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#BlackFriday hangover | Part 2: Mining the gold that comes out of Black Friday data

Heath Batt

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In Part 2 of our #BlackFriday hangover series, Heath Batt, new business development manager, South Africa - Smollan Technologies, looks at what you should be asking about your Black Friday performance (Image source: © 123rf )

#BlackFriday hangover | Part 2: Mining the gold that comes out of Black Friday data

Heath Batt 3 days

In this exclusive article, Heath Batt, new business development manager, SA, Smollan Technologies, looks at what your sales data can teach you before #BlackFriday even arrives (Image source: © 123rf )

#BlackFriday hangover | Part 1: What your sales data can teach you before the event

Heath Batt 19 Oct 2026

Your brand’s credibility is now more valuable than a pretty website

Mkhuseli Vangile 10 Sep 2026

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Gail Schimmel | Consumer scepticism will rise as AI changes advertising

Gail Schimmel 9 Sep 2026

Refilwe Xaba is the founder of Glolooks. Source: Supplied.

#WoolworthsYouthMakers2026: Glolooks, the African hair care brand finding its place on the shelf

Karabo Ledwaba 11 Aug 2026

Nostalgia is a powerful commerce lever, says Bonita Christie, business unit director, Digitas (Image source: @The Walt Disney Company )

Nostalgia: The catalyst for relevance, connection and growth in the brand archive

Bonita Christie 29 Jul 2026

Jacobs Coffee on balancing innovation and brand leadership

Domaine Rautenbach 27 Jul 2026

Motsoaledi speaks at the SAHRC. Source: YouTube.

Motsoaledi warns unhealthy food and alcohol marketing is fuelling disease

Karabo Ledwaba 10 Jul 2026

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

Brendan Seery 9 Jul 2026

Pronutro is not misleading consumers, rules ARB. Source: Supplied.

ProNutro can keep 'original' branding despite recipe change

Karabo Ledwaba 3 Jul 2026

James Kumar who has polydactylism is the star of the campaign. Photographer: Paul Samuels.

#BehindtheCampaign | Windhoek uses creator with unique hands to challenge AI “realness”

Karabo Ledwaba 30 Jun 2026

TikTok Live is open. Your customer is inside. So where are you?

TikTok Live is open. Your customer is inside. So where are you?

Runyararo Mutsinze 12 Jun 2026

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

Brendan Seery 11 Jun 2026

KFC brings chickens to the field. Source: YouTube.

Fifa World Cup 2026 | Go sports, go culture, go brands!

Karabo Ledwaba 10 Jun 2026

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ARB ruling | L'Oréal wins round 2 in dermatologist recommendation battle

Karabo Ledwaba 4 Jun 2026

Woolies finds a reassuring face for its crisis response

Woolies finds a reassuring face for its crisis response

Karabo Ledwaba 1 Jun 2026

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinking

Karabo Ledwaba 21 May 2026

This ad was submitted in the complaint. Source: ARB.

L’Oréal, Eucerin face off over “#1” claim as ARB rules

Karabo Ledwaba 29 Apr 2026

This alcohol brand’s “low calorie” claim didn’t hold up, rules ARB

Karabo Ledwaba 21 Apr 2026

#BehindtheSelfie: Talking FOMO with OneDayOnly's Jessy van Eden

#BehindtheSelfie: Talking FOMO with OneDayOnly's Jessy van Eden

Karabo Ledwaba 14 Apr 2026

Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

Loyalty marketing is solving the wrong problem

Philip Cohen 14 Apr 2026

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