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The rise of e-gaming

E-gaming has been a massive sports and leisure pastime around the world, even creating instant millionaires and businesses in the process. All this has been driven by easy access to the internet. Tournaments around the world are commanding around 172,000 fans that attend these online events and around 60 million people watching a tournament via online streaming services.
© Sean Do via

Bringing it locally, South Africa is no different. With fibre and internet access becoming more and more accessible in the country, we have started to tap into gaming communities around the world. It has become a way of life for many South African gamers who are earning a living from e-gaming. Brands and businesses are noticing this trend, leading to increased investment into this platform. For example, brands like East Coast Radio and Jacaranda FM have partnered with e-gaming platform Mega8.

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By Gabbi Brondani 8 Jan 2018

The increased affordability of smartphones can be seen as another of the reasons that e-gaming has taken off so quickly in South Africa. Telecommunication companies like MTN have tapped into the gaming culture and see it as an important part of their digital service offerings. The cellular provider has developed a platform called MTN Gamer+, which provides smartphone gamers with a world full of games to explore for a small subscription fee.

Worth billions of rands

SuperSport even has a dedicated channel to e-gaming. This allows electronic sports to be accessible all over the country to drive interest in this growing culture. The channel is called Ginx e-sport on channel 240 on DStv bouquet. It showcases the latest tournaments, game reviews and upcoming gaming trends. Between January and February 2019, it had a viewership of 2,174,000 viewers. The consumer profile is 76% black, 63% male, 52% age 15-34 and fall into the upper class (SEM 9-10) of the population.

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By Barry Louzada 8 Jan 2018

There are a number of current gaming tournaments and expos such as Rage, Icon, Geek Fest and Rush that take place around South Africa which introduce e-gaming to all gaming lovers. Sports teams like Orlando Pirates have also started a team competing in e-gaming tournaments locally and abroad in Fifa tournament, reiterating the growing popularity of this pastime.

These are macro-communities worth billions of rands that can no longer be ignored.

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