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Zando's coming of age
Zando's coming of age

Zando launched in 2012 as an online shoe retailer when e-commerce in SA was very much in its infancy. Fast-forward to 2019, the business has transformed into an ever-expanding fashion marketplace...

By Lauren Hartzenberg 15 Feb 2019

Screen grabs from the ad.
#OrchidsandOnions: SA boykie's Super Bowl ad shines

But Tops at Spar's 'Sip of the Nation' social media campaign, which played on the State of the Nation address on Thursday night, was stretching it too much...

By Brendan Seery 12 Feb 2019

The coming shopping centre ecosystem apocalypse
The coming shopping centre ecosystem apocalypse

The shopping centre ecosystem is facing an apocalypse. Why? Because shops are middlemen and the internet is killing middlemen...

By Alan Knott-Craig 11 Feb 2019

#BizTrends2019: Shop defines 6 trends shaping the future of retail
#BizTrends2019: Shop defines 6 trends shaping the future of retail

Technology and changing customer demographics have set a new stage for retail. Success today is defined by the ability to keep up, or get out in front of, trends that are driving consumer purchases...

By Leo Van De Polder 30 Jan 2019

#BizTrends2019: 2019, a definitive year in FMCG
#BizTrends2019: 2019, a definitive year in FMCG

IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...

By Marylee Townshend 29 Jan 2019

#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson 23 Jan 2019

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates.
#BizTrends2019: South African business, meet your future consumer

With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger...

By Nicola Cooper 22 Jan 2019

#BizTrends2019: Shopping the future, right now
#BizTrends2019: Shopping the future, right now

Technology is the single most important investment that retailers need to make, in order to ensure that their fashion stores stay relevant...

By Robyn Cooke 17 Jan 2019

Kim Winstanley, chief growth officer and partner at Worx Group.
#BizTrends2019: Going green has never been more golden

The year 2018 was packed with environmental buzzwords. Sustainable, eco-friendly, low-carbon footprint, and upcycle are just some of the words that we are used to hearing in conversations with our clients, and for good reason...

By Kim Winstanley 17 Jan 2019

Leo van de Polder on expanding the Shop network in South Africa
Leo van de Polder on expanding the Shop network in South Africa

With a presence in more than 20 countries, the Shop Association's purpose is to empower its members with ongoing education, networking opportunities and real-world insights...

By Lauren Hartzenberg 16 Jan 2019

Screen grab from the Orchid-worthy ad.
#OrchidsandOnions: Two Onions for Woolworths

And two Onions for the tacky Vodacom/Showmax ad - at least Toyota's latest TV ad for its Hilux team deserves a plump Orchid...

By Brendan Seery 15 Jan 2019

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 14 Jan 2019

#BizTrends2019: Technology and other packaging disruptors in 2019
#BizTrends2019: Technology and other packaging disruptors in 2019

Packaging design in South Africa in 2019 will be shaped (at an alarming rate) by changes in technology and the way products are viewed and selected...

By Gail Macleod 14 Jan 2019

Screengrab from .
Woolworths, Ubuntu Baba saga contains digital lessons for brands of all sizes

South African social media has been in an uproar following allegations that Woolworths had stolen the design of a baby carrier made by a local entrepreneur. This a typical David vs Goliath story. While that may be true, the saga contains digital lessons for brands of all sizes...

By Vumani Ncube 10 Jan 2019

#BizTrends2019: 5 trends stirring the liquor business
#BizTrends2019: 5 trends stirring the liquor business

There has been a seismic shift in consumer behaviour over the past few decades, and we're seeing it in the world of drinks too...

By Rowan Leibbrandt 9 Jan 2019

#BizTrends2019: From mobile e-commerce to AI - the top 5 trends driving SA consumers in 2019
#BizTrends2019: From mobile e-commerce to AI - the top 5 trends driving SA consumers in 2019

In all our years of watching and researching consumer trends, this is the first time that the evidence we are gathering points to an overwhelming digital influence...

By Gareth Pearson 7 Jan 2019

Screengrab from Food Lover's new .
Food Lover's Market celebrates the festive season with new campaign and a cookbook

Food Lover's Market recently launched its new festive food range together with a new campaign and cookbook in time for the festive season...

By Juanita Pienaar 19 Dec 2018

#NewCampaign: #EatingIsBelieving (what the customers say)
#NewCampaign: #EatingIsBelieving (what the customers say)

With the launch of its combos, RocoMamas took real-life testimonial tweets about the new offering and applied them to billboard sites across the country, including the Twitter handles of their customers...

By Jessica Tennant 19 Dec 2018

#NewCampaign: You have got to be Mal
#NewCampaign: You have got to be Mal

Mike Schalit, co-founder of Net#work BBDO, has introduced a new 'Wear it Forward' range of t-shirts and caps with Marlboro Originals through the agency's non-profit Mal Foundation...

By Jessica Tennant 12 Dec 2018

#StartupStory: Double Apex Media
#StartupStory: Double Apex Media

Sudhir "Banzai" Matai, founder and managing editor of Double Apex Media, previous associate editor at Car Magazine, tells us how his online store for motoring-themed T-shirts turned into an automotive media portal...

By Jessica Tennant 29 Nov 2018

#NewCampaign: The sound of Russell Hobbs
#NewCampaign: The sound of Russell Hobbs

Household appliances manufacturer Russell Hobbs recently launched its latest TV commercial, 'All Day Every Day', featuring a soundtrack composed from the sounds of its products...

By Jessica Tennant 28 Nov 2018

#OrchidsandOnions: Schweppes has been refreshingly honest
#OrchidsandOnions: Schweppes has been refreshingly honest

Data that disappears or expires is not just rude, Vodacom, it is also theft. So you get an Onion. And, no, it does not expire...

By Brendan Seery 20 Nov 2018

SA retailers reveal deals for Black Friday 2018
SA retailers reveal deals for Black Friday 2018

Retailers and shoppers are gearing up for the biggest sale day on the retail calendar, Black Friday, taking place on 23 November this year...

By Lauren Hartzenberg 19 Nov 2018

Safeguard your customer relationships this Black Friday
Safeguard your customer relationships this Black Friday

Black Friday is here to stay: as part of a retail festival that entices consumers in their millions to part with their cash, it's another way of increasing revenue just before the festive season officially kicks in...

By Wynand Smit 13 Nov 2018

#ShopperInsights2019: Moving to frictionless commerce
#ShopperInsights2019: Moving to frictionless commerce

Online retail is part of the much bigger picture of frictionless commerce where online is moving offline and offline to online. Driving this is time and convenience...

By Danette Breitenbach 12 Nov 2018

#ShopperInsights2019: Innovation drives brand success at shelf
#ShopperInsights2019: Innovation drives brand success at shelf

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

By Danette Breitenbach 9 Nov 2018

#ShopperInsights2019: I love you, but...
#ShopperInsights2019: I love you, but...

Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping...

By Danette Breitenbach 8 Nov 2018

#GoogleRetail: No room for silos in omnichannel retail
#GoogleRetail: No room for silos in omnichannel retail

We're in living in an omnichannel world. We use a number of different paths to get to the products, info and services that we want. Search has become intuitive...

By Lauren Hartzenberg 6 Nov 2018

#FoodNextAfrica: How to ensure sustainable growth of plant-based foods
#FoodNextAfrica: How to ensure sustainable growth of plant-based foods

With the population expected to exceed 9 billion by 2050, the search has intensified for alternative protein sources to not only feed us all, but to do so sustainably by minimising the environmental impact...

By Lauren Hartzenberg 1 Nov 2018

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