Retail Marketing contributor articles in South Africa

How NetFlorist pivoted to essential goods in 36 hours

Ryan Bacher, co-founder and MD of NetFlorist, says he's never worked harder than he has during the last two months...

Level 3: Green light for takeaways and booze, but tobacco ban remains

The ban on cigarettes and related tobacco products will remain in place, but alcohol will be permitted for sale on certain days of the week...

By Lauren Hartzenberg 28 May 2020

#OrchidsandOnions: Forever blowing bubbles

Slowly, perhaps, but the marketing and advertising world is starting to heal. And, every now and then, a non-Covid-19 ad pops up which relieves the cliched tedium of promotion spots trading on the virus crisis...

By Brendan Seery 27 May 2020

Covid-19 a shot in the arm for e-commerce

Online retail may account for under 2% of total retail sales in South Africa, but the Covid-19 pandemic is encouraging consumers to switch to digital shopping and payment alternatives...

By Lauren Hartzenberg 25 May 2020

3 factors impacting online shopping in SA, and how to address them during lockdown

SA might never be able to 'go back to normal', especially in terms of retail which currently contributes 15% of South Africa's GDP...

By Semona Pillay 22 May 2020

2020 2.0, the new normal and what's next for brands [Part 2]

"It feels like we started this year in January with huge excitement and goals. Kids went back to school, we got on with work and before we knew it, we kind of had to stop again and our path has completely altered. So, really, it's about what's next and how we reboot and get back into 2020, our 2020 2.0..." - Diana Springer, head of strategy at Black & White, an M&C Saatchi Company...

By Jessica Tennant 21 May 2020

Using beauty as a vehicle for economic inclusion

The Covid-19 lockdown has stalled South Africa's dynamic beauty services industry. Due to the high-touch nature of the job, it may be a while until beauty practitioners are able to safely resume trade...

By Lauren Hartzenberg 20 May 2020

Building a brand during times of crises

In today's highly challenging times, organisations across the board are searching for ways to streamline business operations, lower costs, and effectively do more with a lot less. Many companies are looking to cut cost in order to survive, and too often, marketing and brand awareness are the casualties...

By Jacqueline Boulos Mayer 20 May 2020

#OrchidsandOnions: All in this together...

Subaru WRX ad is simple and gets the 'flatten the curve' message across with clever execution...

By Brendan Seery 5 May 2020

Covid-19: Short-term pessimism, long-term optimism

This too shall pass. And once it has, we will need small-, micro- and medium-sized enterprises more than ever to boost our flailing economy, drive innovation and create jobs...

By Rowan Leibbrandt 4 May 2020

#LockdownLessons: Collaborate and communicate, says Apollo Brands' Gareth Kemp

As managing director of Apollo Brands, the official distributor of Under Armour in South Africa, Gareth Kemp is responsible for keeping the company's wheels turning...

By Lauren Hartzenberg 30 Apr 2020

SA's email lockdown open rates higher than Black Friday month

While South African business owners scramble to mitigate the devastating economic impact of coronavirus and an extended national lockdown, marketing teams have to adjust quickly to a radically altered business and communications landscape.

By JD Engelbrecht 16 Apr 2020

#OrchidsandOnions: The 'quest' for realism

You might as well be Nostradamus, Siener van Rensburg or the auntie who puts together the astrology column in the newspaper for all anyone can predict the future, AC (After Coronavirus)...

By Brendan Seery 14 Apr 2020

#OrchidsandOnions: Unity against Covid-19

There's nothing like a good crisis to bring out the best in brands ... and a number of our household name companies stepped up this week to throw their weight behind President Cyril Ramaphosa's plea for people to stay at home...

By Brendan Seery 31 Mar 2020

How brands should respond to declining sales

It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...

By Austin Efienamokwu 27 Mar 2020

Digital content is meaningless without unique experiences

In the effort to keep up with trends and consumption patterns of always-on consumers, brands and creatives are seemingly more focused on the next wave of digital innovation than on making emotional connections with consumers. Most especially during these trying times amidst the virus...

By Darren Johnston 23 Mar 2020

Covid-19: SA supermarkets appeal to shoppers to quit panic buying

Retailers have attempted to quell fears surrounding stock shortages as footage of panic buyers and empty supermarket shelves filter through social media...

By Lauren Hartzenberg 19 Mar 2020

Nando's latest ad campaign takes a cheap, sanitised shot at a rival

The restaurant chain has transformed a public service announcement into a shot at a close rival, and it's a pretty impressive piece of marketing....

By Andy Walker 19 Mar 2020

#BlockchainAfrica: "Bitcoin is the best system we've ever had for money" - Simon Dingle

"But it still lacks the user experience, appeal, social acceptance and, most importantly, narrative, that will propel it across the chasm into mainstream adoption..." - Blockchain Africa Conference speaker and fintech entrepreneur Simon Dingle on Bitcoin and its impact on industry...

By Jessica Tennant 11 Mar 2020

Under Armour reveals its vision for sportswear in 2020

Under Armour SA recently hosted a Tech Summit, showcasing its latest product technology and the collections at the forefront of its strategy in 2020...

By Lauren Hartzenberg 11 Mar 2020

The Galito's growth story - from Mpumalanga to Kenya and Kazakhstan

Working from a spicy flame-grilled chicken recipe he'd developed in his family's garage, Louis Germishuys opened the first Galito's fast food outlet in Nelspruit in 1996...

By Lauren Hartzenberg 4 Mar 2020

Felix Kessel has been appointed creative lead at WPP's agency for Distell, Team Liquid.

#Newsmaker: Felix Kessel, Team Liquid's new creative lead

Grey Africa recently appointed Felix Kessel as creative lead at WPP's agency for Distell, Team Liquid...

By Jessica Tennant 4 Mar 2020

Selling your fish in 2020: How to communicate and market your services in the new decade

There are numerous different marketing and communication channels and methods that entrepreneurs can use to promote their products and services, but which one works best?...

By Chanell Kemp 27 Feb 2020

#OrchidsandOnions: Gumtree gets it right - again

Latest ads take a jab at current generation's obsession with celebs, stuff and Fomo...

By Brendan Seery 25 Feb 2020

On its 100th birthday, Jungle Oats opens R208m mill in Cape Town

Jungle Oats celebrates its 100th birthday this year, and the iconic brand has just revealed a new mill in Cape Town and a refreshed communication strategy...

By Lauren Hartzenberg 25 Feb 2020

Newsmaker: Gareth McPherson to lead Virgin Active's new marketing strategy

With Virgin Active's turnaround well underway, the latest addition sees Gareth McPherson from Publicis Machine join the club as CMO...

By Jessica Tennant 21 Feb 2020

Lessons from the second last Blockbuster in the world

Dargaville, a small town on the banks of the Wairoa River in the North Island of New Zealand with a population of approximately 4,500 people, lost the second-last 'Blockbuster' movie store on Earth a few weeks ago. The last one is in the town of Bend, Oregon in the USA...

By Damon Stapleton 12 Feb 2020

#OrchidsandOnions: 'Are you kidding me?'

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