Marketing & Media News

Everlytic Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Jobs

Midweight Graphic Designer Fourways, Johannesburg
Sales Representative Pretoria
General Manager Cape Town
Finance Manager Cape Town
Motoring Journalist Pretoria
Journalist Centurion

More jobs Submit a job Open account

New appointments

Boundless appoints Fran Luckin as global co-chief creative officer

Kagiso Connect appoints new strategic digital growth and revenue partner

Megapro appoints general manager for rugby

More...Submit a person

Multimedia

All Galleries Audios Videos

Creative Circle Best of the Year Awards 2025

Creative Circle Best of the Year Awards 2025

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

MANZI Water

Liesl Lategan. Source: Supplied.

#CannesLions2026: Spitfire's Liesl Lategan selected for SIBI programme

Source:

SportyTV bags rights to stream Fifa World Cup 2026 in SA

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand SummitKarabo Ledwaba

From left, Shoeshoe Qhu (MDDA CEO), Prof Pamela Maseko (Executive Dean) and Moipane Malefane, MDDA Board Member. Source: NMU.

NMU launches an industry ready media agency lab

Harley-Davidson launches Ride. Source: Harley-Davidson.

Harley-Davidson refreshes brand

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

Need a new personal shopping assistant? Pixie on Sixty60 has you covered

Need a new personal shopping assistant? Pixie on Sixty60 has you covered

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026Association for Communication and Advertising

Global sports analytics leader Futures expands into Africa with CSA partnership

Global sports analytics leader Futures expands into Africa with CSA partnershipOctagon

Source:

Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do itAnne Hardy and Giancarlo Fedeli

Source:

SportyTV bags rights to stream Fifa World Cup 2026 in SA

19 hours

The summit was launched in 2025. Source: Supplied.

Inside Pat on Brands' Business to Brand Summit

By Karabo Ledwaba 20 hours

More news

Image credit: on Pexels

Meta and YouTube’s wakeup call: A global warning South Africa cannot ignore

Faaiza Gangat, Rebecca Matle and Tsholofelo Makhathini 30 Mar 2026

Car Service City‘s refreshed Don’t Be That Guy campaign can be seen one of South Africa’s busiest commuter routes on a major digital billboard placement on the N1 in Midrand (Image supplied)

Car Service City's DOOH campaign rooted in real motoring experiences

30 Mar 2026

Daily Sun is still Mzansi’s trusted voice

Daily Sun is still Mzansi’s trusted voice

Media24 30 Mar 2026

This is the inaugural list for the CMO 100 recognition. Source: Supplied.

Women lead the way: Inside the female-majority Africa CMO 100 list

30 Mar 2026

Lindt South Africa makes Easter sparkle in 2026 with Gold Bunny hunt pop-ups

Lindt South Africa makes Easter sparkle in 2026 with Gold Bunny hunt pop-ups

99c 30 Mar 2026

The university has a rich history and heritage. Source: Supplied.

WSU embraces its heritage for a forward-thinking brand identity

30 Mar 2026

Data drives excellence and growth

Data drives excellence and growth

On the Dot 30 Mar 2026

Why brands are producing more content but connecting with fewer people

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Brave Group 30 Mar 2026

Image source: 4045 from

Legal challenges of protests in South African shopping centres

Mzwakhe Poswa 30 Mar 2026

Hot1027's Tara Penny is on the NYF shortlist for On-air talent: broadcast journalist (Source: @ Hot1027 )

SA radio stations feature in "Oscars of Radio Awards"

27 Mar 2026

Top brands boost SA's economy with R771bn

27 Mar 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

OnPoint PR appointed as official publicity partner for Netflix in sub-Saharan Africa

OnPoint PR appointed as official publicity partner for Netflix in sub-Saharan Africa

OnPoint PR 27 Mar 2026

Source:

Matt Brittin: BBC’s new director general appointed at an existential moment for the broadcaster

Steven Barnett 27 Mar 2026

Ishmael Atanasi; CEO, GL events South Africa

GL events SA and EEW announce strategic partnership for YIOGS 2026

GL events South Africa PTY (LTD) 27 Mar 2026

Image credit:

HBO’s ‘The Pitt’ nails how hospital cyberattacks create chaos, endanger patients and disrupt critical care

Jeffrey Tully and Christian Dameff 27 Mar 2026

Source:

ARB rules RocketNet's fibre promotion misleading

Karabo Ledwaba 27 Mar 2026

Tractor Outdoor announces leadership promotions

Tractor Outdoor announces leadership promotions

Tractor Outdoor 27 Mar 2026

African travel trade shows: Bridging the gap between tech and trust

African travel trade shows: Bridging the gap between tech and trust

Carol Weaving 27 Mar 2026

Source:

Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

Terry Bell has died. Source: X.

Terry Bell: Celebrated South African journalist passes away at 84

26 Mar 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

Product Recall: 6% Slimsy Pomegranate Squash Concentrate

Product Recall: 6% Slimsy Pomegranate Squash Concentrate

26 Mar 2026

The IAB South Africa has announced full jury panel for The 2026 Bookmark Awards (Image supplied)

#Bookmarks2026 | Jury chairs and jury members announced

26 Mar 2026

Guinness Extra brings Guinness’ official beer partnership with the Premier League to life in key markets, including Africa and Asia (Image supplied)

#BehindtheCampaign | Guinness Extra: Inspired by fans

26 Mar 2026

Source:

Meta and Google just lost a landmark social media addiction case. A tech law expert explains the fallout

Rob Nicholls 26 Mar 2026

Lien Potgieter

Trust your gut: Why intuition is business’s most underrated advantage

Medihelp 26 Mar 2026

MDDA Digital Skills Workshop strengthens community media for a digital future

MDDA Digital Skills Workshop strengthens community media for a digital future

Media Development and Diversity Agency 26 Mar 2026

Africa is not just chatting; it is closing deals

Africa is not just chatting; it is closing deals

Megan du Toit, Dentsu 26 Mar 2026

Final call – Galaxy KDay 2026 happens this Saturday

Final call – Galaxy KDay 2026 happens this Saturday

Primedia Broadcasting 26 Mar 2026

Africa news

This is the inaugural list for the CMO 100 recognition. Source: Supplied.

Women lead the way: Inside the female-majority Africa CMO 100 list

30 Mar 2026

Africa is not just chatting; it is closing deals

Africa is not just chatting; it is closing deals

Megan du Toit, Dentsu 26 Mar 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

Guinness Extra brings Guinness’ official beer partnership with the Premier League to life in key markets, including Africa and Asia (Image supplied)

#BehindtheCampaign | Guinness Extra: Inspired by fans

26 Mar 2026

Let's do Biz