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#OrchidsandOnions: Unity against Covid-19
#OrchidsandOnions: Unity against Covid-19

There's nothing like a good crisis to bring out the best in brands ... and a number of our household name companies stepped up this week to throw their weight behind President Cyril Ramaphosa's plea for people to stay at home...

By Brendan Seery 31 Mar 2020

Credit: Cytonn Photography on .
How brands should respond to declining sales

It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...

By Austin Efienamokwu 27 Mar 2020

Image source: .
Digital content is meaningless without unique experiences

In the effort to keep up with trends and consumption patterns of always-on consumers, brands and creatives are seemingly more focused on the next wave of digital innovation than on making emotional connections with consumers. Most especially during these trying times amidst the virus...

By Darren Johnston 23 Mar 2020

Covid-19: SA supermarkets appeal to shoppers to quit panic buying
Covid-19: SA supermarkets appeal to shoppers to quit panic buying

Retailers have attempted to quell fears surrounding stock shortages as footage of panic buyers and empty supermarket shelves filter through social media...

By Lauren Hartzenberg 19 Mar 2020

Nando's latest ad campaign takes a cheap, sanitised shot at a rival
Nando's latest ad campaign takes a cheap, sanitised shot at a rival

The restaurant chain has transformed a public service announcement into a shot at a close rival, and it's a pretty impressive piece of marketing....

By Andy Walker 19 Mar 2020

#BlockchainAfrica: "Bitcoin is the best system we've ever had for money" - Simon Dingle
#BlockchainAfrica: "Bitcoin is the best system we've ever had for money" - Simon Dingle

"But it still lacks the user experience, appeal, social acceptance and, most importantly, narrative, that will propel it across the chasm into mainstream adoption..." - Blockchain Africa Conference speaker and fintech entrepreneur Simon Dingle on Bitcoin and its impact on industry...

By Jessica Tennant 11 Mar 2020

Under Armour reveals its vision for sportswear in 2020
Under Armour reveals its vision for sportswear in 2020

Under Armour SA recently hosted a Tech Summit, showcasing its latest product technology and the collections at the forefront of its strategy in 2020...

By Lauren Hartzenberg 11 Mar 2020

The Galito's growth story - from Mpumalanga to Kenya and Kazakhstan
The Galito's growth story - from Mpumalanga to Kenya and Kazakhstan

Working from a spicy flame-grilled chicken recipe he'd developed in his family's garage, Louis Germishuys opened the first Galito's fast food outlet in Nelspruit in 1996...

By Lauren Hartzenberg 4 Mar 2020

Felix Kessel has been appointed creative lead at WPP's agency for Distell, Team Liquid.
#Newsmaker: Felix Kessel, Team Liquid's new creative lead

Grey Africa recently appointed Felix Kessel as creative lead at WPP's agency for Distell, Team Liquid...

By Jessica Tennant 4 Mar 2020

Image source: Gallo/Getty Images.
Selling your fish in 2020: How to communicate and market your services in the new decade

There are numerous different marketing and communication channels and methods that entrepreneurs can use to promote their products and services, but which one works best?...

By Chanell Kemp 27 Feb 2020

Screengrabs from the Gumtree ad.
#OrchidsandOnions: Gumtree gets it right - again

Latest ads take a jab at current generation's obsession with celebs, stuff and Fomo...

By Brendan Seery 25 Feb 2020

On its 100th birthday, Jungle Oats opens R208m mill in Cape Town
On its 100th birthday, Jungle Oats opens R208m mill in Cape Town

Jungle Oats celebrates its 100th birthday this year, and the iconic brand has just revealed a new mill in Cape Town and a refreshed communication strategy...

By Lauren Hartzenberg 25 Feb 2020

Newsmaker: Gareth McPherson to lead Virgin Active's new marketing strategy
Newsmaker: Gareth McPherson to lead Virgin Active's new marketing strategy

With Virgin Active's turnaround well underway, the latest addition sees Gareth McPherson from Publicis Machine join the club as CMO...

By Jessica Tennant 21 Feb 2020

Photo by Tim Mossholder on .
Lessons from the second last Blockbuster in the world

Dargaville, a small town on the banks of the Wairoa River in the North Island of New Zealand with a population of approximately 4,500 people, lost the second-last 'Blockbuster' movie store on Earth a few weeks ago. The last one is in the town of Bend, Oregon in the USA...

By Damon Stapleton 12 Feb 2020

#OrchidsandOnions: 'Are you kidding me?'
#OrchidsandOnions: 'Are you kidding me?'

Positive: Admitting to and rectifying mistakes can promote a brand. Negative: An Onion for SA Tourism and its PR and communications general manager...

By Brendan Seery 4 Feb 2020

Pockets of CPG growth found amid squeezed consumer spending
Pockets of CPG growth found amid squeezed consumer spending

Like many business sectors in the country, the South African retail industry is battling the effects of stagnant GDP growth and constrained consumer spending...

By Lauren Hartzenberg 4 Feb 2020

Influencers vs advertising: How has consumer mindset changed the way we buy?
Influencers vs advertising: How has consumer mindset changed the way we buy?

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend - but in an era when consumers value a more personal experience, is the power of the traditional paid ad coming to an end?...

By Amelia Neate 30 Jan 2020

Doug Place is the chief marketing officer: Africa, Middle East, South Asia. Image supplied.
#BizTrends2020: A strongly resonant brand proposition is more important now than ever before

In 2020, brands with vague and ephemeral brand positioning are unlikely to win the hearts of those they are speaking to - no one will understand what the brand is selling, who they're selling it to and why anyone should buy it...

By Doug Place 29 Jan 2020

Odette van der Haar, managing director of Publicis.
#BizTrends2020: Imagine the impossible

In order to stay in business, one needs to stay abreast with technology and remain up to date with the latest innovations...

By Odette van der Haar 24 Jan 2020

#BizTrends2020: Faster and smarter - 8 retail trends for 2020
#BizTrends2020: Faster and smarter - 8 retail trends for 2020

For the retail sector as a whole - and for physical stores in particular - 2020 will be a year of reinvention...

By Dov Girnun 21 Jan 2020

#BizTrends2020: Using e-commerce tools to build disruptive consumer brands
#BizTrends2020: Using e-commerce tools to build disruptive consumer brands

Many disruptive consumer brands eventually expand into retailers in order to reach broader scale, and fast-moving retailers can accelerate this process...

By Paul Cook 16 Jan 2020

#StartupStory: The Yellow Room
#StartupStory: The Yellow Room

Hamiltons in Creative Company recently launched a digital content creation division, The Yellow Room, to include the conceptualisation, scripting, photography, filming and editing of digital content for brands...

By Jessica Tennant 15 Jan 2020

Winning ads featured in this week's Orchids and Onions column...
#OrchidsandOnions: 1 Stop gets it spot on

Winners: SAB's 'How about none for the road?' ad hits the mark, too. Aussie ad for sperm donation, 'All hands on d*ck', stands out, but would be banned here...

By Brendan Seery 14 Jan 2020

Michael Lebona
#BizTrends2020: 5 spirits trends in South Africa for 2020

Curated, experiential and tailored experiences were at the forefront of South Africa's alcohol consumption trends in 2019...

By Michael Lebona 13 Jan 2020

South Africans go plant-based for Veganuary
South Africans go plant-based for Veganuary

More than 14,000 South Africans have officially signed up to partake in this year's Veganuary campaign, joining 350,000 other people across more than 150 countries...

By Lauren Hartzenberg 10 Jan 2020

#BizTrends2020: Bright future for luxury brands in Africa
#BizTrends2020: Bright future for luxury brands in Africa

With strong economic growth, increased affluence and a growing population that is forecast to double by 2050, the continent holds strong potential for luxury brands...

By Alain Dos Santos 10 Jan 2020

#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want
#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want

Although this generation has less spending power than Millennials, it is estimated that 40% of consumer spending will be attributed to Generation Z consumers in 2020...

By Semona Pillay 9 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa
#BizTrends2020: The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...

By Christele Chokossa 8 Jan 2020

#BizTrends2020: Deepen SA's online retail growth trend
#BizTrends2020: Deepen SA's online retail growth trend

Now for the good news. There's a huge opportunity for growth in online retail, but the path to profits is through dramatically improving customer experience...

By Kirsten Dewar 8 Jan 2020

Dion Chang, founder of Flux Trends.
#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

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