Marketing & Media South Africa

Results for Johanna+McDowell

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Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,
Agency Scope SA: Divulging what marketers really think

17 Mar 2023

Source © The Citizen While South Africans love overseas brands, they also love local brands such as Nando's
Unpacking SA's marketing economy

9 Feb 2023

Johanna McDowell, Independent Agency Search and Selection Company (IAS), and Partner in Scopen Africa, examines global trends that will impact the local creative industry
#BizTrends2023: Global trends that will impact SA's creative industry

Johanna McDowell 9 Jan 2023

Source: © Canva Studio It’s clear that in the creative industries, creativity is enhanced by being in contact with colleagues
Predicting 2023 for creative agencies and clients

Johanna McDowell 12 Dec 2022

#BestofBiz 2022: Marketing & Media
#BestofBiz 2022: Marketing & Media

12 Dec 2022

IAS Agency Credentials Gold Award for 2022 goes to Ogilvy
IAS Agency Credentials Gold Award for 2022 goes to Ogilvy

Issued by DMASA 15 Nov 2022

Source: © Fauxels Independent Agency Search & Selection Company and Eley Consulting have formed a partnership offering media assurance auditing
IAS, Eley Consulting partner in media assurance auditing

1 Nov 2022

Source © Paul Skorupskas The fifth wave of the Agency Scope study is on track in South Africa with fieldwork on the study beginning in May 2023
Scopen 2023/24: South Africa's fifth wave study set for May

25 Oct 2022

Judges of the IAS Agency Credentials Award announced
Judges of the IAS Agency Credentials Award announced

Issued by DMASA 12 Sep 2022

Evaluating agency credentials: What turns clients' heads
Evaluating agency credentials: What turns clients' heads

Issued by DMASA 5 Sep 2022

Agency credentials: So much more than swagger
Agency credentials: So much more than swagger

Issued by DMASA 30 Aug 2022

Source: © fauxels CMOs want one agency within their ecosystem that is an integrator
Integrators and relationships: what CMOs are looking for from agencies

Cesar Vacchiano 29 Aug 2022

Source: © fauxels In this age of adaptive marketing delivering the right message at the right time on the right platform is key
Optimise your marketing ecosystem for best results

Johanna McDowell 22 Aug 2022

IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2022
IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2022

Issued by DMASA 19 Aug 2022

Effie Awards South Africa 2022 judges announced
Effie Awards South Africa 2022 judges announced

Issued by Association for Communication and Advertising 19 Aug 2022

Source:
Right ecosystem needed for marketing revolution

Johanna McDowell 15 Aug 2022

Source: © rawpixel Is the age-old billable hours system starting to give way to the rise of ‘output-based costing? It might be the case
Output-based costing: An alternative to billable hours for agencies?

Johanna McDowell 28 Jul 2022

Source: © rawpixel The Agency Scopen has revealed some key trends in the SA agency market
Key marketing and media agency trends in South Africa

13 Jun 2022

Agency Scope launches data platform to enable effective business success
Agency Scope launches data platform to enable effective business success

4 Apr 2022

Winning teams are more than just pitchers
Winning teams are more than just pitchers

Johanna McDowell 29 Mar 2022

McDowell takes on triple non-exec board opportunities

28 Mar 2022

#Newsmaker: Brave Group CEO, Karabo Songo joins the Regenesys Creatives Advisory Board
#Newsmaker: Brave Group CEO, Karabo Songo joins the Regenesys Creatives Advisory Board

Evan-Lee Courie 3 Mar 2022

Ogilvy remains number 1 Best Agency and Ideal Agency, according to South Africa's senior marketers and agency professionals
Ogilvy remains number 1 Best Agency and Ideal Agency, according to South Africa's senior marketers and agency professionals

Issued by Ogilvy South Africa 22 Feb 2022

Agency Scope 2021/22: Nando's top company & Chicken Licken top campaign
Agency Scope 2021/22: Nando's top company & Chicken Licken top campaign

14 Feb 2022

The hows, whys and what defines integration in South Africa
The hows, whys and what defines integration in South Africa

3 Feb 2022

Image supplied: Johanna McDowell
#BizTrends2022: The agency-marketer relationship

Johanna McDowell 31 Jan 2022

Agency Scope 2021/22: Trends, tactics and triumphs
Agency Scope 2021/22: Trends, tactics and triumphs

27 Jan 2022

The science of success, the art of intermediaries
The science of success, the art of intermediaries

Johanna McDowell 18 Jan 2022

#BestofBiz 2021: Marketing & Media
#BestofBiz 2021: Marketing & Media

13 Dec 2021

Most admired marketing professionals revealed
Most admired marketing professionals revealed

29 Nov 2021

Word Soup: The starter that waters down relationship management
Word Soup: The starter that waters down relationship management

Johanna McDowell 24 Nov 2021

Winners of the IAS Agency Credentials Award for 2021
Winners of the IAS Agency Credentials Award for 2021

Issued by DMASA 18 Nov 2021

Mutuality: the key to intermediary efficacy
Mutuality: the key to intermediary efficacy

Johanna McDowell 4 Nov 2021

Source:
PR Scope predicts a digital PR future

29 Oct 2021

Source:
What are intermediaries looking for as judges?

Johanna McDowell 15 Oct 2021

Source:
IAS to host virtual Marketers in Conversation

21 Sep 2021

Intermediaries, handover and pandemic protocols
Intermediaries, handover and pandemic protocols

Johanna McDowell 21 Sep 2021

Evaluating agency credentials: What turns clients' heads
Evaluating agency credentials: What turns clients' heads

Issued by DMASA 27 Aug 2021

Breadth of digital choices creating confusion
Breadth of digital choices creating confusion

Johanna McDowell 27 Aug 2021

IAS Agency Credentials: So much more than swagger
IAS Agency Credentials: So much more than swagger

Issued by DMASA 20 Aug 2021

Judges announced for very first Effie Awards South Africa
Judges announced for very first Effie Awards South Africa

Issued by Association for Communication and Advertising 13 Aug 2021

IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2021
IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2021

Issued by DMASA 11 Aug 2021

Marketer-agency relationships are lasting longer than before
Marketer-agency relationships are lasting longer than before

3 Aug 2021

When the pitch is a small part of the whole
When the pitch is a small part of the whole

Johanna McDowell 30 Jul 2021

Pitch remains the most favoured way of selecting an agency
Pitch remains the most favoured way of selecting an agency

26 Jul 2021

UK marketers prefer specialist agencies to solve their needs in different areas
UK marketers prefer specialist agencies to solve their needs in different areas

22 Jul 2021

The power of knowing: First insights from Agency Scope UK 2021/2022
The power of knowing: First insights from Agency Scope UK 2021/2022

Johanna McDowell 29 Jun 2021

Source:
Agency Scope fieldwork digs deep

Johanna McDowell 25 Jun 2021

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