Marketing & Media News Global

Launch of a study that provides insights on trends and knowledge of the African media sector and how it affects investment, governance, local business and economies...

When it comes to hiring an event planner for your corporate event, one takes it for granted that certain things are included in their mix of talents on offer, because 'they are the experts' and it's why you've hired them...

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

Marketers can learn a lot from Facebook's social failure when it comes to retaining an audience...

The Loeries and YouTube recently introduced the YouTube Advertising category within Digital Communication...

Entries open for the Cotonou International Women's Film Festival in Benin...

We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context?

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...

LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing...

The Zimbabwean government is about to launch 24 television channels, where licences will be open to everyone to apply for...

The group Sense & Med & com has just launched Chacha TV in Algeria. Chacha TV is the first streaming and video-on-demand platform based in the country...

The 57th D&AD Professional Awards Ceremony took place last night (23 May) in London, where six Black Pencils - the highest accolade in the creative industry - were awarded. We list the South African companies that were honoured on the night and walked away with a total of 15 Pencils...

Telecoming has closed an agreement with African company Maliyo Games, a mobile gaming company in Nigeria, to distribute its offer in the region...

Facebook celebrates one year of NG_Hub, its flagship hub space in the heart of Yaba, in partnership with CcHub...

IDG exclusively appoints Turn Left Media in Sub-Saharan Africa...

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Dudu Mkhwanazi, CEO of Project Isizwe, to find out what to expect from her talk on 'the connected city' and what this year's theme of the 'new now' means to her...

Low-cost internet provider Poa! Internet announces the completion of its wireless internet network in Nairobi and Kiambu counties in Kenya...

Nigeria launches new premium channels with custom content for viewers...