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Elevated sensorial experiences drive shoppers back to stores
Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

23 hours ago

GLOBAL

Screenshot, @world_record_egg via Instagram.
This record-breaking egg has more than 24m likes on Instagram

Just when you thought you've heard it all, a picture of an egg now holds the record for the most liked picture on Instagram...

By Andy Walker 1 day ago

GLOBAL

Freelance reporter Asad Hashim. © .
Pakistan reporter wins AFP Kate Webb Prize

Freelance journalist, Asad Hashim has won the 2018 Agence France-Presse Kate Webb Prize for his coverage of the plight of ethnic Pashtuns and blasphemy issues in his native Pakistan...

1 day ago

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Why are magazines Glamourising suicide?

NEWSWATCH: The quick-fire spread of social media means infamy is almost guaranteed if you step a foot wrong, even if the incident took place years ago. Such is the case for Glamour España, which included a pink gas stove in a market guide fashion spread inspired by Sylvia Plath...

11 Jan 2019

GLOBAL

Mastercard drops name from logo to become symbol brand
Mastercard drops name from logo to become symbol brand

Mastercard has announced that it will be dropping its name from its iconic logo in select contexts...

9 Jan 2019

GLOBAL

Publishers continue to hone their strategies around native advertising
Publishers continue to hone their strategies around native advertising

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published Native Advertising Trends in News Media, the annual study conducted by Wan-Ifra and the Native Advertising Institute...

11 Dec 2018

GLOBAL

Unilever CMO Keith Weed © .
Unilever CMO Keith Weed to retire in 2019

NEWSWATCH: Unilever CMO Keith Weed will retire from the role next year, after 35 years at the company...

6 Dec 2018

GLOBAL

Mel Edwards, global CEO of Wunderman and Tamara Ingram, CEO of J. Walter Thompson. © .
#NewBiz: Wunderman and J. Walter Thompson form Wunderman Thompson

WPP has announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients...

27 Nov 2018

GLOBAL

Next Creative Leaders for 2018. Images supplied.
2018 Next Creative Leaders announced

The One Club for Creativity and The 3% Movement announced the 10 winners of their joint Next Creative Leaders global awards program for 2018 at this year's 3% Conference in Chicago...

21 Nov 2018

GLOBAL

Three special awards presented to Young Guns 16 winners
Three special awards presented to Young Guns 16 winners

In addition to celebrating the full class of 30 winners at the Young Guns 16 awards ceremony in New York, The One Club for Creativity presented additional special recognition to three women honourees, all creatives age 30 and under...

16 Nov 2018

GLOBAL

2018 Epica Awards: Results announced
2018 Epica Awards: Results announced

2018 Epica Awards Grand Prix winners from the United States, Italy, Ireland, Germany and Japan have all been announced...

16 Nov 2018

GLOBAL

Image supplied.
Epica Awards Creative Circle debates: "Will responsibility kill creativity?"

Clients, agencies and journalists will be asking, "Will responsibility kill creativity?" at the Epica Awards Creative Circle that will be taking place in Amsterdam on 15 November at the KIT Royal Tropical Institute...

12 Nov 2018

GLOBAL

Global Ad Trends report focussing on OTT compiled by Warc
Global Ad Trends report focussing on OTT compiled by Warc

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023...

25 Oct 2018

GLOBAL

Dana Cullinan and Tom Cullinan. Image credit: .
Three South African judges in Midas Awards 2018 executive jury

The Midas Awards has announced the 2018 executive jury that includes three South Africans...

16 Oct 2018

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Image supplied.
McCann Johannesburg amongst finalists announced for 2018 Global Awards

New York Festivals 2018 Global Awards, honouring the world's best wellness and healthcare advertising, announced its 2018 finalists, featuring South Africa's McCann Johannesburg...

16 Oct 2018

GLOBAL

Image supplied by D&AD.
Briefs launched for D&AD's New Blood Awards 2019

D&AD has released the briefs for New Blood Awards 2019 and has also launched Make and Break, a WPP-sponsored podcast series which aims to bring insight from the New Blood Academy to the wider world...

12 Oct 2018

GLOBAL

LIA shortlists for Ambient, Design, Medical
LIA shortlists for Ambient, Design, Medical

London International Awards (LIA) has announced the shortlists for Ambient, Print, Poster, Billboard and Verbal Identity. In addition to this, LIA has also revealed the shortlists for Design and Package Design and for the Medical competition...

10 Oct 2018

GLOBAL

Screengrab from Apple "Welcome Home" ad.
2018 Grand Clios revealed

The 2018 Clio Awards revealed its Grand Clio winners on Wednesday, 3 October...

9 Oct 2018

GLOBAL

#FairnessFirst: SA's Standard Bank commits to global #HeForShe movement
#FairnessFirst: SA's Standard Bank commits to global #HeForShe movement

Standard Bank has firmed up South Africa's commitment to UN Women's #HeForShe movement. Here's why it's so impactful, especially in Africa, and how you can go beyond clicktivism and get involved, too...

By Leigh Andrews 8 Oct 2018

GLOBAL

image © .
The rise of the internet class

Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet, he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me...

By Damon Stapleton 26 Sep 2018

GLOBAL

From 'Denmark vs. Trump' campaign for Danish political party Socialistisk Folkeparti by UncleGrey. Image supplied.
Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...

20 Sep 2018

GLOBAL

#BehindtheSelfie with... Damon Stapleton
#BehindtheSelfie with... Damon Stapleton

This week, we got behind the selfie with SA export Damon Stapleton, now chief creative officer at DDB New Zealand...

By Leigh Andrews 19 Sep 2018

GLOBAL

Winners announced for Wan-Ifra Print Innovation Awards 2018
Winners announced for Wan-Ifra Print Innovation Awards 2018

Wan-Ifra has announced the winners of its first Print Innovation Awards. The prize for innovations of newspapers and magazines will be presented on the first exhibition day of the Ifra World Publishing Expo on 9 October 2018, in Berlin...

18 Sep 2018

GLOBAL

A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 18 Sep 2018

GLOBAL

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism
#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 17 Sep 2018

GLOBAL

D&AD Impact Awards 2018 reveals shortlisted work
D&AD Impact Awards 2018 reveals shortlisted work

D&AD Impact has unveiled the list of 116 pieces of work that have been shortlisted at the third annual D&AD Impact Awards...

12 Sep 2018

GLOBAL

2Sales CEO, Helmut Rieder. © .
#NewBiz: 2Sales acquired by Wunderman

WPP's wholly-owned global digital agency, Wunderman, has acquired 2Sales International SA, an e-commerce consulting agency...

6 Sep 2018

GLOBAL

Serviceplan France’s joint chief creative officer Fabien Teichner.
Fabien Teichner selected for One Club's 'Next Creative Leaders' jury

Fabien Teichner, joint chief creative officer of Serviceplan France, will take part in the jury of The One Club and 3% Movement's new initiative: 'Next Creative Leaders'...

29 Aug 2018

GLOBAL

Image credit: .
Ad Stars 2018 winners announced

Ad Stars has unveiled this year's winners, which were chosen from 20,342 entries from 57 countries at a gala awards ceremony on Saturday, 25 August in Busan, Korea...

27 Aug 2018

GLOBAL

What do you want creativity to do?
What do you want creativity to do?

"What can creativity do?" Last week, I was asked this simple question. I have been asked this four-word puzzle a few times in my career. It is a strange question...

By Damon Stapleton 22 Aug 2018

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