Brandwatch appoints YOUKNOW as African channel partner

After four years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch...

Issued by YOUKNOW Digital 26 minutes ago

The new Advertising Regulatory Board governance regarding influencers

Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership posts, for fear of having a negative impact on consumer perception...

By Wayne Flemming and Zubeida Goolam 3 days ago

#FairnessFirst: Welcome the most diverse emoji set yet

Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...

By Leigh Andrews 3 days ago

Public Service to check social media usage when recruiting

Prospective candidates looking for employment in the public service will now be vetted on their use of social media and the internet...

15 Feb 2019

Boost your sales in a bear market

Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

By Charlie Stewart 15 Feb 2019

Why employees need to mind their Ps and Qs on social media

Social media represents one of the most significant developments in human communication and has undoubtedly changed the way we interact and share information...

14 Feb 2019

Survey says 12% of influencers buy their pets gifts on Valentine's Day

An international study gives insight into how influencers celebrate Valentine's Day, their shopping habits and who they look to for inspiration...

14 Feb 2019

Why anti-vaccine beliefs and ideas spread so fast on the internet

There's been a recent increase globally in outbreaks of vaccine-preventable diseases....

By Marina Joubert & Francois van Schalkwyk 14 Feb 2019

Forget macro, micro or nano, 2019 is the year of 'internal-influence'

The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...

By Mike Sharman 13 Feb 2019

Reducing fake news during elections in Africa

Facebook shares eight ways that it is preparing for elections across Africa, working to reduce the spread of misinformation, protect election integrity and support civic engagement across the continent...

By Akua Gyekye 13 Feb 2019

How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

PoPI and social media

How times have changed. Social media marketing has evolved from being a bit of fun on the side to an absolute must-have for all businesses that want to remain relevant. Social media isn't just fun and games, though: it gives you access to personal information like never before. The big question is how the rules of PoPI apply when using social media for marketing and client service platforms...

By linda graham 11 Feb 2019

3 reasons why influencer marketing sucks right now

The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...

By Marc Kornberger 8 Feb 2019

Multi-lingual content review centre launched by Facebook in Kenya

Facebook to open its first content review centre in Sub-Saharan Africa in a number of African languages...

8 Feb 2019

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