Marketing News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 3 days

Advertise your job vacancies

Jobs

More jobs Submit a job Open account

New appointments

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

Multimedia

All Galleries Audios Videos

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Mscsports wins gold at MMA Smarties for pioneering AI-powered audience engagement with Telkom

Mscsports wins gold at MMA Smarties for pioneering AI-powered audience engagement with TelkomMscsports

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

TikTok shifts destination marketing towards creator-led travel discovery

TikTok shifts destination marketing towards creator-led travel discoveryRobin Fredericks

Growth is no longer won in channels

Growth is no longer won in channelsDentsu

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellowAssociation for Communication and Advertising

Hansa Pilsener’s witty radio campaign raises a beer to the over-30s

Hansa Pilsener’s witty radio campaign raises a beer to the over-30sJoe Public

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platformAlgorithm Agency

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

1 day

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

2 days

More news

Image supplied.

The Art of Making a Difference: Naked collabs with SA artists

6 Nov 2025

The non-human consumer: How AI is transforming everyday buying decisions

The non-human consumer: How AI is transforming everyday buying decisions

Tamara Ojeaga, Kantar 5 Nov 2025

The TBWA\Hunt Lascaris Save Our Stay campaign takes aim at the unpredictable world of short-term rentals and is an example of how funny isn’t frivolous, it’s effective (Image supplied)

Humour is our superpower and it’s no laughing matter

5 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

IAB SA Transformation Council open for nominations

IAB SA Transformation Council open for nominations

4 Nov 2025

Niko Kougioumtzis, RAPT Creative strategist asks culture, pop culture, and the marketing mirror: which influences which? (Image source: © Professional Jeweller )

What came first: Marketing or culture?

Niko Kougioumtzis 4 Nov 2025

From highways to headlines, The OG Influencer made its presence felt everywhere (Image supplied)

#BehindtheCampaign: OG Influencer shows OOH is impossible to ignore

4 Nov 2025

The Financial Mail AdFocus Awards shortlist is out (Image supplied)

The Financial Mail AdFocus Awards 2025 shortlist is out!

4 Nov 2025

Where a high-performance culture meets mutual commitment and trust

Where a high-performance culture meets mutual commitment and trust

Lesley Rencontre and Phoebe Opperman, DUO Marketing + Communications 4 Nov 2025

Image credit: Skims

Diarrha N’Diaye to develop beauty and fragrance at Skims

4 Nov 2025

The agency of the future: From service provider to strategic partner

The agency of the future: From service provider to strategic partner

3 Nov 2025

(Image source: © 123rf ) Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional, looks at how AI-powered robotics turns marketing data chaos into boardroom clarity

AI-powered robotics meet the challenge of fragmented data for marketers

Jacqui Muller 3 Nov 2025

FNB has appointed strategic communications agency Razor PR as its partner to redefine its communication strategy for the future (Image supplied)

FNB appoints Razor PR to lead communications strategy

The Up&Up Group 3 Nov 2025

Xtra Impact Radio Packages is a radio retail package created with Rainmaker Media, the retail media network powered by the Shoprite Group — Africa’s largest retailer and their Xtra Savings rewards programme database

Radio: Merging the in-store and on-air world

3 Nov 2025

Siya Kolisi and Adidas collaborate on sportswear line celebrating the spirit of Zwide

Siya Kolisi and Adidas collaborate on sportswear line celebrating the spirit of Zwide

3 Nov 2025

Why education-led growth may be the future

Why education-led growth may be the future

G&G Advocacy 3 Nov 2025

The KFC at Epsom Downs Shopping Centre, Bryanston, Sandton (image source: © Eva-Last

KFC first in Quarterly Buzz Ranking, reflects shift in marketing landscape

31 Oct 2025

Steven Mervis, head of strategy at MscSports, says while Mental Health Month ends today, the topic shouldn’t (Image supplied)

#MentalHealthMonth: How agencies can build care

Steven Mervis 31 Oct 2025

Keshin Govender, head of creative and production at Siemens AG talks about how a purpose-driven creativity approach has given the company measurable results (Image supplied)

4 steps to a purpose-driven creativity approach for measurable results

Keshin Govender 31 Oct 2025

Scopen’s eighth edition of its PR Scope study in Spain has found that Artificial Intelligence (AI) is now firmly on the sector’s agenda (Image source: © 123rf

Part 2: Scopen Spain PR Scope - AI as a transformative force

31 Oct 2025

First SA Google Search CPC and CTR industry benchmark

First SA Google Search CPC and CTR industry benchmark

AdBot 31 Oct 2025

TLC Worldwide Africa champions responsible marketing through TLC Gives Back initiative

TLC Worldwide Africa champions responsible marketing through TLC Gives Back initiative

TLC Worldwide Africa 31 Oct 2025

The International Echo trophy lands in South Africa!

The International Echo trophy lands in South Africa!

DMASA 31 Oct 2025

Image source: Xeniya Kovaleva from

Why Nero's attempt to trademark its 'Champagne' brand fizzled out in EU court

Jeremy de Beer 30 Oct 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

Gen Z has spoken: Brands that give back win big

Gen Z has spoken: Brands that give back win big

Varsity Vibe 30 Oct 2025

City Lodge Hotels wins Grand Effie Award for SOS!

City Lodge Hotels wins Grand Effie Award for SOS!

City Lodge Hotels 30 Oct 2025

Ogilvy wins most effective agency at Effies 2025

Ogilvy wins most effective agency at Effies 2025

Ogilvy South Africa 30 Oct 2025

MIC at Loeries Creative Week, cultural capital has entered the chat

MIC at Loeries Creative Week, cultural capital has entered the chat

Dentsu 30 Oct 2025

Let's do Biz