Ged Nooy is MD at NielsenIQ South Africa. He has extensive experience in the consumer goods industry both internationally and locally. He recently served as the MD for NielsenIQ West Africa and was responsible for leading Nielsen's Retail Intelligence business. In his role, Ged successfully worked with global clients such as Diageo, Coca Cola, Unilever, Toloram and P&G.
Prior to his current role, Ged led the Sales Effectiveness Practice for Nielsen in South Africa and also gained experience in the retail industry working across multiple retailers.
In the past, Ged has worked in field marketing, marketing and sales management across South Africa, UK & Ireland and Europe working across several global brands and retailers.