Homenewsabout usContact UsWebsite
Welcome to the
Promise Press Office
We're an integrated through-the-line agency making clients famous with strategically sound, expertly crafted work delivered with utmost professionalism.
Follow us:
Promise en kykNET praat saam mekaarHow do you get someone to watch a television channel in a different language which they don't speak? 25 Jun 2019 Read more

Promise consulting division continues growth pathPromise established its consulting division in 2017 with a view to provide its clients with digital transformation, business and technology to market strategies that will ensure their success. The agency is currently deploying advanced projects for blue-chip clients in the financial services, construction materials and technical solutions sectors. 10 Jun 2019 Read more

Promise wins BestmedAfter a highly competitive multi-agency pitch, Promise has won the integrated Bestmed account effective 1 June 2018. The agency will be responsible for all marketing touchpoints through-the-line. Bestmed is the fourth-largest open medical scheme in South Africa and has been present in the country for 53 years. The search and selection process was managed by the IAS. 30 May 2018 Read more

Promise wins Castle Lite's digital portfolioAfter a highly competitive multi-agency pitch, Promise has successfully acquired the Castle Lite digital portfolio. The digital business now joins the agency's BTL portfolio for Castle Lite and enables Promise to achieve more synergy overseeing the combined portfolio. 28 May 2018 Read more

Promise reflects on 2017's successes"We began 2017 with a clear strategy and achieved all of the metrics we set our sights on. Various industry wins and exceptional clients helped us to achieve our greatest year yet. We believe the year was successful due to a combination of our diverse competencies and our clients' belief in these qualities," says James Moffatt, CEO of Promise. 16 Jan 2018 Read more

Promise wins Financial Mail's AdFocus Medium-Sized Agency of the Year AwardAfter highly competitive submissions, Promise has come out on top as the leading medium-sized agency in South Africa in 2017. 28 Nov 2017 Read more

Promise top five in SA for client satisfaction (Scopen Agency Scope 2017/18)Promise has been voted by clients as a foremost agency in South Africa for client satisfaction. Promise is also the only agency to maintain its position in the top five after the debut Scopen Agency Scope survey. 14 Nov 2017 Read more

Promise first in SA for dedication to BEE (Scopen Agency Scope 2017/18)Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings of the latest Scopen Agency Scope review have revealed numerous first positions for the agency as measured by the country's leading marketers. In total more than 219 CMO's were interviewed in face to face sessions with Scopen researchers between June and September this year. 10 Nov 2017 Read more

Promise kept: Stellar growth, prestigious account wins and new data offeringComing off the back of its 32% growth per annum for the last five years, and 34% in the past 12 months, as well as a successful B-BBEE deal that took its rating from Level 5 to Level 2, Johannesburg-based Promise Group has announced its new full-service data offering and acquisition of several more prestigious clients seeking the diversified and innovative solutions Promise delivers. 29 May 2017 Read more

Promise concludes BEE deal and acquires new talentPromise has concluded a highly innovative BEE deal that is a win-win situation for both the BEE investor and the agency. Verushen Reddy will take up the position of Director: Strategy and Digital Marketing Innovation. He has acquired 26% of equity in the Promise Group and this will see the agency's B-BBEE rating improve from Level 5 to Level 2 on the new codes. 3 Nov 2016 Read more

Promise wins Edcon's Speciality Division businessAfter an extensive pitch process, Promise has been appointed as the agency of record for Edcon's Speciality Division. 21 Jun 2016 Read more

Promise Digital wins Castle Lite LimeAfter a pitch process, Promise Digital has been appointed by the South African Breweries to take custodianship of the Castle Lite Lime brand's digital account. 12 May 2016 Read more

Promise wins FuturelifeAfter a multi-agency pitch process, Promise has been appointed as the integrated agency of record for Futurelife. 16 Mar 2016 Read more

Promise voted by peers as "One to Watch" has just completed a survey with South African advertising execs to ascertain who they feel will be the "One to Watch" in 2016. 15 Feb 2016 Read more

Promise takes five Pendoring AwardsPromise has won five Pendoring awards for client CNA's "Box of Inspiration" campaign. 4 Nov 2015 Read more

Marketing Director tips to choosing a new digital agencyAs the internet of things has taken over our lives, digital marketing is compulsory if you are to survive and thrive as a brand or business. 20 Aug 2015 Read more

Promise sees resultsDespite tough macro-economic conditions, Promise has achieved 24% growth in revenue across the group over the past financial year. This includes an astonishing 80% increase from the digital division, Promise Digital. 9 Jul 2015 Read more

Promise Digital seeks conceptual teamWe're looking for a digital conceptual team that doesn't mind the taste of instant coffee and who can handle their tequila. Throw your brains into the blender with us and come make some awesome work with a department that's growing so fast, we're running low on shooter glasses. 5 Jun 2015 Read more

Promise turns 10Promise was born in 2005 out of the desire of the founding partners, James Moffatt (CEO) and Marc Watson (ECD), to create an independent agency they could call their own. 29 Apr 2015 Read more

Promise achieves Level 2 BBBEE ratingPromise has invested a great deal of time and capital into the implementation of best BEE practice. 27 Feb 2015 Read more

Promise Digital wins Brutal FruitSAB-Miller has appointed Promise Digital as Brutal Fruit's sole digital agency effective 1st April 2015. 25 Feb 2015 Read more

New social media accounts for Promise DigitalPromise Digital has recently been appointed as the social media agency for several brands. Promise Digital will manage and drive the social strategy, insights and reporting and community management of new clients SAB Africa, Edgars Mobile, Jet Cellular and River Island. 12 Nov 2014 Read more

Promise has won a coveted Craft Gold Loerie at this year's 2014 Loerie Awards, as well as a Craft Certificate. 25 Sep 2014 Read more

Promise triples up office spaceAfter many years of faithful service by The Workshop in Parktown North, it was time to acknowledge a shortage of meeting rooms, kitchen space and loos for the growing Promise team. It was getting darn uncomfortable! 5 Aug 2014 Read more

Promise has concluded a highly successful 2013. 19 Dec 2013 Read more

Promise has been appointed by AfriSam as its through-the-line marketing communications partner. AfriSam is the leading building construction materials group in Southern Africa. The company is the largest producer of aggregate and the second largest producer of cement and ready-mix concrete in South Africa. AfriSam also operates in Botswana, Lesotho, Swaziland and Tanzania. 2 May 2013 Read more

Promise closed off 2012 with five new account wins. The agency will be delivering through-the-line and Digital solutions to clients within the financial, retail and food services categories. 18 Jan 2013 Read more

Promise Digital acquires several new clientsPromise Digital ended its first operational year in 2011 on an exciting high. In addition to acquiring many brands from the through-the-line agency's existing client base, Promise Digital was appointed as Renault South Africa's digital agency. The business was secured after an extensive pitch process against several leading digital agencies and campaign output has been prodigious. 11 Jul 2012 Read more

Following on from the successful launch of Promise Digital, Promise has made an additional strategic move with the launch of a new specialised division, Promise Africa/Middle-East. 6 Jul 2012 Read more

Edcon recently appointed Promise Brand Specialists as the through-the-line communications partner for the group's cellular operations. Edcon Group Cellular operates through Edgars, CNA and Jet. 20 Mar 2012 Read more

Blue-Chip diversified industrial services and retail group, Imperial, has appointed Promise as through-the-line agency to the Daihatsu brand. 1 Dec 2011 Read more

Promise has been appointed as through-the-line agency to Brutal Fruit. 22 Nov 2011 Read more

Promise and its digital division, Promise Digital, has achieved Level 3 BBBEE Certification. 25 Jul 2011 Read more

Promise has been appointed by Innscor International Franchising to all of the company's brands. Innscor International have a prominent QSR footprint in Africa and operate in several countries, namely: Zimbabwe, Zambia, Kenya, Ghana, Senegal, Malawi and Nigeria. 17 Feb 2011 Read more

Promise has entered the world of digital, with the launch of Promise Digital. Promise Digital has been seeded with the same spirit and ethos of the main agency - to create ideas that work, to deliver beyond mandate and do so through a fully integrated service offering. Promise Digital is a standalone division within Promise and will augment the agency's current bouquet of creative marketing solutions for existing clients. 14 Feb 2011 Read more

Promise has refreshed the agency identity along with a move to new premises double the size of the old premises. The new premises have allowed for more breathing space for the agency staff and can be adapted to accommodate future staff growth of up to 30%. 11 Feb 2011 Read more

Promise has been appointed by CNA, effective 1st October 2010. The agency will be required to work closely with the marketing team to further strengthen and develop the brand across all appropriate communication channels. CNA, part of the Edcon group of companies, is a well known South African brand with 205 stores nationwide. CNA provides customers with digital, reading, entertainment and creative products; all in an easy to shop environment. 27 Sep 2010 Read more

Promise reignites Cadbury Tumbles with a single-take 60" TVC and refreshed pack designsPromise was approached by Cadbury South Africa to create a TV commercial along with a full pack renovation for the Tumbles range. The target market is guys between the ages of 25 and 35 who enjoy a combination of sweet and savoury treats, such as nuts and chocolate combined, that are often consumed in group settings. 25 Aug 2010 Read more

Promise has been appointed as agency to TCT Mobile (Alcatel Mobile Phones). TCT Mobile, under licence, manufactures and distributes Alcatel Mobile Phones and is one of the fastest growing handset manufacturers in the industry. 5 Aug 2010 Read more

Promise has been appointed by SAB Miller to work on confidential projects for both SAB Miller Corporate and Product Innovation. 18 Jun 2010 Read more

Promise has been appointed as agency to Grinaker-LTA. Grinaker-LTA is a multi-disciplinary construction and engineering group, focused on selected infrastructure, energy and mining opportunities. The agency will be required to deliver tailored solutions to specific project needs. 1 Aug 2009 Read more

Promise has been appointed by Cadbury SA as advertising and design agency to their Pannings Category. Current brands within the stable are Whispers, Astros, Tumbles and Nutties. 8 Jul 2009 Read more

Promise was recently appointed by Cadbury SA to relaunch the Astros brand. This much-loved brand was launched in 1997. The product is renowned for its delicious multi-dimensional taste, encompassing colourful candy outer shells with a mouth-watering Cadbury chocolate inner surrounding a biscuit centre. Astronomy and all its emotive allure is a key theme attached to the brand persona. To deliver the results expected from this brief, the agency created a full brand activation via a multiplicity of media channels. 29 Apr 2009 Read more

2008 closed off well for Promise, with several exciting new account gains that have now been fully ignited in 2009. Some of the clients are full-time and some are project-based. 11 Feb 2009 Read more

Promise has been awarded the Blockbusters account, effective 15th September. Blockbusters is a national chain of home entertainment and DVD hire stores, with 91 stores in the stable. 25 Sep 2008 Read more

The entire client base of Promise Brand Specialists has just been canvassed with a client feedback assessment survey. The survey was conducted to measure client satisfaction and also to assess any potential areas where Promise's services could be further improved upon. 27 Aug 2008 Read more

Promise has acquired four new clients. The clients have varying requirements ranging from the development of Corporate Identity's to BTL objectives. 12 Aug 2008 Read more

Conservation Corporation Africa (CC Africa) is Africa's leading luxury safari company and one of the most comprehensive safari operators, with exceptional lodges and safaris in Africa and India's most breathtaking wilderness locations. Promise was approached by client CC Africa to create a multimedia direct mail campaign, aimed at the super-premium international market. 19 Jun 2008 Read more

Promise creates turnkey brand experiencesPromise is proficient in delivering a broad output of branding expertise - the agency is not confined to above-, through- or below-the-line communications. Creative marketing solutions form a significant part of the agency's services. In addition to this, the agency has a strong ability to deliver turnkey brand experiences that are tactile and add significantly to the profitability of clients' businesses over the medium to long term. 29 May 2008 Read more

Promise Brand Specialists has acquired two prestigious clients. 4 Feb 2008 Read more

Promise Brand Specialists has grown the agency portfolio to include the following brands: 31 Jul 2007 Read more

Promise producesPromise Brand Specialists has seen a very busy October, with five successful television commercials produced in between several through-the-line campaigns for various clients.  25 Oct 2006 Read more

Promise Brand Specialists creates for Elliott InternationalPromise Brand Specialists, in partnership with new client Elliott International, creates a new ATL campaign to emphasise Elliott International's clearly defined market position.  17 Oct 2006 Read more

Promise Brand Specialists has been appointed to launch Unwired Magazine, an IT Web publication that breaks through all tech-nonsense and opens the digital door to ordinary people.  4 Oct 2006 Read more