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For the culture or from the culture?
For the culture or from the culture?

Every marketer's dream is to be able to influence pop culture or ride the wave and turn it into a thriving social campaign...

By Jabulani Sigege, Issued by Irvine Partners 13 Sep 2019

#FairnessFirst: Understand true diversity to become more inclusively creative
#FairnessFirst: Understand true diversity to become more inclusively creative

One of the most interesting sessions of the DStv Seminar of Creativity at #Loeries2019 creative week touched on the difference between inherent and acquired diversity. But many gloss over these terms as business jargon and don't even know which is which, and why both are valuable to your creativity...

By Leigh Andrews 2 Sep 2019

BizTrends 2020: Make the vision Towards Africa 2020 possible
BizTrends 2020: Make the vision Towards Africa 2020 possible

Your invitation to the first Trend Report of the new decade!..

Issued by Bizcommunity.com 29 Aug 2019

#Loeries2019: AKA on breaking boundaries and building a risky brand
#Loeries2019: AKA on breaking boundaries and building a risky brand

In a first for the DStv Seminar of Creativity, the Supa Mega that is AKA, ended off the day with a candid presentation about how he's built his personal brand and ended up where he has, through hip hop...

By Angie White 24 Aug 2019

#Loeries2019: Being different is your superpower
#Loeries2019: Being different is your superpower

Tara McKenty, creative director at Google APAC in Sydney and Loeries digital communication jury president for 2019, was the second speaker at the Dstv Seminar of Creativity at Loeries 2019...

By Angie White 23 Aug 2019

#Loeries2019: Nando's building brands through creative collisions
#Loeries2019: Nando's building brands through creative collisions

The second session of the Loeries Masterclasses included one from Nando's on authentic brand-building, based on the notion that the best way to build a brand is not to try...

By Angie White 23 Aug 2019

Festivals can transform cities by making space for overlooked people and cultures
Festivals can transform cities by making space for overlooked people and cultures

From Cape Town to Kisumu and Greater Manchester, cities around the world are seeing the benefits of festivals that celebrate traditions and people...

By Beth Perry and Rike Sitas 16 Aug 2019

Weaving on stage at last year's inaugural Comic Con Africa.
#WomensMonth: Weaving the business of gaming into Comic Con Africa

Carol Weaving, MD of Reed Exhibitions, explains the gaming and investment culture of the Business of Gaming Forum and Comic Con Africa, and how gaming has shifted from hobbyist activity to viable career choice...

By Leigh Andrews 15 Aug 2019

Unstereotype Alliance: The problem is not seeing the problem.
#Loeries2019: Welcome UN Women's Unstereotype Alliance SA chapter!

This Women's Day in SA, we welcomed news that the Loeries has joined forces with UN Women's Unstereotype Alliance initiative, to launch its South Africa chapter, set to use the advertising industry as a force for good to drive positive change all over the world...

By Leigh Andrews 9 Aug 2019

DStv appoints Playmakers as its lead sponsorship and activations agency
DStv appoints Playmakers as its lead sponsorship and activations agency

DStv has appointed Playmakers as its lead sponsorship and activations agency after a successful pitch process...

Issued by Playmakers 7 Aug 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.
#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Integrated campaign, Film & Radio, and Radio Craft juror Yash Deb, also managing director and chief creative officer at Isobar, Kenya...

By Leigh Andrews 26 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office
3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

Oudejans demonstrating the wonder of magic with Karen Pienaar, AAA School’s creative faculty dean.
Hey presto! Incorporate the art of magic and wonder into your business, whatever the industry

Marcel Oudejans is a creative jack of all trades. Among them, he's a corporate magician, keynote speaker and complete conference MC, as producer/founder of Cape Town Magic and executive producer of Magic Africa Productions. He also spoke on the theme of "Wonder" at last week's Creative Mornings Cape Town event, without a PowerPoint presentation - here's what you missed...

By Leigh Andrews 4 Jul 2019

Jawbone Brand Experiences launches Level 2 BEE exhibition management company
Jawbone Brand Experiences launches Level 2 BEE exhibition management company

After 11 years of applying their craft, activations agency, Jawbone Brand Experiences has launched a Level 2 BEE exhibition and manufacturing company, uMhlathi...

By Mitch Bowker, Issued by Jawbone 4 Jul 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.
#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

This year's SA Cannes Lions' judges...
#CannesLions2019: Accuracy of SA judges' predictions, revealed!

Before the Cannes Lions Festival of Creativity for 2019 kicked off last week, I caught up with six of this year's 7 SA judges for their predictions of the creative work that would roar as winners. Let's see who best saw into the future...

By Leigh Andrews 27 Jun 2019

Work showcase: when fans 'meet' their hero
Work showcase: when fans 'meet' their hero

Former DAN intern and now strategist at Carat South Africa, Megan Sayle, shares a career-defining campaign...

Issued by Dentsu Aegis Network 27 Jun 2019

Brad Stern, founder of boutique agency, Superiate.
#StartupStory: New agency educating the youth while creating brand loyalty

Brad Stern from Superiate, a new boutique marketing agency, talks to us about the unique approach the agency takes when it comes to marketing to the youth, the state of the industry and what the future of youth marketing looks like...

By Juanita Pienaar 25 Jun 2019

#CannesLions2019: All the SA winners!
#CannesLions2019: All the SA winners!

The 66th annual Cannes Lions Festival of Creativity came to an end on 21 June 2019, rounding out a full week of award shows that celebrated creativity across various categories. Here's how SA fared overall...

21 Jun 2019

Cannes Lions Grands Prix awards.
#CannesLions2019: All the Grand Prix winners!

The 66th annual Cannes Lions Festival of Creativity came to an end on 21 June 2019, rounding out a full week of award shows that celebrated creativity across various categories. Here's a quick overview of the week's biggest winners...

21 Jun 2019

Cannes Lions 2019 Experience Grand Prix winners - 'Microsoft XBox: Changing the Game' under Brand Experience & Activations; Doconomy's 'Do Black - The Carbon Limit Credit Card' under Creative eCommerce...
#CannesLions2019: Experience Lions winners!

The 66th annual Cannes Lions Festival of Creativity continued on 20 June with the 2019 Cannes Brand Experience & Activation and Creative e-Commerce winners announced during the Experience track award ceremony...

20 Jun 2019

#CannesLions2019: Brand Experience & Activations shortlist
#CannesLions2019: Brand Experience & Activations shortlist

The Cannes Lions Brand Experience & Activations shortlist has been released, with SA seeing four entries make it to the final round at Cannes Lions 2019...

19 Jun 2019

#YouthMonth: Are you a Youthpreneur?
#YouthMonth: Are you a Youthpreneur?

Are you a youthpreneur who would like to be featured on Bizcommunity as an opinion leader in your sector? This Youth Month, Bizcommunity invites you to nominate your favourite youth influencers in any industry making a difference in our region...

Issued by Bizcommunity.com 18 Jun 2019

Nikki Taylor-Garrett, creative director at TBWA\Hunt\Lascaris, serving on this year’s Cannes Lions Brand Experience & Activations jury.
#CannesLions2019: "Cause-related work tackling internet-breaking subjects" - Nikki Taylor-Garrett

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Nikki Taylor-Garrett...

By Leigh Andrews 12 Jun 2019

#StartupStory: A new online platform for moms, brands and 'momfluencers'
#StartupStory: A new online platform for moms, brands and 'momfluencers'

MomSays, an online resource for moms who are looking for unbiased, trusted advice from other moms regarding the best product solutions for their families, recently launched its new website...

By Jessica Tennant 7 Jun 2019

Savanna breaks the rules with its world-first non-alcoholic cider
Savanna breaks the rules with its world-first non-alcoholic cider

Savanna recently launched its non-alcoholic cider, Savanna Non-Alcoholic Lemon, targeting consumers who want to preserve their social image by partaking in more conscious consumption...

By Jessica Tennant 5 Jun 2019

Offlimit Communications turns it up a gear
Offlimit Communications turns it up a gear

Offlimit Communications has been on a resounding growth trajectory over the last five years and again has stepped it up a gear in 2019...

Issued by Offlimit Communications 29 May 2019

Saluting captains and their crews across South Africa's kasis and cities
Saluting captains and their crews across South Africa's kasis and cities

Last year saw Captain Morgan embark on a nationwide search for the best emulation of the famous Captain Morgan pose...

Issued by Orchard on 25 28 May 2019

Brand Factor puts Rhino and Lion Nature Reserve on the map - and rhinos and lions in the street
Brand Factor puts Rhino and Lion Nature Reserve on the map - and rhinos and lions in the street

If you were driving through certain intersections in Joburg in April, chances are you saw a rhino, a lion, a cheetah and a buffalo handing out flyers - and no, your eyes weren't deceiving you...

Issued by Brand Factor 24 May 2019

Denny dazzles at Spar
Denny dazzles at Spar

Earlier this month MegaVision Media designed and executed a glorious display for Denny Mushroom at the newly renovated Spar in Athol Square, Johannesburg...

Issued by MegaVision Media 23 May 2019

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