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EXCLUSIVE: AdForum Worldwide Summit Day 1 from Johanna McDowell

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back on day 1 of the AdForum Worldwide Summit.

22 Oct 2025

Source: © Which School Adviso Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back from the AdForum Worldwide Summit

Source: © Which School Adviso Which School Advisor Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back from the AdForum Worldwide Summit

The Summit is taking place in London from 20 to 23 October 2025.

McDowell will report back each day from the Summit

IAS will host a masterclass on 28 January 2026, sharing key insights, learnings and case studies from the London Summit. Follow IAS on LinkedIn for details.

McDowell will report back each day.

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, will be at the AdForum Worldwide Summit, which takes place next week in London.

IAS represents SA on global ad forum

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