This month's Marketing Mastermind is Blue Robot, a company that delivers social messaging and interactive brand experiences for brands across the globe. Kyle Oosthuizen, COO, discusses what being a Facebook Marketing Partner means, and the benefits it carries for the business and its clients...
Facebook
This month's Marketing Mastermind is Blue Robot, a company that delivers social messaging and interactive brand experiences for brands across the globe. Kyle Oosthuizen, COO, discusses what being a Facebook Marketing Partner means, and the benefits it carries for the business and its clients...
Facebook
Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering...
Winning brands convince consumers in the new normal...
StarTimes will distribute MUTV to subscribers in over 30 countries across sub-Saharan African, representing the biggest agreement of its kind by Manchester United in the region...
Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of Clockwork Media, founded in 2010 in South Africa...
GLOBAL
Amazon announced Jeff Bezos is stepping down as CEO almost 27 years after he founded the company to sell books to customers over dial-up modems...
Venkatesh Shankar 4 Feb 2021
GLOBAL
Sarah Jessica Parker and Taraji P Henson announced the nominations for the 2021 Golden Globes - as selected by the Hollywood Foreign Press Association...
GLOBAL
Jeff Bezos is stepping down from his role as Amazon CEO, and will transition to the role of executive chair in the third quarter...
GLOBAL
The top trends that Euromonitor believes will define consumer behaviour and influence business strategies in the year ahead...
GLOBAL
Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...
GLOBAL
Salesforce data shows global online spend of $270bn...
GLOBAL
The World Communication Forum Association (WCFA) has elected six new members to expand its global executive board to ten members from around the world...
GLOBAL
D&AD announces the first of its New Blood Shots briefs, a series of quick-fire New Blood briefs designed to give emerging creatives a faster way to develop their portfolio, impress employers and land a paid commission or role while job opportunities are difficult to access...
GLOBAL
Type Directors Club has launched its global TDC67 Communications Design and 24TDC Typeface Design awards competitions and announces diverse juries from 10 countries...
GLOBAL
Wan-Ifra has announced the 2020 winners of its World Digital Media Awards...
GLOBAL
Digital sales are expected to hit all-time highs and lead to strained shipping capacity as retailers grapple with the impact of the Covid-19 pandemic...
GLOBAL
Effie Worldwide is launching a series of virtual workshops, offering professional marketers training rooted in Effie's framework of marketing effectiveness...
GLOBAL
A significant number of Chinese tourists spend large sums on luxury items, such as designer clothes and accessories, when they travel overseas...
Xiaoqing Chen and Carol Zhang 1 Oct 2020
GLOBAL
The One Club has announced the 83 global finalists hailing from 19 countries for the Young Guns 18 competition, celebrating international creative professionals age 30 or younger...
GLOBAL
D&AD has announced its 2020 winners for the Future Impact category, which supports and accelerates ideas with the potential to create positive change...
GLOBAL
Converse is expanding its All Stars youth mentorship programme by opening it to the public for the first time, with the aim to incorporate a more grassroots approach to supporting youth action...
GLOBAL
The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...
GLOBAL
With her experience in the aesthetic business in the last eight years Fara Naomi Macias has been able to deliver tremendous results by launching the GCA brand in Mexico in 2014 with distributor Grupo Venta Internacional. Here, Macias shares with us more about her career journey and what it took to get to where she is today...
Juanita Pienaar 16 Sep 2020
GLOBAL
With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...
GLOBAL
Kathleen Hall, chief brand officer at Microsoft, has been announced as the winner of The One Show 2020 CMO Pencil...
GLOBAL
D&AD has announced plans for a virtual ceremony on 10 September that will celebrate the 2020 D&AD Pencil winners...
GLOBAL
A jury of leading brand marketers will review the 18 highest-scoring entries in this year's One Show and select the one that had the greatest positive impact on a brand and its bottom line...
GLOBAL
A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...
GLOBAL
The 13 strong client- and agency-side senior industry executives, will award the best case studies showcasing how collaborations with third parties that have helped meet business goals...
GLOBAL
New York Festivals' Bowery Awards, a new competition celebrating independent creatives in the commercial landscape, has announced its 2020 executive jury...
GLOBAL
So you finally hit the shops and cafes after weeks of lockdown. After disinfecting your hands, following the arrows around the shop or to your table, taking care to avoid others where possible...
Jessica Vredenburg and Megan Phillips 24 Jul 2020
GLOBAL
Warc has announced the jury panel for the Warc Media Awards 2020: Effective Use of Tech category...
GLOBAL
The One Club has launched the One School, a free 16-week portfolio programme for young Black creatives...
GLOBAL
D&AD has announced the programme for the 2020 New Blood Academy, a creative bootcamp for New Blood-awarded emerging creatives hosted in partnership with WPP...
