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How collectables are driving FMCG growth and consumer loyalty

How collectables are driving FMCG growth and consumer loyaltyTebogo Makgoba

The global ad stars football stars like Thierry Henry and David Beckham. Source: YouTube.

Lay’s bets on football fever with new World Cup campaigns

#WeOwnTheStreets campaign redefines street culture with Skipper Bar and adidas

#WeOwnTheStreets campaign redefines street culture with Skipper Bar and adidas

Boxer has launched its newest division, BMedia. Pictured: (Right) Paul Coetzee, group executive: commercial, marketing, retail media and factories officially welcomes Bmedia’s head of department (left) Adrian Naidoo to the Boxer Family at Boxer’s head office in Westville, KZN (Image @ Boxer)

Discount supermarket launches 360° retail media division

Dove launches a nationwide search for South Africa’s most inspiring creators. Pictured left to right: Mpoomy Ledwaba, Coachella Randy, Lwandile Makhaza, and Thickleeyonce are members of the Dove Creator Council (Image supplied)

#SkinThatDoves | Dove launches nationwide search for SA’s most inspiring creators

It was Sunset Time as thousands of user-generated sunsets transformed high-traffic billboards into moments of golden hour calm across the country. Source: Supplied.

Corona bets on user-generated sunsets for its latest outdoor push

Tropika partnered with one of South Africa’s most iconic artists, Dr Esther Mahlangu, to launch its new limited edition flavour, ginger beer (Image supplied)

Tropika shakes up signature flavours with limited-edition ginger beer and Dr Mahlangu

The global ad stars football stars like Thierry Henry and David Beckham. Source: YouTube.

Lay’s bets on football fever with new World Cup campaigns

8 hours

#WeOwnTheStreets campaign redefines street culture with Skipper Bar and adidas

#WeOwnTheStreets campaign redefines street culture with Skipper Bar and adidas

1 day

More news

Fashion care brand, The Lab’s latest campaign reframes 'care as culture'

24 Apr 2026

The Spend Trend Report highlights consumer spending trends in 2026 (Image supplied)

#BizTrends | SA consumer resilient, but still loves a treat!

Danette Breitenbach 23 Apr 2026

Spar centralises marketing with first-ever CMO appointment

Spar centralises marketing with first-ever CMO appointment

23 Apr 2026

Takealot reclaims top spot in KLA’s Quarterly Buzz rankings

Takealot reclaims top spot in KLA’s Quarterly Buzz rankings

KLA 23 Apr 2026

Image credit: on Pexels

Social media-driven trends influencing supplements in 2026

Maroefah Smith 21 Apr 2026

This alcohol brand’s “low calorie” claim didn’t hold up, rules ARB

Karabo Ledwaba 21 Apr 2026

Source:

#EXCLUSIVE | Prof. Madinga: Why green marketing isn’t closing the deal

Prof. Nkosivile Madinga 20 Apr 2026

SA’s largest multi-partner rewards programme rebrands as Lifestyle Rewards

SA’s largest multi-partner rewards programme rebrands as Lifestyle Rewards

Lifestyle Rewards 17 Apr 2026

New era for McDonald’s SA as Keegan Alicks named new CMO

New era for McDonald’s SA as Keegan Alicks named new CMO

15 Apr 2026

#BehindtheSelfie: Talking FOMO with OneDayOnly's Jessy van Eden

#BehindtheSelfie: Talking FOMO with OneDayOnly's Jessy van Eden

Karabo Ledwaba 14 Apr 2026

Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

Loyalty marketing is solving the wrong problem

Philip Cohen 14 Apr 2026

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

13 Apr 2026

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

10 Apr 2026

Heineken turns exchange rates into shared moments with ‘Bar De Change’ activation

Heineken turns exchange rates into shared moments with ‘Bar De Change’ activation

10 Apr 2026

Image supplied.

How MetaLab is transforming protein from gym essential to pantry staple

Maroefah Smith 8 Apr 2026

White Star launches new TVC: The heartbeat of South African kitchens

White Star launches new TVC: The heartbeat of South African kitchens

OnPoint PR 8 Apr 2026

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

When supply chains fail, brands speak: The KitKat theft case study

Ernst van Biljon and Helen McIntee-Carlisle 8 Apr 2026

The can you can't buy: Checkers Sixty60's surprise-and-delight strategy

The can you can't buy: Checkers Sixty60's surprise-and-delight strategy

1 Apr 2026

Back to basics: The retail fundamentals that drive real outcomes

Back to basics: The retail fundamentals that drive real outcomes

Olav Westphal, Vicinity Media 1 Apr 2026

Experience-led retail on the rise as Cape Union Mart partners with Pieter-Steph du Toit

Experience-led retail on the rise as Cape Union Mart partners with Pieter-Steph du Toit

30 Mar 2026

The 'experience economy' has arrived as consumers' expectations shift

The 'experience economy' has arrived as consumers' expectations shift

Adheesh Ori 25 Mar 2026

Black Friday-Cyber Monday 2026 strategy starts with data

Black Friday-Cyber Monday 2026 strategy starts with data

DUO Marketing + Communications 25 Mar 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Social-first: The future of brand building?

24 Mar 2026

What Takealot’s House of Beauty says about the future of retail

What Takealot’s House of Beauty says about the future of retail

Evan-Lee Courie 24 Mar 2026

Image credit:

Pantry x Lelive: Why this Erewhon-inspired smoothie collaboration is brilliant

Maroefah Smith 23 Mar 2026

Dua Lipa named Nespresso ambassador, igniting a new era in coffee culture

Dua Lipa named Nespresso ambassador, igniting a new era in coffee culture

19 Mar 2026

#Orchids&Onions: When Castle Lite gets it right

#Orchids&Onions: When Castle Lite gets it right

Brendan Seery 18 Mar 2026

On the double decker meal. Source: Debonairs.

“Mzansi’s fave pizza”? ARB says Debonairs’ claim still half-baked

Karabo Ledwaba 17 Mar 2026

The creepy King has officially been retired. Source: Burger King.

Burger King says goodbye to mascot, hello to better service

Karabo Ledwaba 17 Mar 2026

Homegrown quality, world-class performance: Giraf Macadamia partners with David Miller

Homegrown quality, world-class performance: Giraf Macadamia partners with David Miller

Giraf Macadamia Milk 17 Mar 2026

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