#PrismsAwards 2026 | All the winners: Tribeca and DNA Brand Architects take top honours
Presented by the Public Relations Institute of Southern Africa (Prisa), the awards recognised achievement across public relations and strategic communication, from community relations and reputation management to research, creativity and crisis management.
Tribeca Public Relations also won Best Mid Sized Public Relations Consultancy. Engage PR won Best Small Public Relations Consultancy and Flow Communications won Best Large Public Relations Consultancy.
“Congratulations to every winning team, practitioner and client. Behind each award is work that began with understanding a challenge and finding a thoughtful, creative response."
“This year’s winners have given their peers much to learn from and set a standard they can be proud of,” says Thabisile Phumo, chief judge of the 2026 Prisms Awards.
Dr Caroline Azionya, president of Prisa. agreed with Phumo. “The quality of work entered this year gives our profession much to be proud of. The entries demonstrated strong strategic thinking and creativity, with a clear focus on the difference communication can make to organisations and communities."
Special winners
Alongside its Grand Prix award, Tribeca Public Relations won Best Mid-Sized Public Relations Consultancy. Engage PR won Best Small Public Relations Consultancy and Flow Communications won Best Large Public Relations Consultancy.
Mary Gearing, Madelain Roscher and Nabiella De Beer received Recognition in PR Leadership awards.
Sthembiso September of the University of Johannesburg won Best Public Relations Student of the Year, Nancy Dusani of Decode. won Best Public Relations Intern of the Year and Tekanyo Selatela of Tribeca Public Relations won Best Up and Coming Public Relations Professional.
The Prisms also recognised emerging talent through its Young Voices and Young Protégés programmes, supported by gold sponsor SSETA.
SSETA participated in panel discussions and presented certificates of excellence to emerging talent.
All Young Voices and Young Protégés are named alongside the complete award results below, recognising the importance of new voices to the profession’s future.
All the winners
Grand Prix Agency of the Year
Tribeca Public Relations
Campaign of the Year
DNA Brand Architects – Your Next is Now – Microsoft
B2B Diversity & Inclusion Campaign
Special mention: Platinum PR – Jacaranda FM – Her Perfect Pitch
B2B Education & Training
Gold: DNA Brand Architects – Your Next is Now – Microsoft
PRISMS
B2B Products or Services
Silver: Alkemi Collective – How dss+ shaped the mining conversation before Mining Indaba
Bronze: Offlimit Communications– Power Up Your Life with Restonic
Bronze: ByDesign Communications– Accelerating Commercial EV adoption in SA
Corporate Communications
Gold: SLAPS Influence – NSPCA - Rein In The Pain
Silver: Actorvate – The Next 10 - Clarins South Africa
Bronze: Bophelo Communications Pty Ltd – The Alke Ball
Crisis Management
Gold: PR Worx - Truth Under Fire - Crisis Management - KZN MEC of Health
Silver: Brandscapers Africa - Rand Water - Drop By Drop -
Bronze: PR Worx - Crown Under Pressure - Mrs South Africa Crisis Management
Internal Stakeholder Engagement & Communication
Gold: Flow Communications – GIZ – The Ripple Effect
Silver: Flow Communications – Hollard – Customer & Broker Promise Campaign
Bronze: Blue Moon Corporate Communications – Absa Group: 2025 Cybersecurity Campaign
Investor Relations
Bronze: AUDA-NEPAD – Financing Africa’s Future – Flow Communications
Thought Leadership Profiling
Gold: Flow Communications – Medicines Patent Pool – Taking Africa’s mRNA story to the world
Silver: Investec – Thought Leadership | World Economic Forum Annual Meeting
Bronze: Flow Communications – Oppenheimer Memorial Trust – Leading from the Front
B2B Reputation & Brand Management (Long-term)
Gold: Alkemi Collective – Protecting the Mountain – Table Mountain Cableway Company
Gold: Riverbed - Creating an Earned Advantage for The Beer Association of South Africa
Silver: PR Powerhouse – From Foreign Vendor to Local Partner: Rebuilding Huawei South Africa's Reputation Through Evidence
Bronze: Flow Communications – Oppenheimer Memorial Trust – Leading from the Front
Agriculture, Fishing & Forestry
Silver: Magna Carta Reputation Management Consultants – MTN x Earth Hub Africa - 21 Days of Y’ello Care
Beauty, Fashion & Lifestyle
Gold: SLAPS Influence – NSPCA - Rein In The Pain
Silver: Actorvate – The Next 10 - Clarins South Africa
Bronze: Bophelo Communications Pty Ltd – The Alke Ball
Bronze: Flow Communications – C40 Cities – C40 Cities #PauseAndBreathe: Turning invisible air pollution into a public movement
Consumer PR for an existing product or service
Gold: KFC Africa – KFC x Volkswagen: Turning one viral moment into 32 life-changing journeys
Gold: Tribeca Public Relations – LEGO® South Africa | Biggest Unboxing Ever
Silver: MSL – Heineken World Tour
Bronze: Riverbed Creating an Earned Advantage With Impact for EASYPAY
Special mention: Ogilvy – Glow That Never Declines - When Vaseline Turned Supermarkets Into Runways
Content Marketing/Brand Journalism
Bronze: Flow Communications – Ichikowitz Family Foundation - The Trials of Winnie Mandela
Corporate Communication (Business-to-Consumer)
Silver: Flow Communications – Medicines Patent Pool – Taking Africa’s mRNA story to the world
CRM/Customer Loyalty Campaign
Silver: OnPoint PR & Lifestyle Management – Absa Rewards Travel: Go Beyond the Booking
Bronze: OnPoint PR & Lifestyle Management – Absa Rewards CAF Afcon
Education
Silver: Offlimit Communications - BIC Let Your Ink-Side Out
Bronze: ByDesign – The School That Didn't Exist
Environmental, Renewable Energy and Technology
Gold: Alkemi Collective – Building the Market Voice of South African Solar - SAPVIA
Silver: Magna Carta Reputation Management Consultants – MTN x Earth Hub Africa - 21 Days of Y’ello Care
Bronze: Flow Communications – C40 Cities – C40 Cities #PauseAndBreathe: Turning invisible air pollution into a public movement
Financial
Silver: Riverbed - Creating an Earned Advantage With Impact for EASYPAY
Bronze: DNA Brand Architect – Nedbank – #GetMoneyFit
FMCG
Bronze: DNA Brand Architects – Lay’s – #NoLaysNoGame
Food & Beverage
Bronze: Ogilvy – KFC Bottomless Bucket
Beverage (Alcohol)
Gold: Magna Carta Reputation Management Consultants – Windhoek – Real Beer Real Food
Silver: MSL – Heineken – Bar de Change
Silver: Magna Carta Reputation Management Consultants – TOPS – Turn Up Epic
Healthcare & Related Industries
Silver: Offlimit Communications – Bepanthen Baby
Silver: Havas - Novartis - Liberate Hearts
Bronze: Flow Communications – Medicines Patent Pool – Taking Africa’s mRNA story to the World
Industrial, Manufacturing & Resources
Bronze: ByDesign Communications – Anglo American: Built to Belong
Bronze: Brandscapers Africa – Anglo American: Stories of Transformation
Launch of a New Product or Service
Gold: MSL – Pi by MTN
Silver: Friday Street Club – Virgin Active – Everything you need is inside, that’s the point
Silver: DNA Brand Architect – Lay’s Kettle Cooked launch
Silver: Flow Communications – Sizekhaya – Launching the new home of the national lottery
Bronze: PR Worx – The Slow Route – BioWell
Bronze: Engage PR (Pty) Ltd – Novo Nordisk
Special mention: Magna Carta Reputation Management Consultants – Spar Gourmet
Radio As a Primary Tool
Gold: The Platinum Club – Jacaranda FM's Good Morning Angels 20
Silver: The Platinum Club – Jacaranda FM’s SPAR Carols by Candlelight
Bronze: Flow Communications – FinMark Trust – Digital ke Power
Special mention: Brandscapers Africa – Anglo American - Stories Of Transformation
Retail
Gold: Jenny Griesel Communications – Cotton On Foundation Africa - Beyond Words
Silver: Magna Carta Reputation Management Consultants – SPAR Gourmet
Bronze: Tribeca Public Relations – LEGO® South Africa | Biggest Unboxing Ever
Special mention: Ogilvy – How Vaseline transformed a retail expansion into a cultural experience and turned everyday shopping into social influence
Social Media As A Primary Tool
Gold: Jenny Griesel Communications – Michael
Silver: Flow Communications – Ichikowitz Family Foundation – The Trials of Winnie Mandela
Bronze: Magna Carta Reputation Management Consultants – TOPS Turn Up Epic
Special mention: Flow Communications – Jozi My Jozi – Main Street Sunday
Sponsorship
Bronze: Levergy – Nedbank Cup Fan Heist
Special mention: Offlimit Communications – FIFA World Cup Trophy Tour by Coca-Cola
Sport
Gold: Offlimit Communications – FIFA World Cup Trophy Tour by Coca-Cola
Silver: Offlimit Communications – The Coca-Cola Fan Can "Be A Bok"
Bronze: Levergy – Nedbank Cup Fan Heist
Technology
Gold: Magna Carta Reputation Management Consultants – MTN x Earth Hub Africa – 21 Days of Y’ello Care
Silver: Flow Communications – International Year of Quantum Science and Technology
Silver: Mscsports – Telkom: Possibility in Play
Travel & Tourism
Silver: PR Worx – Extraordinary Tourism
Bronze: Havas – A new reason to choose Johannesburg
Digital Reputation Management (Long-term)
Silver: Flow Communications – Oppenheimer Memorial Trust – Leading from the Front
Kaleidoscope
Gold: Ogilvy – Vodacom – When You See it
Silver: KFC Africa – KFC Add Hope: The Secret Recipe The World Needed
Silver: Brandscapers Africa – Anglo American - Stories Of Transformation
Bronze: Ogilvy – How Dove turned real beauty into real access
Special mention: Alkemi Collective – Last right
Arts & Entertainment
Gold: Flow Communications – Ichikowitz Family Foundation - The Trials of Winnie Mandela
Silver: Jenny Griesel Communications – Michael
Bronze: The Walt Disney Company Africa – ESPN on Disney+
Communication Research
Gold: Flow Communications – Unicef- Co-creating messaging for adolescent sexual health
Community Relations
Gold: Offlimit Communications – Kiwi Step Up to Step In
Silver: Brandscapers Africa – Anglo American – Stories of Transformation
Silver: Decode. – Community Relations (Special)
Bronze: PR Powerhouse – Mr Price Foundation: Championing South Africa’s Youth
Corporate Citizenship
Gold: KFC Africa – KFC Add Hope: Open Sourcing A Strategy For Hope
Silver: Investec – ProMaths
Bronze: Flow Communications – Oppenheimer Memorial Trust – Leading from the Front
Digital Campaign
Gold: DNA Brand Architects – Microsoft – Your Next is Now
Silver: Ascent Africa – Isitimela Sabantu: Rebuilding Trust in Rail Through Real Stories
Bronze: Flow Communications – Jozi My Jozi – Main Street Sunday
Event Management
Gold: Mscsports – Telkom: Possibility in Play
Silver: Flow Communications – AUDA-NEPAD – Financing Africa’s Future
Bronze: PR Powerhouse – Huawei at AfricaCom 2025: Owning Africa's Biggest Tech Stage
Special mention: Friday Street Club – Virgin Active – Everything you need is inside, that’s the point
Influencer Management
Gold: OnPoint PR & Lifestyle Management – RocoMamas Fire Wings Challenge
Silver: Havas – The Insider Experience: Park Hyatt Influencer Campaign
Bronze: Magna Carta Reputation Management Consultants – Windhoek – Real Beer Real Food
Bronze: DNA Brand Architects – Lay’s – #NoLaysNoGame
Special mention: DNA Brand Architects – Cheetos – Can’t Hide the Fun
Institute Of Higher Learning (Higher Education Strategic Enrolment & Outreach)
Silver: ByDesign Communications – GIBS - Click to Conversion
International Campaign
Silver: Bophelo Communications Pty Ltd – The Road to First Oil & Beyond
Bronze: AUDA-NEPAD – Financing Africa’s Future – Flow Communications
Special mention: Flow Communications – Medicines Patent Pool – Taking Africa’s mRNA story to the world
NGO/NPC Campaign
Gold: KFC Africa – KFC Add Hope: The Blueprint That Built An Ecosystem
Special mention: Flow Communications – Jozi My Jozi – Main Street Sunday
Special mention: Tin Can PR – Letters of Peace
PR On A Shoe-String Budget
Gold: Engage PR (Pty) Ltd – PR On A Shoe-String Budget
Gold: Flow Communications – Ichikowitz Family Foundation - The Trials of Winnie Mandela
Gold: Offlimit Communications – BIC Write My Story
Gold: Brandscapers Africa – NextGen Entrepreneurs
Silver: SLAPS Influence – NSPCA - Rein In The Pain
Silver: Flow Communications – Jozi My Jozi – Main Street Sunday
Public Affairs
Special mention: Weber Shandwick – Protecting South Africa’s Beer Economy Through Fair Excise and Illicit Trade Reform
Bronze: Flow Communications – GIZ – The Ripple Effect
Special mention: Weber Shandwick – Finance in Common Summit 2025
Video Communication
Gold: Ascent Africa – Sjava X Big Zulu X Isitimela Sabantu: Isitimela Sabantu Rebuilding Trust in Rail Through Real Stories
Silver: DNA Brand Architects – Your Next is Now – Microsoft
Bronze: DefinedPR. – Sunlight Back To School Campaign
Visual Communication
Gold: Tribeca Public Relations – LEGO® South Africa | Biggest Unboxing Ever
Silver: SLAPS Influence – NSPCA - Rein In The Pain
Bronze: Flow Communications – Your Africa – Your Africa
Best Public Relations Student Of The Year
Gold: Sthembiso September – University of Johannesburg
Silver: Rethabile Rakobo – University of Johannesburg
Bronze: Lelam Manyisane – University of Johannesburg
Best Public Relations Intern Of The Year
Gold: Nancy Dusani – Decode.
Best Up And Coming Public Relations Professional
Gold: Tekanyo Selatela – Tribeca Public Relations
Silver: Kwanele Khumalo – Weber Shandwick
Bronze: Jessica Gbedemah – Decode.
Best Public Relations Professional
Silver: Lerato Motloung – Havas
Bronze: Shaheer Lala – PR Powerhouse
Special mention: Macdonald Kganyago – Brandscapers Africa
Best Support Professional
Special mention: Neliswa Ngiba – Brandscapers Africa
Recognition In PR Leadership
Gold: Mary Gearing – Magna Carta Reputation Management Consultants
Gold: Madelain Roscher – PR Worx
Gold: Nabiella De Beer – Havas
Best Small Public Relations Consultancy (Fewer than 15 people)
Gold: Engage PR (Pty) Ltd
Silver: Offlimit Communications
Bronze: The Friday Street Club
Best Mid Sized Public Relations Consultancy (16 to 39 people)
Gold: Tribeca Public Relations
Best Large Public Relations Consultancy (40 and more people)
Gold: Flow Communications
Special mention: DNA Brand Architects
Prisms Young Voices 2026
● Anga Gangata
● Aobakwe Sibiya
● Banele Mareletse
● Faith Mtshali
● Itumeleng Ntheledi
● Jeffrica Masilela
● Tiisetso Koto
● Percy Letlhage
● Reneilwe Kgatle
● Uthandolwethu Khumalo
Prisms Young Protégés
● Emihle Sololo
● Ashley Thato Mathebula
● Sandi Nyabanga
● Hlologelo Tlou Seemela
● Buhle Mfene
● Ogiyonke Dyani
● Siphokuhle Mhlongo
● Tibusiso Myeni
● Harold Magaela
● Paballo Phutiyagae
● Malebo Ledwaba
● Decency Selowe
● Mpumelelo Dlamini
● Lesedi Mosia
● Joshua van der Ross
● Lukoholo Maphumulo
Prisa also announces the winners of the Crisis Management and Education categories, which were inadvertently missed during the allocation of entries to judges.
As a result, these entries were not judged before the ceremony and the winners were not announced on the night.
Judging was subsequently completed on 25 and 26 October.
The Crisis Management winners are:
Gold: PR Worx for Truth Under Fire, for the KZN MEC of Health
Silver: Brandscapers Africa for Rand Water’s Drop By Drop
Bronze: PR Worx for Crown Under Pressure, for Mrs South Africa
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