IAB SA Transformation Council announces new membersArticle

The IAB South Africa is thrilled to announce the names of the newly-elected members of the Transformation Council...

Issued by IAB South Africa 1 Dec 2020

Futurist-in-chief Dion Chang to lead BizTrends2021 - Towards New North and New Narratives
Futurist-in-chief Dion Chang to lead BizTrends2021 - Towards New North and New NarrativesArticle

Bizcommunity, in partnership with South Africa's leading business trend consultants Flux Trends, invites you to join BizTrends2021 - Towards New North and New Narratives on Thursday, 28 January 2021...

Issued by Bizcommunity.com 30 Nov 2020

#IABInsightSeries: The morning after
#IABInsightSeries: The morning afterArticle

Jarred Cinman, CEO of VMLY&R South Africa and ACA Board member, talks us through three things he believes the pandemic has changed...

Jarred Cinman 25 Nov 2020

IAB SA Youth Action Council virtual town hall
IAB SA Youth Action Council virtual town hallArticle

The IAB South Africa's Youth Action Council is calling on all interested parties in the digital media and marketing space to attend its inaugural town hall on 20 November 2020 via Zoom from 11am to 12pm...

Issued by IAB South Africa 10 Nov 2020

IAB South Africa Digital Skills Gap Survey
IAB South Africa Digital Skills Gap SurveyArticle

The IAB SA, in partnership with the Red & Yellow Creative School of Business, is appealing to digital marketing professionals to take part in their annual skills gap survey...

Issued by IAB South Africa 4 Nov 2020

IAB SA Transformation Council calls for nominations of new members
IAB SA Transformation Council calls for nominations of new membersArticle

The IAB South Africa is calling on members to nominate their industry peers for a seat on the IAB SA Transformation Council...

Issued by IAB South Africa 30 Oct 2020

IAB SA Digital Influencer Marketing Committee approach and process to develop a common set of definitions and terms for the segment
IAB SA Digital Influencer Marketing Committee approach and process to develop a common set of definitions and terms for the segmentArticle

The industry is invited to review the Digital Influencer Marketing draft proposal of definitions available and to share their feedback by Friday, 30 October 2020 at 4pm...

Issued by IAB South Africa 20 Oct 2020

IAB SA chair announced
IAB SA chair announcedArticle

The Interactive Advertising Bureau (IAB) South Africa has announced the appointment of Haydn Townsend, managing director of Accenture Interactive, as its new chairperson...

Issued by IAB South Africa 15 Oct 2020

How advertising in news benefits brands
How advertising in news benefits brandsArticle

Advertising in the news drives consumers to act. This and more is evidenced in the latest research conducted in the US by the IAB in collaboration with Magid Research...

Issued by IAB South Africa 14 Oct 2020

IAB South Africa Digital Content Marketing Committee announcement
IAB South Africa Digital Content Marketing Committee announcementArticle

The IAB South Africa has announced the appointment of the Digital Content Marketing Committee, led by Sarah Browning-de Villiers, Chief Content Officer at Machine_ (Publicis Groupe)...

Issued by IAB South Africa 7 Oct 2020

Tshegofatso Phetlhe, art director at M&C Saatchi; Ann Nurock, senior partner: Relationship Audits and Management; Hellen Ndebele of Everlytic, Thalissa Pillay, NetFlorist marketing manager; Riaan Wolmarans, head of digital: media at Arena Holdings and Timothy Spira, global head of digital content at Investec.
#IABInsightSeries: Marketing partnerships in the digital economyArticle

The IAB SA discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital in its next webinar that was held on Thursday, 8 October...

Juanita Pienaar 5 Oct 2020

The one thing all these companies have in common
The one thing all these companies have in commonArticle

There is one thing South Africa's leading IT, telecoms, and finance companies have in common - they all partner with MyBroadband...

Issued by MyBroadband 16 Sep 2020

Tech standards that enable improvements in measurement and experience
Tech standards that enable improvements in measurement and experienceArticle

Coverage of presentation by IAB Tech Lab's Amit Shetty on tech standards that enable improvements in ad experiences and measurement...

Juanita Pienaar 25 Aug 2020

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement
IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurementArticle

Coverage of Angelina Eng, VP of Measurement and Attribution at IAB Tech Lab's presentation on the subject of ad experience and measurement...

Juanita Pienaar 24 Aug 2020

IAB SA Future of Measurement Committee announcement
IAB SA Future of Measurement Committee announcementArticle

The IAB South Africa is delighted to announce the appointment of the Future of Measurement Committee, led by Imraan Rajab, IAB SA Measurement Council member and COO of Mediacom South Africa...

Issued by IAB South Africa 19 Aug 2020

IAB SA Digital Content Marketing Committee - call for nominations
IAB SA Digital Content Marketing Committee - call for nominationsArticle

The IAB SA is proud to call for nominations for seats on its Digital Content Marketing Committee...

Emma Odendaal and Sarah Browning-de Villiers, Issued by IAB South Africa 12 Aug 2020

#IABInsightSeries: Digital influencer marketing
#IABInsightSeries: Digital influencer marketingArticle

The IAB SA is hosting its next insight webinar tomorrow, 30 July at 11am on Zoom, featuring speakers Stéphane Rogovsky, Pierre Cassuto, Siya Metane and Aqeelah Harron-Ally on the topic of digital influencer marketing...

Jessica Tennant 28 Jul 2020

Youth Day 2020: Safeguarding children's rights in the digital era
Youth Day 2020: Safeguarding children's rights in the digital eraArticle

On 16 June annually, South Africa commemorates the Soweto youth uprising of 1976. More than four decades later, the youth of today continue to grapple with a vast array of challenges to the full realisation of their fundamental rights, both on- and offline...

Avani Singh, Issued by IAB South Africa 17 Jun 2020

The IAB SA Youth Action Council is announced
The IAB SA Youth Action Council is announcedArticle

The IAB SA is proud to announce the selected council members for the much valued IAB SA Youth Action Council, under the leadership of IAB SA member and GetSmarter social paid executive, Luzuko Tena...

Issued by IAB South Africa 15 Jun 2020

#IABInsightSeries: Building the basics in digital video and audio
#IABInsightSeries: Building the basics in digital video and audioArticle

The IAB SA's most recent IAB Insights online webinar took place yesterday, 11 June on Zoom, looking at building the basics in digital video and audio and enabling engagement and conversion in the digital economy...

Jessica Tennant 10 Jun 2020

Take part in IAB South Africa's current measurement methods of Digital Influencer Marketing survey
Take part in IAB South Africa's current measurement methods of Digital Influencer Marketing surveyArticle

Invite to participate in the IAB South Africa Digital Influencer Marketing Survey to better understand how the digital marketing sector currently measures digital influencer campaigns...

Issued by IAB South Africa 3 Jun 2020

#StartupStory: Media agency Nybble launches during lockdown
#StartupStory: Media agency Nybble launches during lockdownArticle

Independent, full service, integrated media agency, Nybble launched last week...

Jessica Tennant 25 May 2020

Red & Yellow offers free aptitude test to unemployed digital marketers
Red & Yellow offers free aptitude test to unemployed digital marketersArticle

To assist South Africans affected by the coronavirus, Red & Yellow Creative School of Business is donating R2m worth of digital marketing certifications, specifically its Digital Marketing Aptitude Test (DMAT) to 1,000 unemployed South Africans that want to prove their worth in the job market...

Jessica Tennant 21 May 2020

B2B and B2C - Why BusinessTech is the best place to advertise
B2B and B2C - Why BusinessTech is the best place to advertiseArticle

The latest readership report from Narratiive, which is the official traffic measurement partner of the IAB SA, shows that BusinessTech is a firm favourite among South African professionals...

Issued by BusinessTech 20 May 2020

IAB SA Youth Action Council: Call for nominations
IAB SA Youth Action Council: Call for nominationsArticle

The IAB SA is calling its members to submit nominations for seats on its Youth Action Council...

Issued by IAB South Africa 15 May 2020

A day in the lockdown life of Publisher Research Council CEO Josephine Buys
A day in the lockdown life of Publisher Research Council CEO Josephine BuysArticle

Publisher Research Council CEO, Josephine Buys' account of work-life in the time of Covid-19, part of a series of articles looking into how agencies and agency folk are responding to the crisis and viewing it through a creative lens.

Juanita Pienaar 8 May 2020

PwC, IAB release latest Internet Advertising Revenue Report
PwC, IAB release latest Internet Advertising Revenue ReportArticle

Some trends revealed through the latest Internet Advertising Revenue Report, conducted by PwC and sponsored by the IAB SA...

Jessica Tennant 28 Apr 2020

IAB report surveys the local digital landscape
IAB report surveys the local digital landscapeArticle

Some high-level findings from the IAB SA Digital Landscape Report for 2020, as presented by Ryan Smit, MD at BMIT and head of the Measurement Council for the IAB...

Jessica Tennant 28 Apr 2020

In the front row: Zoya Nkosi
In the front row: Zoya NkosiArticle

Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it...

Jessica Tennant 13 Apr 2020

In the front row: Bokamoso Pascal Tsogang
In the front row: Bokamoso Pascal TsogangArticle

Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it...

Jessica Tennant 13 Apr 2020

In the front row: Kamogelo Makhale
In the front row: Kamogelo MakhaleArticle

Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it...

Jessica Tennant 13 Apr 2020

In the front row: Mahlatse Moti
In the front row: Mahlatse MotiArticle

Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it...

Jessica Tennant 9 Apr 2020

In the front row: Motshidisi Mokoena
In the front row: Motshidisi MokoenaArticle

Following the announcement of the inaugural IAB SA Front Row winners, announced online during this year's Bookmarks, we interviewed them on what the initiative means to them and what they hope to get out of it...

Jessica Tennant 9 Apr 2020

#HumanRightsDay 2020: A spotlight on the right to data privacy in SA
#HumanRightsDay 2020: A spotlight on the right to data privacy in SAArticle

In these uncertain times, South Africa is fortunate to have a constitutional democracy that is deserving of being firmly guarded. Human Rights Day is an opportune time for us to reflect on what this means to us...

Avani Singh 20 Mar 2020

#Bookmarks2020: Shining, shimmering and splendid
#Bookmarks2020: Shining, shimmering and splendidArticle

In response to the coronavirus/Covid-19 outbreak, the IAB SA took this year's Bookmark Awards outside, presenting in digital format via Instagram Stories...

Jessica Tennant 19 Mar 2020

#Bookmarks2020: Winners announced!
#Bookmarks2020: Winners announced!Article

The winners for the 2020 Bookmark Awards have been announced! This year, the 12th annual Bookmarks celebration was hosted via the IAB SA's digital channels and local press network...

18 Mar 2020

Bookmarks 2020 - the show goes on(line)!
Bookmarks 2020 - the show goes on(line)!Article

The IAB SA invites you to join the 2020 Bookmark Awards experience online...

Issued by IAB South Africa 18 Mar 2020

#BREAKINGNEWS: Bookmarks cancels gala event, goes digital
#BREAKINGNEWS: Bookmarks cancels gala event, goes digitalArticle

The IAB SA has responded to industry concern over COVID-19 and taken the 2020 Bookmark Awards experience online...

Issued by IAB South Africa 13 Mar 2020

IAB invites young, black and gifted creatives to take up space in the Front Row
IAB invites young, black and gifted creatives to take up space in the Front RowArticle

Front Row offers creative youth wider access to career-building opportunities...

Issued by IAB South Africa 10 Mar 2020

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