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Baking media effectiveness into your video marketing strategy

Baking media effectiveness into your video marketing strategy

4 Jul 2025

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RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

#BizTrends 2025: Google's Alex Okosi – Africa, an opportunity more than a challenge

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Xolisa Dyeshana, chief creative officer and partner at Joe Public, gives lessons from his experience as 2025’s Cannes Audio & Radio jury president (Image by Danette Bretienbach © Bizcommunity)

#CreativeCircle2025: South African audio needs to evolve | Xolisa Dyeshana's key takeawaysDanette Breitenbach

Matt Deitke originally turned down a lesser offer. Source: X.

Meta breaks records with $250m offer to 24-year-old AI prodigy

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal posts

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal postsKarabo Ledwaba

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in Cape Town. Pictured: The Sounds Right campaign

#CreativeCircle2025: Influencing real cultural, societal and economic changeTerry Levin

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

Kendrick Lamar and Dave Free launch Project 3, a global creative agency

Medalla is one of the standout creative strategy campaigns.

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy mattersKarabo Ledwaba

Source: © Joburg etc Former SuperSport CEO Marc Jury has been appointed group CEO of sports marketing agency Megapro, effective 1 September 2025.

Former SuperSport CEO to lead Megapro

Source: © 123rf Flow Marketplace is a commerce media platform that allows advertisers to browse, select, and activate hundreds of premium first-party audiences in just a few clicks

Shoppable audience marketplace for advertisers launches

The class graduated in July in Cape Town. Source: Supplied.

8 rising SA creators graduate from Dentsu School of Influence

Matt Deitke originally turned down a lesser offer. Source: X.

Meta breaks records with $250m offer to 24-year-old AI prodigy

19 hours

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal posts

#WomensMonth: How Accenture's Meaghan and Tennessee keep up with the goal posts

By Karabo Ledwaba 21 hours

More news

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Elon Musk says "it's war" - sues brands who refuse to advertise on X

8 Aug 2024

Source: © Creative Review UK To compete globally, South Africa needs to tell better stories in a way that pushes standards or sets us apart says Carl Willoughby Chief Creative Officer, TBWA\Hunt Lascaris ?????and Creative Circle Chairman and Loeries Awards Board Member

EXCLUSIVE #Cannes2024: Cannes do - Fear is holding creatives back from creating powerful work

Carl Willoughby 7 Aug 2024

Promotions: Because who needs job satisfaction anyway? Unpopular opinion by a CEO

Promotions: Because who needs job satisfaction anyway? Unpopular opinion by a CEO

Petra Mc Cardle, Wetpaint Advertising 7 Aug 2024

#BehindtheCampaign: Sasol launches loyalty campaign with Big Zulu

7 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.

#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Aa-isha Hassiem, Epic Outdoor 7 Aug 2024

Source: © LIA Michelle Marais, senior copywriter at Dentsu Creative and a 2024 Cannes See It.Be It. recipient talks about being a female in the creative industry at the tip of Africa

#WomensMonth: Michelle Marais - Working in advertising takes guts; as a woman even more so

Danette Breitenbach 6 Aug 2024

Announcing the judging panel for the Assegai Awards 2024

Announcing the judging panel for the Assegai Awards 2024

DMASA 6 Aug 2024

Hyundai SA taps FCB Africa as lead agency to rev up brand transformation

6 Aug 2024

Source: © 123rf Patrick Carmody, CEO of Conversation Lab, looks at how the shift to AI-powered answer engines are and will challenge Google

The shift to AI answer engines. A challenge for Google?

Patrick Carmody 6 Aug 2024

Vuyo Dabula stars in the campaign. Source: Ogilvy.

#BehindtheCampaign: Vuyo Dabula & Ogilvy SA come alive in action packed Sunbet ad

6 Aug 2024

Savanna Cider’s 12 pack: When all they bring are excuses. Dozen matter

Savanna Cider’s 12 pack: When all they bring are excuses. Dozen matter

Heineken Beverages 6 Aug 2024

Embracing innovation in South Africa’s media and advertising landscape

Embracing innovation in South Africa’s media and advertising landscape

Advertising Media Forum 6 Aug 2024

On International Beer Day, Heineken says you can forget about the beer

On International Beer Day, Heineken says you can forget about the beer

Heineken Beverages 5 Aug 2024

Source:

5 reasons why creative agencies need to embrace AI now

Darren Morris 5 Aug 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Norwegian swimmer Henrik Christiansen is the Muffin Man. Source: Supplied.

Muffin Man Mania: A sweet PR boost for the Olympics amid controversy

Karabo Ledwaba 5 Aug 2024

#Bookmarks2024: The importance of awards in digital marketing, more than just a trophy

#Bookmarks2024: The importance of awards in digital marketing, more than just a trophy

Geneviéve Meiring 2 Aug 2024

(Image supplied)

#BehindtheCampaign: King Price’s in-sho-sho is sure-sure

2 Aug 2024

Source:

WPP on the hunt for 16 creatives for its Creative Tech Apprenticeship

2 Aug 2024

The ad has been ruled as not discriminatory. Source: YouTube.

We buy Cars ad not derogatory to Afrikaans community, ARB rules

Karabo Ledwaba 2 Aug 2024

Dentsu unveils groundbreaking global report: The Era of the Insight to Foresight Pivot

Dentsu unveils groundbreaking global report: The Era of the Insight to Foresight Pivot

Dentsu 2 Aug 2024

Source:

Gaming's $184bn market undervalued by advertisers, Warc report finds

1 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

#WomensMonth: VML SA's Ana Rocha - "Women need to take up and own their own space"

#WomensMonth: VML SA's Ana Rocha - "Women need to take up and own their own space"

Danette Breitenbach 1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Grid Worldwide reimagines musical prodigy, Karyendasoul, at Tomorrowland

Grid Worldwide reimagines musical prodigy, Karyendasoul, at Tomorrowland

TBWA 31 Jul 2024

Source: © Bella Hadid posted a long post on Instagram giving her version of the recent controversy surrounding the Adidas SL 72 campaign

Bella Hadid: "I did not know"

31 Jul 2024

[Updated] Camilla Clerke announced as Ogilvy global creative lead for Unilever

[Updated] Camilla Clerke announced as Ogilvy global creative lead for Unilever

30 Jul 2024

Promise wins PEP retail

Promise wins PEP retail

Promise 30 Jul 2024

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