Chappies Splash: A new chapter for SA bubblegum range
Giving South Africans a fresh reason to say "Yoh!", the concept is simple: chew, then splash. Bite in and the liquid centre bursts, flooding every chew with bold, long-lasting flavour.
Chappies Splash debuts in two irresistible variants:
- Tutti Frutti: A fruity party in your mouth. Sweet, bold and bursting with mixed-fruit fun, the liquid centre hits first and the flavour keeps on coming.
- Strawberry: Sweet: Ripe and summery. One chew and the berry burst lands, delivering bright strawberry flavour from the first bite to the last.
The range also arrives in distinct, modern packaging designed to pop on retail shelves, all while keeping the unmistakable Chappies spirit right where it belongs.
A new chapter
For generations, Chappies has been woven into South African childhoods, from the yellow wrapper to Chappie Chipmunk and the legendary "Did You Know?" facts.
Chappies Splash adds a new chapter to that story without losing an ounce of the fun and familiarity fans love.
"Chappies fans know us for fun and surprises, and Chappies Splash delivers both," says Ayesha Hassim, senior brand manager, Chappies South Africa.
"The liquid centre, the fruity flavours and the fresh look give people something new to discover, while it still feels like the Chappies they grew up with. We can't wait to see South Africans get their hands on it."
Bringing the "Yoh!" to Football
The launch follows the appointment of Mamelodi Sundowns and Bafana Bafana defender Khuliso Mudau as Chappies' new brand ambassador through the Chappies for Champs campaign.
The partnership marks the brand's entry into football and celebrates South Africans who bring the "Yoh!" factor to everyday moments.
