One Show Awards
#OneShow2019: Joaquin Cubria's pick of the day
It takes a lot to wow him, but FCB New York does it effortlessly with "The Whopper Detour", an impressive effort that drove thousands to people to the BK app and then drove them to the doorsteps of their nearest McDonald's locations before steering them back to Burger King.
How people were participating with the idea… I wish I had done that."The Whopper Detour" is his One Show pick of the day.
You can view this and other Art Directors’ Club and One Show entries by browsing this year’s entries and don’t miss the 98th Annual ADC Awards in May 2019 and the One Show Creative Week Festival from 6-10 May 2019 in New York City – visit our One Show special section for all the latest updates.