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#BizTrends2019: The future of the South African in-store retail experience
#BizTrends2019: The future of the South African in-store retail experience

Even though online shopping is getting significant attention in the digital world, South African consumers still rely on in-store purchases for their shopping experience...

By Cecil Ungerer 1 day ago

#BizTrends2019: The future of the South African in-store retail experience
#BizTrends2019: The future of the South African in-store retail experience

Even though online shopping is getting significant attention in the digital world, South African consumers still rely on in-store purchases for their shopping experience...

#BizTrends2019: Shopping the future, right now
#BizTrends2019: Shopping the future, right now

Technology is the single most important investment that retailers need to make, in order to ensure that their fashion stores stay relevant...

#BizTrends2019: Shopping the future, right now
#BizTrends2019: Shopping the future, right now

Technology is the single most important investment that retailers need to make, in order to ensure that their fashion stores stay relevant...

By Robyn Cooke 2 days ago

Kim Winstanley, chief growth officer and partner at Worx Group.
#BizTrends2019: Going green has never been more golden

The year 2018 was packed with environmental buzzwords. Sustainable, eco-friendly, low-carbon footprint, and upcycle are just some of the words that we are used to hearing in conversations with our clients, and for good reason...

By Kim Winstanley 2 days ago

Leo van de Polder on expanding the Shop network in South Africa
Leo van de Polder on expanding the Shop network in South Africa

With a presence in more than 20 countries, the Shop Association's purpose is to empower its members with ongoing education, networking opportunities and real-world insights...

By Lauren Hartzenberg 3 days ago

Screen grab from the Orchid-worthy ad.
#OrchidsandOnions: Two Onions for Woolworths

And two Onions for the tacky Vodacom/Showmax ad - at least Toyota's latest TV ad for its Hilux team deserves a plump Orchid...

By Brendan Seery 15 Jan 2019

Gillette's 'We Believe' ad receives mixed feedback
Gillette's 'We Believe' ad receives mixed feedback

NEWSWATCH: Gillette has released a #MeToo-inspired ad called 'We Believe' that plays on its 30-year old tagline, 'Best a Man Can Get' to help put an end to 'toxic masculinity'...

15 Jan 2019

Olesia Bilkei ©
#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 15 Jan 2019

Elevated sensorial experiences drive shoppers back to stores
Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

15 Jan 2019

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 14 Jan 2019

#BizTrends2019: Technology and other packaging disruptors in 2019
#BizTrends2019: Technology and other packaging disruptors in 2019

Packaging design in South Africa in 2019 will be shaped (at an alarming rate) by changes in technology and the way products are viewed and selected...

By Gail Macleod 14 Jan 2019

Screengrab from .
Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. This a typical David vs Goliath story. While that may be true, the saga contains digital lessons for brands of all sizes...

By Vumani Ncube 10 Jan 2019

#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping
#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping

Service is the new selling. This dedication towards offering tailored service is what differentiates mass from niche online retailers. We're no longer selling things, but the experience of buying them...

By Graham van der Merwe 10 Jan 2019

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2019: Youth marketing techniques to target the real SA youth market

We often have to look back at the path we've travelled in order to see the road ahead more clearly. Here's what I've learned about youth marketing over the past few months and what I predict we'll see in 2019...

By Leigh Andrews 10 Jan 2019

#BizTrends2019: 5 trends stirring the liquor business
#BizTrends2019: 5 trends stirring the liquor business

There has been a seismic shift in consumer behaviour over the past few decades, and we're seeing it in the world of drinks too...

By Rowan Leibbrandt 9 Jan 2019

#BizTrends2019: From mobile e-commerce to AI - the top 5 trends driving SA consumers in 2019
#BizTrends2019: From mobile e-commerce to AI - the top 5 trends driving SA consumers in 2019

In all our years of watching and researching consumer trends, this is the first time that the evidence we are gathering points to an overwhelming digital influence...

By Gareth Pearson 7 Jan 2019

Edgars campaign celebrates self-expression and creative collaboration
Edgars campaign celebrates self-expression and creative collaboration

As part of Edgars' refreshed branding strategy, the department store chain is collaborating more with South African creatives. The recently released Sho Madjozi Collection is one of the fruits of the approach...

4 Jan 2019

Plain packaging for tobacco: what other countries can learn from the UK's experience
Plain packaging for tobacco: what other countries can learn from the UK's experience

Bans on tobacco advertising, promotion, sponsorship and open display in shops in the UK encouraged tobacco companies to make the pack the hero. So they opposed plain packaging and claimed there was no evidence...

By Nathan Critchlow and Danielle Mitchell 4 Jan 2019

Yes, retailers exploit Christmas, but their decorations still evoke religious spirit
Yes, retailers exploit Christmas, but their decorations still evoke religious spirit

Christmas trees in the aisles. Baubles hanging from the ceiling. Carols playing on the in-store speakers. Tinsel around the cash register...

By Joshua Newton 3 Jan 2019

How to avoid overspending: uncover the psychology behind why people buy
How to avoid overspending: uncover the psychology behind why people buy

Between 40% and 80% of purchases are impulse buys. Marketers often get blamed for this, but while marketing tactics may be cynical, manipulative, and even deceptive, shoppers are generally wise to their ways.

31 Dec 2018

Prada shelves 'blackface' figurines decried as racist
Prada shelves 'blackface' figurines decried as racist

Luxury fashion label Prada has been lambasted for selling monkey-like figurines with overly large red lips in a style reminiscent of racist caricatures of black people...

19 Dec 2018

Screengrab from Food Lover's new .
Food Lover's Market celebrates the festive season with new campaign and a cookbook

Food Lover's Market recently launched its new festive food range together with a new campaign and cookbook in time for the festive season...

By Juanita Pienaar 19 Dec 2018

Charl Bassil, marketing director at Pernod Ricard SA will be joining Absolut as vice president, global marketing.
EXCLUSIVE: Charl Bassil on his new role as VP global marketing at Absolut Vodka

Pernod Ricard recently announced that Charl Bassil is leaving Pernod Ricard SA to go and head up Absolut Vodka globally...

19 Dec 2018

#NewCampaign: #EatingIsBelieving (what the customers say)
#NewCampaign: #EatingIsBelieving (what the customers say)

With the launch of its combos, RocoMamas took real-life testimonial tweets about the new offering and applied them to billboard sites across the country, including the Twitter handles of their customers...

By Jessica Tennant 19 Dec 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates.
#BizTrends2019: South African business, meet your future consumer

With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger...

By Nicola Cooper 18 Dec 2018

Editor Kate Wilson with the December 2018 issue of Woolworths Taste.
The Taste of custom publishing success with Kate Wilson

Woolworths' Taste magazine keeps scooping up international awards, and they've baked their role in the customer journey to a delicious crisp. Editor Kate Wilson takes us on a delicious journey of customer experience and how they've perfected the tricky terrain of custom publishing...

By Leigh Andrews 18 Dec 2018

#BestofBiz 2018: Retail
#BestofBiz 2018: Retail

Discover the most read content on Bizcommunity's Retail site over the past year below...

18 Dec 2018

Will festive retail sales echo disappointment of Black Friday?
Will festive retail sales echo disappointment of Black Friday?

While more South Africans participated in the Black Friday shopping event in 2018 compared to the preceding year, the average spend dropped...

By Lullu Krugel, Christie Viljoen, Maura Feddersen an 13 Dec 2018

#NewCampaign: You have got to be Mal
#NewCampaign: You have got to be Mal

Mike Schalit, co-founder of Net#work BBDO, has introduced a new 'Wear it Forward' range of t-shirts and caps with Marlboro Originals through the agency's non-profit Mal Foundation...

By Jessica Tennant 12 Dec 2018

Bata unveils its 'Me & Comfortable With It' signature
Bata unveils its 'Me & Comfortable With It' signature

Bata South Africa has recently revealed its new brand signature. From Christmas onwards, the Bata logo will be joined with "Me & Comfortable With It"...

Issued by Bata 10 Dec 2018

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