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Khululekile Banzi and Smartie Olifant, who both have a history in community TV and film and TV production, spearhead the initiative.

They have put together a team of people that ranges from production, ICT, marketing, legal and administration. They are still amassing talent; including sign-language presenters, behind and in front of the screen. They also need to build partnerships, synergies, advertising, sponsorship and content in the form of events, films, etc.

The company's philosophy is 'sparking the imagination of the African child' will show its diversity, be a space where youth can find out about empowerment initiatives, a space where artists can reach a wider audience, a partner in creative industries' events and a pioneer in the ICT sphere, amongst other things.