Brandhouse donates R60,000 to South Africans Against Drunk Driving

The aim of the campaign is to change behaviour amongst consumers about driving under the influence of alcohol.

At a private ceremony, Sibani Mngadi, brandhouse's external affairs manager, handed over the cheque to Caro Smit, founder and owner of SADD.

"The company continues to promote responsible drinking and encourage all consumers to take responsibility for their own actions, which ultimately affects the lives of others too," said Mngadi.

"We support civil society initiatives that have the same objective of curbing alcohol misuse. Top of the list is SADD, which has the same passion as Drive Dry in reducing alcohol related carnage on our roads."

"On behalf of SADD, I would like to thank brandhouse for the cheque and the continued support over the years. We are a non-profit organisation that educates South Africans about the dangers of drinking and driving. We work together with partners such as this to save lives and bring down the death count," says Smit.

Both parties encourage South Africans under the influence of alcohol, to make use of a designated driver or taxi services and public transport and incorporate responsible drinking as an active part of their social culture.