Marketing News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 3 days

Advertise your job vacancies

Jobs

More jobs Submit a job Open account

New appointments

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

Multimedia

All Galleries Audios Videos

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Mscsports wins gold at MMA Smarties for pioneering AI-powered audience engagement with Telkom

Mscsports wins gold at MMA Smarties for pioneering AI-powered audience engagement with TelkomMscsports

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

TikTok shifts destination marketing towards creator-led travel discovery

TikTok shifts destination marketing towards creator-led travel discoveryRobin Fredericks

Growth is no longer won in channels

Growth is no longer won in channelsDentsu

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellow

South African student selected as inaugural 2026 Effie Lions Foundation Voices of the Future fellowAssociation for Communication and Advertising

Hansa Pilsener’s witty radio campaign raises a beer to the over-30s

Hansa Pilsener’s witty radio campaign raises a beer to the over-30sJoe Public

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platformAlgorithm Agency

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

1 day

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

2 days

More news

The summer is magic

The summer is magic

MediaHeads 360 30 Oct 2025

The Lead Creative: "More creative freedom, less money"

The Lead Creative: "More creative freedom, less money"

29 Oct 2025

The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025

The 20th release of the Marketing All Product Survey (Maps) will be available in mid-November 2025 (Image source: © 123rf )

20th Maps Quarterly Survey release

29 Oct 2025

Ko.Kreate will host a year-end gathering that recognises women of colour driving South Africa’s creative industries

Celebrating Women Shaping 2025

29 Oct 2025

Image supplied.

Up&Up Group inspires mindful giving with Street Store pop-up

29 Oct 2025

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back from the AdForum Worldwide Summit. Social, she says, is rising in importance

EXCLUSIVE: Wrap up of AdForum Worldwide Summit from Johanna McDowell

28 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Publicis Groupe Africa appoints Jonty Fisher as chief strategy and integration officer

Publicis Groupe Africa appoints Jonty Fisher as chief strategy and integration officer

Publicis Groupe Africa 28 Oct 2025

Communications leader, Perri King, crowned at Forty Under 40 South Africa

Communications leader, Perri King, crowned at Forty Under 40 South Africa

28 Oct 2025

Image source: Getty Images

The secret to a sustainable and profitable law practice: Ideal clients

Andrea Paulsen 28 Oct 2025

Source:

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

Image source: vecstock from

Unpacking ARB code changes affecting the advertising of alcohol brands on vehicles

Sarah Suleman 27 Oct 2025

Online gambling ads: Somebody has to say “enough”

Sarah Britten 27 Oct 2025

Score energy drink calls on Mzansi to #GoGetIt with The Get Up To Your Go! campaign

Score energy drink calls on Mzansi to #GoGetIt with The Get Up To Your Go! campaign

Hoola Agency 27 Oct 2025

Paula Hulley, IAB South Africa connected commerce committee chair, explores the importance of integrating online and offline shopping to create seamless customer experiences and pave the way for a new era of retail (Image source: © 123rf )

How to integrate online and offline for a seamless customer experience

Paula Hulley 27 Oct 2025

Image credit: GynaGuard

GynaGuard wants to change the way intimate wellness is marketed in South Africa

27 Oct 2025

#BehindtheCampaign | Retroviral and Liberty: The bait is set...

#BehindtheCampaign | Retroviral and Liberty: The bait is set...

24 Oct 2025

Souce:

How the a digital-first approach changes the marketing funnel

Jacques Du Bruyn 24 Oct 2025

Joe Public's creatives in Young Guns 23 finals

Joe Public's creatives in Young Guns 23 finals

24 Oct 2025

NIQ 2026 Consumer Outlook for South Africa

NIQ 2026 Consumer Outlook for South Africa

NielsenIQ 24 Oct 2025

CSA Global and Dentsu X tapped for blockbuster Kanye West concert

CSA Global and Dentsu X tapped for blockbuster Kanye West concert

23 Oct 2025

Catch up on the VML Birdwatching at The Loeries podcasts (Image: Lesley Svenson © Bizcommunity)

VML's Birdwatching at The Loeries omnibus: Missed out? Catch up now!

23 Oct 2025

Source: © WPP Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back on day 2 of the AdForum Worldwide Summit which included a visit to WPP.

EXCLUSIVE: AdForum Worldwide Summit Day 2 from Johanna McDowell

23 Oct 2025

Why mentorship is the non-negotiable skill accelerator for 2025

Why mentorship is the non-negotiable skill accelerator for 2025

Penquin 23 Oct 2025

Source: © Which School Adviso Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back from the AdForum Worldwide Summit

EXCLUSIVE: AdForum Worldwide Summit Day 1 from Johanna McDowell

22 Oct 2025

Tseliso Rangaka among One Show 2026 Jury Presidents

Tseliso Rangaka among One Show 2026 Jury Presidents

22 Oct 2025

CMO Playbook: 5 strategic plays for leaders navigating marketing mayhem

CMO Playbook: 5 strategic plays for leaders navigating marketing mayhem

Hoorah Digital 22 Oct 2025

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Brave Group 22 Oct 2025

TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)

TBWA tops the Effies Awards SA

21 Oct 2025

Let's do Biz