The Brave Group is an assembly of specialist marketing and communication companies that work independently or as a group to guide clients towards more interesting, braver solutions to business challenges.
Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership posts, for fear of having a negative impact on consumer perception...
Wayne Flemming and Zubeida Goolam 1 day ago
Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...
Leigh Andrews 1 day ago
Prospective candidates looking for employment in the public service will now be vetted on their use of social media and the internet...
15 Feb 2019
Social media represents one of the most significant developments in human communication and has undoubtedly changed the way we interact and share information...
14 Feb 2019
An international study gives insight into how influencers celebrate Valentine's Day, their shopping habits and who they look to for inspiration...
14 Feb 2019
There's been a recent increase globally in outbreaks of vaccine-preventable diseases....
Marina Joubert & Francois van Schalkwyk 14 Feb 2019
The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...
Mike Sharman 13 Feb 2019
How times have changed. Social media marketing has evolved from being a bit of fun on the side to an absolute must-have for all businesses that want to remain relevant. Social media isn't just fun and games, though: it gives you access to personal information like never before. The big question is how the rules of PoPI apply when using social media for marketing and client service platforms...
linda graham 11 Feb 2019
The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...
Marc Kornberger 8 Feb 2019
Facebook to open its first content review centre in Sub-Saharan Africa in a number of African languages...
8 Feb 2019
Ackermans' latest Valentine's Day campaign, 'I Am Me' (#IAmMe) was conceptualised and produced in partnership with the retailer's lead creative agency 99c and is calling on South African women to celebrate their true selves and each other...
7 Feb 2019
|Cape Town||Techsys Digital|
|Johannesburg||Black Snow Group|
|Cape Town||Lets Go Media|
|Cape Town||Recruit Digital|
|Port Elizabeth||Full Stop Communications|