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In Brief

Cape Union Mart unveils Live Life Outside brand repositioning

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Woolies finds a reassuring face for its crisis response

Woolies finds a reassuring face for its crisis responseKarabo Ledwaba

The authenticity imperative: What FMCG brands need from marketing talent in 2026

The authenticity imperative: What FMCG brands need from marketing talent in 2026Afrizan

Cape Union Mart launches “Live Life Outside” – a bold new direction for the iconic outdoor brandCape Union Mart

Shoprite's Low-Duuuma! sees Benni McCarthy dancing in the aisles (Image supplied)

Shoprite's Low-Duuuma! scores with Benni McCarthy

Red Star shines at MMA Smarties with 8 award wins for Heineken Beverages

Red Star shines at MMA Smarties with 8 award wins for Heineken BeveragesDentsu

The authenticity imperative: What FMCG brands need from marketing talent in 2026

The authenticity imperative: What FMCG brands need from marketing talent in 2026

3 days

Cape Union Mart launches “Live Life Outside” – a bold new direction for the iconic outdoor brand

28 May 2026

More news

Shoprite's Low-Duuuma! sees Benni McCarthy dancing in the aisles (Image supplied)

Shoprite's Low-Duuuma! scores with Benni McCarthy

27 May 2026

Red Star shines at MMA Smarties with 8 award wins for Heineken Beverages

Red Star shines at MMA Smarties with 8 award wins for Heineken Beverages

Dentsu 27 May 2026

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinking

Karabo Ledwaba 21 May 2026

EBM Group’s global momentum continues with major wins at ICSC Awards in Las Vegas

EBM Group’s global momentum continues with major wins at ICSC Awards in Las Vegas

EBM Group 21 May 2026

Nestlé KitKat brings fans closer to Formula 1 in new partnership

Nestlé KitKat brings fans closer to Formula 1 in new partnership

19 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

Source:

Heineken’s new global agency model rolls out for 2030

11 May 2026

The global ad stars football stars like Thierry Henry and David Beckham. Source: YouTube.

Lay’s bets on football fever with new World Cup campaigns

7 May 2026

How collectables are driving FMCG growth and consumer loyalty

How collectables are driving FMCG growth and consumer loyalty

Tebogo Makgoba 7 May 2026

#WeOwnTheStreets campaign redefines street culture with Skipper Bar and adidas

#WeOwnTheStreets campaign redefines street culture with Skipper Bar and adidas

6 May 2026

Boxer has launched its newest division, BMedia. Pictured: (Right) Paul Coetzee, group executive: commercial, marketing, retail media and factories officially welcomes Bmedia’s head of department (left) Adrian Naidoo to the Boxer Family at Boxer’s head office in Westville, KZN (Image @ Boxer)

Discount supermarket launches 360° retail media division

4 May 2026

Dove launches a nationwide search for South Africa’s most inspiring creators. Pictured left to right: Mpoomy Ledwaba, Coachella Randy, Lwandile Makhaza, and Thickleeyonce are members of the Dove Creator Council (Image supplied)

#SkinThatDoves | Dove launches nationwide search for SA’s most inspiring creators

4 May 2026

Tropika partnered with one of South Africa’s most iconic artists, Dr Esther Mahlangu, to launch its new limited edition flavour, ginger beer (Image supplied)

Tropika shakes up signature flavours with limited-edition ginger beer and Dr Mahlangu

4 May 2026

It was Sunset Time as thousands of user-generated sunsets transformed high-traffic billboards into moments of golden hour calm across the country. Source: Supplied.

Corona bets on user-generated sunsets for its latest outdoor push

4 May 2026

Platter’s wine guide editor Philip van Zyl steps down after 28 years

Platter’s wine guide editor Philip van Zyl steps down after 28 years

30 Apr 2026

A key theme going into 2026 is social engineering and the impact that has on fraud (Image source: Spend Trend 2026 Report)

#BizTrends | Spend Trend 2026 Part 1: Social engineering and its impact on fraud

Danette Breitenbach 29 Apr 2026

While ProNutro’s New Generation ProNutro has come under fire from consumers, it says it will not revert to the original product (Image source: @ MSN

Sorry, not sorry, says ProNutro manufacturer

29 Apr 2026

This ad was submitted in the complaint. Source: ARB.

L’Oréal, Eucerin face off over “#1” claim as ARB rules

Karabo Ledwaba 29 Apr 2026

Nothing here to "Chuckles" over says Woolworths

Nothing here to "Chuckles" over says Woolworths

28 Apr 2026

(L to r:) Kabelo Makwane, ICT executive, Ricky Hendricks, Google Marketing Strategy & Partnerships in SSA, Alex Okosi, managing director, Africa, Google, Janet Booysen,Massmart marketing VP (acting) and Anwar Jappie, chair @ Effie Awards (Image source: LinkedIn

First- of-its-kind training bridges gap between digital content and physical commerce

28 Apr 2026

Pep is one of the best marketers to work for according to Scopen. Source: Pep.

Scopen: SA agencies want to work with Pep, Nedbank

24 Apr 2026

Fashion care brand, The Lab’s latest campaign reframes 'care as culture'

24 Apr 2026

The Spend Trend Report highlights consumer spending trends in 2026 (Image supplied)

#BizTrends | SA consumer resilient, but still loves a treat!

Danette Breitenbach 23 Apr 2026

Spar centralises marketing with first-ever CMO appointment

Spar centralises marketing with first-ever CMO appointment

23 Apr 2026

Takealot reclaims top spot in KLA’s Quarterly Buzz rankings

Takealot reclaims top spot in KLA’s Quarterly Buzz rankings

KLA 23 Apr 2026

Image credit: on Pexels

Social media-driven trends influencing supplements in 2026

Maroefah Smith 21 Apr 2026

This alcohol brand’s “low calorie” claim didn’t hold up, rules ARB

Karabo Ledwaba 21 Apr 2026

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