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Using e-commerce data to build successful pricing strategies

Euromonitor International's new report looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product...

2 days ago

The decoy effect: how you are influenced to choose without really knowing it

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more...

By Gary Mortimer 3 days ago

#OrchidsandOnions: Thanks for the laugh, Ogilvy

How difficult is it, Google and Sportsman's Warehouse, to divine that I could get actively annoyed by ads for something I've already bought?

By Brendan Seery 3 days ago

#CNILux: The creative cultural legacy of MaXhosa by Laduma

The striking textile and knitwear designs conceived by South African golden boy Laduma Ngxokolo are not simply stylish collectables, they're vehicles of cultural preservation...

By Lauren Hartzenberg 16 Apr 2019

#CNILux: Models of colour are not a trend, we are here to stay - Naomi Campbell

Naomi Campbell wants to see better representation among designers and more African-based designers reaching the international fashion arena...

By Liam Freeman 15 Apr 2019

Macy's new creative in-store retail concept, Story

Macy's new Instagram-friendly retail concept shop, Story, has launched in 36 stores across the United States. The narrative-driven space opened with 'Colour' as its inaugural theme...

12 Apr 2019

#CNILux: Global luxury industry shifts gaze to Africa

The fifth annual Condé Nast International Luxury Conference kicked off in Cape Town yesterday, bringing some of the biggest names in global luxury to African soil...

By Lauren Hartzenberg 11 Apr 2019

NMPi in SA-first partnership with global product feeds specialist, Feedonomics

IncuBeta Group, through its specialist digital marketing agency, NMPi, has launched a shopping feeds optimisation service together with global product feeds platform specialist, Feedonomics...

Issued by incuBeta 10 Apr 2019

Shifting the cloud on consumer behaviour

With the festive season excitement now over, the start of 2019 has so far been bleak for the majority of retailers in South Africa...

By Isana Cordier 9 Apr 2019

The need for speed in modern retail

In an age where leisure time is an increasingly precious commodity, customers are placing an even greater premium on convenience...

By Refilwe Maluleke 8 Apr 2019

Beyoncé teams up with Adidas in "partnership of a lifetime"

Beyoncé Knowles has signed a partnership with Adidas, which will see the singer become a creative partner to the company, developing new apparel and footwear across the performance and lifestyle categories...

8 Apr 2019

Student Village releases student spend report

Youth agency Student Village has released the results of its 2019 Student Spend report, which paints an entirely different picture to previous years, as a new generation, Gen Z, enters the fray...

5 Apr 2019

How AR and VR will transform the retail experience

Augmented reality (AR) and virtual reality (VR) have the potential to shake up the customer experience by individualising retailers' offers and enabling customers to visualise products in different settings. By 2020, 100 million consumers will shop in AR online and in-store, according to Gartner...

By Fundisiwe Maseko 4 Apr 2019

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