Platform gives brands direct route to Gen Z and millennials

Brands can now search, hire, and manage Snapchat creators on Collabstr, with over 25% of its one million plus creators ready to work (Image source: © 123rf 123rf)

Starting today, brands can identify, hire and manage Snapchat creators on Collabstr, an all-in-one marketplace and operating system trusted by 480,000 brands and one million creators. Over 25% of these creators on the platform are ready to work on Snap campaigns.

Although brands still think that it will take them years to reach Gen Z as an audience segment, Snapchat already surpassed baby boomers in the US labour market in 2023, and together with millennials now accounts for 32% of consumer spending, up eight points since 2020

A broader audience

“Snapchat’s audience is broader than many marketers realise, with nearly one in four Snapchatters now 35 or older.

“Across generations, Snapchat is where people connect with the friends, family and creators they trust, giving brands a unique opportunity to become part of those relationships,” says Juliet Merson, head of creator business partnerships, Snap Inc.

Africa's first dedicated creator intercontinental network launches in Kenya

7 Aug 2026

How it works

Snapchat metrics differ from other platforms, showing views, average view time, returning viewer rate, and CPM, and giving brands the clarity needed to make ROI-driven choices.

Collabstr is pulling Snapchat's native analytics into the platform, while everything else stays the same as with any other platform.

Creators publish fixed rates, so brands see the price before committing. Payment is held in escrow and released once deliverables are approved.

Creators are paid in their local currency, and invoicing and tax compliance are handled by Collabstr.

Brands and agencies can also bring creators they already work with into the same dashboard at no cost to the creator, so adding Snapchat does not mean rebuilding a roster or running a second workflow.

The platform is free to browse and free to join, and brands pay the creator's listed rate plus a platform fee.

"Our goal has always been that a brand can find the right creator on Collabstr across every platform, audience, and niche,” says Kyle Dulay, co-founder of Collabstr.

“Snapchat closes the gap for anyone selling to Gen Z and millennials. Those brands now get the same experience as everyone else: same search, same published rates, same protection on the payment, explains Dulay.

Collabstr is an all-in-one marketplace and operating system for influencer marketing that helps 480,000 brands find, hire, and manage end-to-end collaborations with a portfolio of one million creators across Instagram, TikTok, YouTube, UGC, Snapchat, and more.

Brands ranging from SMBs to Enterprise use Collabstr to run creator programmes at scale across 180+ countries.

#TikTok360Event | South African creators could win big as TikTok One rolls out

Evan-Lee Courie  29 Sep 2026