Profile
Paula is the IAB SA CEO, with a 20-year career commencing in brand marketing at Speedo, then marketing at Touchline Media, joining digital agency Gloo in its first year of inception, going on to become MD of the CT office, and then MD of the integrated business, Gloo@Ogilvy post the merger with Ogilvy in 2015.
Paula then became Head of Innovation & Digital for Ogilvy Cape Town. Paula has worked across brands such as Puma, BWE CAT, Investec, Samsung, Audi, KFC, Vodacom, FNB, Virgin Active, BAT, Woolworths, Allan Gray and Assoc Mags, and was on the Board at Ogilvy Cape Town and IAB board as Vice Chair before her role as CEO. She holds a BA degree from Stellenbosch University with psych honours degree from UNISA, Copywriting at Red & Yellow and Finance FNFM at UCT GSB.
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