Shoprite and Astron Energy launch fuel rewards in new partnership
Launching on 10 November 2026, the partnership links two major household spending categories, giving customers an opportunity to earn rewards on fuel purchases and redeem them against groceries, pharmacy products, pet supplies and other essentials across the Shoprite Group’s retail network.
The initiative comes as consumers continue to face pressure from rising living costs and fuel prices, with retailers and loyalty programmes increasingly looking to offer value beyond traditional shopping transactions.
Under the agreement, Xtra Savings members will earn 25c per litre on qualifying fuel purchases at participating Astron Energy service stations when they swipe or scan their loyalty cards.
Members who spend more than R3,000 on qualifying fuel in a calendar month will automatically have their rewards doubled to 50c per litre. The increased rate applies retrospectively to qualifying litres purchased during that month.
Xtra Savings Plus members will receive 50c per litre from their first qualifying litre, subject to the monthly spending limit.
The rewards are capped at qualifying fuel purchases of R4,000 or 190 litres per calendar month, whichever is reached first.
Connecting fuel and grocery spending
Rewards will be allocated within 24 hours and can be redeemed at participating Shoprite Group retailers, including Checkers, Checkers Hyper, Checkers Outdoor, Shoprite, Usave, Petshop Science and Medirite, as well as through the Sixty60 delivery platform.
The partnership extends the reach of Xtra Savings by allowing members to accumulate grocery rewards through spending outside the Group’s traditional retail channels.
“We are building rewards partnerships around a simple idea: helping customers get more value in a simple, transparent way. Fuel and groceries are two essential household costs, and this partnership connects them in a practical way: earn money for groceries when you purchase fuel,” says Hayden Scholtz, head of partnerships at ShopriteX.
“Xtra Savings already delivers more than R18.3bn in value to members each year. Through our partnership with Astron Energy, customers now have another effortless way to earn cashback on everyday spending and put that value towards the things they need most,” he adds.
Astron Energy expands its retail offering
For Astron Energy, the partnership forms part of its broader efforts to develop its service station retail proposition and strengthen the customer experience across its national network.
Since beginning the transition of its service stations to the Astron Energy brand in 2022, the company has continued investing in its retail identity and customer offering.
“South Africans are asking more of the brands they choose. In the current economic environment, value needs to be real, relevant and easy to access,” says Thayuri Moodley, head of marketing at Astron Energy.
“By bringing together fuel and grocery rewards, we are connecting two important parts of customers' everyday lives. This partnership is about using the combined strength of two leading brands to help make our customers' money work harder and give them another compelling reason to choose Astron Energy.”
The collaboration also reflects the growing role of cross-industry loyalty partnerships in retail, as businesses look to build customer relationships beyond individual transactions.
By connecting fuel purchases with grocery rewards, the Shoprite Group and Astron Energy are extending their respective value propositions into customers' everyday spending habits, while creating another incentive for repeat visits across both retail networks.
The partnership will be available at participating Astron Energy service stations from 10 November 2026.
