In the age of digital transformation, it is critical to guide your target audience through the customer journey from interest to purchase...
What can grocery retailers do to ensure that they retain their current customers and attract more customers to their stores once the Covid-19 pandemic has ended?
This month's Marketing Mastermind is Theodora Lee, creative group head at King James working on the Johnson & Johnson brand. She discusses 'InSync with the Stayfree Sistahood'...
This Africa Month, we chat to Mondelez International's new president of its Sub-Saharan Africa business unit about his appointment and mapping a growth strategy in Africa...
Lauren Hartzenberg 11 May 2021
Savanna remains focused on supporting and uplifting South Africans through numerous campaigns and lively social media activity...
Distell 10 May 2021
Primedia's niche, out of home media arm, Primedia Unlimited, has been renamed to Primedia Retail...
H&M has introduced a new global initiative to identify and support young role models who are making progress on social equality, sustainability, education...
Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...
Adeola Tejumola, Kantar 4 May 2021
Digital marketplaces such as Amazon, Alibaba, click and collect models, and food delivery ecosystems have rapidly changed consumer behaviour, and increased the demand for convenience...
Haydn Townsend 3 May 2021
Managing executive for marketing and buying Travis Coppin fills us in on the Food Lover's brand strategy, and what it takes to survive and thrive in the competitive grocery retail business...
Lauren Hartzenberg 30 Apr 2021
In a bid to fuel sustainable innovation and extend the lifecycle of products, Converse has introduced Renew Labs to refresh customers' previously-worn All Stars...
Retailers are still faced with the age-old question: how do you get consumers interested in a product when the competition is so fierce?...
LG 29 Apr 2021
Ornico has now compiled a free-to-download report on this segment, exploring advertising trends, new creative executions, developments and spending patterns...
Ornico 29 Apr 2021
Just as brands are coming to terms with the various realities that is AR , VR and MR, extended reality or XR has joined the mix to keep us on our toes by ensuring brand offerings are optimised even further...
Shaune Jordaan 26 Apr 2021
Retail Copywriter | Johannesburg | VMLY&R South Africa |
Sales Person | Durban | Popcorn People |
![Studio[K]irmack](https://biz-file.com/b/1907/1011365.png?1){kind=small}
