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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Creative Circle Best of the Year Awards 2025

Creative Circle Best of the Year Awards 2025

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Archbishop Thabo Makgoba calls for tighter controls on gambling adsKarabo Ledwaba

160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships. Source: 160over90

Publicis Groupe makes a bold play in sports marketing

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2026 applications open for MTN’s Pan-African journalism programme

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

When supply chains fail, brands speak: The KitKat theft case studyErnst van Biljon and Helen McIntee-Carlisle

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Why relevance, not reach, is the real driver of email performance

Why relevance, not reach, is the real driver of email performanceCristelle Snyman, Everlytic

OpenAI’s CMO resigns for health reasons

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Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Scopen Africa awards R90,000 inaugural bursaries

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MultiChoice incentivises Showmax users to switch to DStv Stream

The Animation School is shortlisted for three student films at the New York Festivals Television and Film Awards (Image supplied)

New York Film Awards: SA school shortlisted

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160over90 was tasked with helping Visa and Marriott Bonvoy celebrate another successful year of both brands’ NFL partnerships. Source: 160over90

Publicis Groupe makes a bold play in sports marketing

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Image source: Polina Tankilevitch from

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