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#AppleEvent: Social media is asking for an iPhone 12 [social media analysis]

While anticipation was high for the announcement of the iPhone 12, online users were in for quite a digital treat at this year's #AppleEvent...

Issued by Meltwater 2 days ago

5 ways your business can reach more people with hashtags

Hashtags play a crucial part of social media marketing and a great way of promoting your brand organically when used correctly. Zubeida Goolam, co-founder and creative partner at Brandtruth//DGLT details the significant role of hashtags and how businesses can reach more people by utilising them effectively...

By Zubeida Goolam 23 Sep 2020

We are still a nation at war with ourselves, even if we don't like to admit it

Ian Fuhr, founder of The Hatch Institute writes that as a nation (and as businesses) we still skirt around the issues of systemic racism, and the result is internal business issues that spill out into communities through poorly conceived advertising, job descriptions, messaging and even customer service...

By Ian Fuhr 22 Sep 2020

What can marketers learn from the phenomenon that is "Jerusalema"?

Siya Metane, founder and CEO, SlikourOnLife, talks about how the song "Jerusarema" by Master KG has taken the world by storm unexpectedly and what marketers can learn for this whole phenomenon...

By Siya Metane 22 Sep 2020

The rise of cancel culture

Tyrone Van Heerden, head of strategy at Iris, looks into the continuous trend of the cancel culture, the impact that it has on brands and how communications professionals can try and reduce the risk...

By Tyrone Van Heerden 17 Sep 2020

Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumers

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

By Roman Magis 16 Sep 2020

Challenger Type - The Missionary

In an environment that indexes high on unemployment, poor education, gangsterism and drug abuse, hope can be hard to come by. For many, that's the reality of living in the Cape Flats in South Africa's Western Cape...

Issued by eatbigfish 16 Sep 2020

R Squared formally partners with syndicated agencies

R Squared announces a formal partnership with industry leaders such as iProspect and Posterscope of the international Dentsu Aegis Network...

Issued by R-Squared SA 15 Sep 2020

The power of PR: 5 ways businesses can create stability through communication

Adam Hunter, head of Hook, Line & Sinker Communications comments on the value of integrated marketing and PR during economic upheaval...

By Adam Hunter 14 Sep 2020

Official announcement: MojoReporter launches exciting new features

A new era: Today we are announcing our exciting rollout of the new, improved MojoReporter - which will change the way mobile content is captured, stored and published...

Issued by Publisher’s Toolbox 14 Sep 2020

How 'Jerusalema' has got the world dancing

'Jerusalema' by South African DJ and record producer, Master KG, featuring Nomcebo Zikode, has taken the world by storm as people around the world have now even created a dance challenge with the song...

Issued by Meltwater 14 Sep 2020

Former Cosmopolitan SA editors launch Mood creative agency

Following the closure of Cosmopolitan South Africa, former editor-in-chief Holly Meadows and fashion director, Cleopatra Marcopoulos today announced the launch of Mood creative agency...

14 Sep 2020

Social media as a marketing tool to navigate through the Covid-19 crisis

Sabrina Andreucci, strategic director at Social Media 101 writes that the Covid crisis has created an ideal opportunity for brands to engage with their consumers through social media...

By Sabrina Andreucci 14 Sep 2020

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