Promotions & Activations Video South Africa

Inspired by this year's mug artwork for the Wimpy Mug Collectors promotion, FCB Joburg has conceptualised a 30 second animated television commercial featuring the line-drawn character that appears in different guises on the six mugs making up the latest collection. (video).

As an overview of the work produced by Retroviral, a communications agency formed in 2010, the agency commissioned a video that encapsulates the highlights of the work it has concocted, launched and seeded locally and internationally, via social networks.