Marketing & Media South Africa

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Johanna McDowell, Independent Agency Search and Selection Company (IAS), and Partner in Scopen Africa, examines global trends that will impact the local creative industry
#BizTrends2023: Global trends that will impact SA's creative industry

Johanna McDowell 9 Jan 2023

Source: © fauxels CMOs want one agency within their ecosystem that is an integrator
Integrators and relationships: what CMOs are looking for from agencies

Cesar Vacchiano 29 Aug 2022

Agency Scope launches data platform to enable effective business success
Agency Scope launches data platform to enable effective business success

4 Apr 2022

McDowell takes on triple non-exec board opportunities

28 Mar 2022

Most admired marketing professionals revealed
Most admired marketing professionals revealed

29 Nov 2021

Source:
PR Scope predicts a digital PR future

29 Oct 2021

Pitch remains the most favoured way of selecting an agency
Pitch remains the most favoured way of selecting an agency

26 Jul 2021

Agency Scope Insights: Deep, decisive and digital
Agency Scope Insights: Deep, decisive and digital

Johanna McDowell 1 Apr 2021

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards
Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

Issued by DMASA 27 Nov 2020

Agency Scope Insights: Marketing in an unprecedented time
Agency Scope Insights: Marketing in an unprecedented time

Johanna McDowell 29 Oct 2020

Image source: .
Agency Scope Insights: In Colombia, marketers invest 35% of their communication budget on digital

31 Jul 2020

IAS to attend the AdForum Summit 2020

19 Jun 2020

Agency Scope Insights: Tough times call for agile measures
Agency Scope Insights: Tough times call for agile measures

Johanna McDowell 25 Jun 2020

Agency Scope Insights: The road best travelled, how marketers choose service providers
Agency Scope Insights: The road best travelled, how marketers choose service providers

Johanna McDowell 18 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers
Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Johanna McDowell 11 Jun 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment
Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Johanna McDowell 4 Jun 2020

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view
Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Johanna McDowell 30 Apr 2020

Agency Scope Insights: Media agencies to watch
Agency Scope Insights: Media agencies to watch

Johanna McDowell 9 Apr 2020

Agency Scope Insights: Creative agencies to watch
Agency Scope Insights: Creative agencies to watch

Johanna McDowell 2 Apr 2020

Image source: .
Agency Scope China study shows the impact of an increasingly fragmented ecosystem

31 Mar 2020

Agency Scope Insights: Independent creative agencies to watch
Agency Scope Insights: Independent creative agencies to watch

Johanna McDowell 26 Mar 2020

Image source: .
Agency Scope Insights: Marketing and communication budget increases by 78%

Johanna McDowell 5 Mar 2020

Nando's tops the ranks in Scopen's Agency Scope report
Nando's tops the ranks in Scopen's Agency Scope report

21 Jan 2020

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .
Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar 22 Nov 2019

Image credit: Joshua Coleman on Unsplash.
"Integrated agency" is on SA's marketing minds, finds Agency Scope 2019 study (so far)

13 Aug 2019

Johanna McDowell, CEO of IAS and partner for Scopen Africa.
What to expect from Agency Scope UK 2018/19

Leigh Andrews 3 Sep 2018

What marketers think of integration vs specialisation
What marketers think of integration vs specialisation

3 Sep 2018

Challenges facing marketers and creative, media agencies
Challenges facing marketers and creative, media agencies

31 Jul 2018

Scopen's Cesar Vacchiano (president and global CEO) and Johanna McDowell (Scopen Africa partner and CEO of the IAS).
Scopen Agency Scope 2017/2018: Ten agencies to watch and follow

5 Jul 2018

South Africa on par when optimising the client-agency relationship
South Africa on par when optimising the client-agency relationship

5 Jun 2018

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Scopen global EO César Vacchiano with South African partner Johanna McDowell.
Scopen Agency Scope: "Not just an opinion, it's actually ground in reality"

Leigh Andrews 7 Feb 2018

(c) ammentorp -
Scopen 2017 planning, ready to meet top marketing execs

Johanna McDowell 12 May 2017

New BBDO CEO finds Scopen research valuable
New BBDO CEO finds Scopen research valuable

23 Feb 2017

Release of Agency Scope, study of agencies in South Africa
Release of Agency Scope, study of agencies in South Africa

11 Nov 2016

IAS presents feedback on AdForum World Summit
IAS presents feedback on AdForum World Summit

21 Oct 2016

A lesson from China: More integration and enhanced digital presence
A lesson from China: More integration and enhanced digital presence

César Vacchiano 3 Jun 2016

Local research into marketing communications industry gathers momentum
Local research into marketing communications industry gathers momentum

25 May 2016

Understanding local marketing, advertising industry through new research
Understanding local marketing, advertising industry through new research

15 Mar 2016

César Vacchiano, CEO of SCOPEN Africa
IAS partners with Scopen to produce local agency report

20 Jan 2016

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