Homenewsabout usContact UsWebsite
Welcome to the
Promise Press Office
We're an integrated through-the-line agency making clients famous with strategically sound, expertly crafted work delivered with utmost professionalism.
Follow us:

Latest news

Promise closes off successful year of growth and creative awards
Promise is closing off the past year having achieved tremendous growth, creative awards and business accolades. 18 Dec 2023 Read more

Balancing AI and authenticity: The industry's tightrope walk
Today's advertising and brand communication industry stands at a riveting crossroad. Advanced AI-driven tools are propelling campaigns into previously uncharted territories of precision and customisation. With machine learning algorithms capable of predicting consumer behaviours and preferences, automated advertising strategies can potentially generate higher ROIs at breakneck speed. Yet, amidst this technological marvel, a profound query arises: Can AI ever replicate the heart and soul of human-centric creativity? 14 Sep 2023 Read more

Promise appoints Nic Kostouros as ECD
Promise has appointed Nic Kostouros as executive creative director, effective 1 September 2023. Kostouros will now become responsible for a broader client base, in addition to driving the agency's creative, culture and emergent technology skill sets. Marc Watson will move into the position of chief creative officer, overseeing the strategic creative requirements of the agency's clients. 8 Sep 2023 Read more

Promise wins Digital Agency of the Year
The IAB South Africa Bookmark Awards are South Africa's adjudicator of excellence in digital. Promise is delighted to be named Digital Agency of the Year, for the second time in 3 years. And agency client, PPS as Digital Brand of the Year... 30 Jul 2023 Read more

Coca-Cola appoints Promise to launch Creations across Africa
After a competitive multi-agency pitch, Promise has been appointed by Coca-Cola to launch their global platform, Creations, in various African markets. 8 Mar 2023 Read more

Promise wins Toyota Financial Services
After a multi-agency pitch, Promise has been appointed by Toyota Financial Services (South Africa) as agency of record for marketing and advertising requirements. 15 Aug 2022 Read more

Promise Agency is delighted to announce a talented addition to the board
Lufuno Mavhungu has joined as a director and board member, effective immediately... 18 Aug 2021 Read more

What to do with our big, shiny offices?
It's hard not to have all the answers at once. I've been grappling with scenario planning and do not yet have a working model for our agency post the coronavirus in South Africa. My thoughts and ideas for both the industry and our agency seem to adapt on a daily basis. It feels impossible to plan without certainty; the virus remaining an unpredictable protagonist. 17 Apr 2020 Read more

Promise en kykNET praat saam mekaar
How do you get someone to watch a television channel in a different language which they don't speak? 25 Jun 2019 Read more

Promise consulting division continues growth path
Promise established its consulting division in 2017 with a view to provide its clients with digital transformation, business and technology to market strategies that will ensure their success. The agency is currently deploying advanced projects for blue-chip clients in the financial services, construction materials and technical solutions sectors. 10 Jun 2019 Read more

Promise wins Bestmed
After a highly competitive multi-agency pitch, Promise has won the integrated Bestmed account effective 1 June 2018. The agency will be responsible for all marketing touchpoints through-the-line. Bestmed is the fourth-largest open medical scheme in South Africa and has been present in the country for 53 years. The search and selection process was managed by the IAS. 30 May 2018 Read more

Promise wins Castle Lite's digital portfolio
After a highly competitive multi-agency pitch, Promise has successfully acquired the Castle Lite digital portfolio. The digital business now joins the agency's BTL portfolio for Castle Lite and enables Promise to achieve more synergy overseeing the combined portfolio. 28 May 2018 Read more

Promise reflects on 2017's successes
"We began 2017 with a clear strategy and achieved all of the metrics we set our sights on. Various industry wins and exceptional clients helped us to achieve our greatest year yet. We believe the year was successful due to a combination of our diverse competencies and our clients' belief in these qualities," says James Moffatt, CEO of Promise. 16 Jan 2018 Read more

Promise wins Financial Mail's AdFocus Medium-Sized Agency of the Year Award
After highly competitive submissions, Promise has come out on top as the leading medium-sized agency in South Africa in 2017. 28 Nov 2017 Read more

Promise top five in SA for client satisfaction (Scopen Agency Scope 2017/18)
Promise has been voted by clients as a foremost agency in South Africa for client satisfaction. Promise is also the only agency to maintain its position in the top five after the debut Scopen Agency Scope survey. 14 Nov 2017 Read more

Promise first in SA for dedication to BEE (Scopen Agency Scope 2017/18)
Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings of the latest Scopen Agency Scope review have revealed numerous first positions for the agency as measured by the country's leading marketers. In total more than 219 CMO's were interviewed in face to face sessions with Scopen researchers between June and September this year. 10 Nov 2017 Read more

Promise kept: Stellar growth, prestigious account wins and new data offering
Coming off the back of its 32% growth per annum for the last five years, and 34% in the past 12 months, as well as a successful B-BBEE deal that took its rating from Level 5 to Level 2, Johannesburg-based Promise Group has announced its new full-service data offering and acquisition of several more prestigious clients seeking the diversified and innovative solutions Promise delivers. 29 May 2017 Read more

Promise concludes BEE deal and acquires new talent
Promise has concluded a highly innovative BEE deal that is a win-win situation for both the BEE investor and the agency. Verushen Reddy will take up the position of Director: Strategy and Digital Marketing Innovation. He has acquired 26% of equity in the Promise Group and this will see the agency's B-BBEE rating improve from Level 5 to Level 2 on the new codes. 3 Nov 2016 Read more

Promise wins Edcon's Speciality Division business
After an extensive pitch process, Promise has been appointed as the agency of record for Edcon's Speciality Division. 21 Jun 2016 Read more

Promise Digital wins Castle Lite Lime
After a pitch process, Promise Digital has been appointed by the South African Breweries to take custodianship of the Castle Lite Lime brand's digital account. 12 May 2016 Read more

More news...

Contact Promise

Promise Group

James Moffatt
Managing Director 083 700 7070