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Boost your sales in a bear market
Boost your sales in a bear market

Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

By Charlie Stewart 2 days ago

Forget macro, micro or nano, 2019 is the year of 'internal-influence'
Forget macro, micro or nano, 2019 is the year of 'internal-influence'

The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...

By Mike Sharman 13 Feb 2019

PoPI and social media
PoPI and social media

How times have changed. Social media marketing has evolved from being a bit of fun on the side to an absolute must-have for all businesses that want to remain relevant. Social media isn't just fun and games, though: it gives you access to personal information like never before. The big question is how the rules of PoPI apply when using social media for marketing and client service platforms...

By linda graham 11 Feb 2019

3 reasons why influencer marketing sucks right now
3 reasons why influencer marketing sucks right now

The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...

By Marc Kornberger 8 Feb 2019

7 ways for political parties to win on social media before SA's national government elections
7 ways for political parties to win on social media before SA's national government elections

Election time is the perfect opportunity for political parties, and their leaders, to create a digital and social media strategy that resonates with their constituencies and keeps people engaged...

By Mongezi Mtati 5 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness
Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant 1 Feb 2019

Rethinking the relevance of big data
Rethinking the relevance of big data

With consumers manipulating the way they come across on social media as well as online channels, marketing campaigns using data to reach them can go awry and mess with your CX strategy...

By Wynand Smit 1 Feb 2019

Crisis communication: Key lessons from 2018
Crisis communication: Key lessons from 2018

As a PR professional, crisis communication is all about getting your client out of the storm with the least amount of damage, whether it's to the organisation or its reputation...

By Leago Monareng 31 Jan 2019

#BizTrends2019: Convergence, connections and trust
#BizTrends2019: Convergence, connections and trust

Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...

By Jessica Tennant 31 Jan 2019

Image © Nextvoyage on
Anybody want tickets to Fyre Festival?

There is an adage in advertising that says nothing kills a bad product faster than good advertising. Of course, that is assuming the product actually exists...

By Damon Stapleton 30 Jan 2019

Asking the right questions means that you answer the right question
Asking the right questions means that you answer the right question

I read an article the other day by Tim Williams, whose wisdom I quote at least three times a week, which suggested that agencies should "Stop Filling Orders and Start Solving Problems"...

By Gillian Rightford 29 Jan 2019

Screengrab from on Nomuzi Mabena's Twitter account.
Up close and personal - Are shock ads effective?

Shockvertising. How far is too far? Are shock ads effective in changing consumer behaviour or, is shocking people simply off-putting?...

By Zubeida Goolam 29 Jan 2019

Danilo Acquisto CEO of Special Effects Media SA.
#BizTrends2019: The value of micro-influencers in marketing campaigns

As we move into 2019, it's becoming clear that using micro-influencers is becoming very valuable - perhaps more than using macro-influencers who have a very large audience reach. Here's why...

By Danilo Acquisto 29 Jan 2019

Feature image: via Flickr ()
Cape Town's Bloubergstrand is South Africa's most Instagrammable place

After South Africa was crowned as the fifth most Instagrammable country in the world earlier this month by Big Seven Travel, a long list of places that put it on the map has now been published...

By Andy Walker 24 Jan 2019

Lisa MacLeod, head of digital, Tiso Blackstar Group.
#BizTrends2019: Alexa, what are your predictions for 2019?

Part of our job [as publishers] is to connect readers and advertisers successfully, in a brand safe environment and to the benefit of both - and while we've been a bit slow thus far, the door is now open. Watch this space...

By Lisa Macleod 23 Jan 2019

#VWDriveDry: Take home lessons
#VWDriveDry: Take home lessons

On Thursday, 10 January 2019, Twitter went into a frenzy over what appeared to be Nomuzi "Moozlie" Mabena in a car crash captured on InstaLive...

By Sheila Afari 22 Jan 2019

Kelly McGillivray, squad leader, theSQUAD Creative Event Management.
#BizTrends2019: 19 Event trends for 2019

Generally speaking event trends for 2019 are on two separate trajectories: mindfulness and technology. The most successful experiences will find ways to merge the two...

By Kelly McGillivray 21 Jan 2019

Chris Moerdyk
How to get masses of free publicity

With traditional mass media advertising so expensive these days some clever marketers are finding ways of vastly increasing their impact and reach...

By Chris Moerdyk, Issued by Chris Moerdyk 18 Jan 2019

WhatsApp's working on a fingerprint security feature for iOS, Android
WhatsApp's working on a fingerprint security feature for iOS, Android

A future version of WhatsApp may be secured, locked and unlocked by your fingerprint, according to data mined by WABetaInfo...

By Andy Walker 18 Jan 2019

Kalliebree Keynerd, head of social media at Joe Public Connect.
#BizTrends2019: From disappearing acts to dark social and digital wellness

Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...

By Kalliebree Keynerd 16 Jan 2019

Esports: Geemax on streaming for South Africa
Esports: Geemax on streaming for South Africa

George Smith AKA Geemax is a 28-year-old South African video game streamer hailing from Johannesburg. He is currently one of the most popular South African video game streamers around and is also a well-known shout caster...

By Iain Fenton 15 Jan 2019

Screenshot, @world_record_egg via Instagram.
This record-breaking egg has more than 24m likes on Instagram

Just when you thought you've heard it all, a picture of an egg now holds the record for the most liked picture on Instagram...

By Andy Walker 15 Jan 2019

Kirigo Kamore, content manager and global diversity champion at McCann Worldgroup.
#BizTrends2019: It's time to fully embrace the digifem consumer

If 2018 was the seismic and long-awaited quake of women's lib, then expect its aftershock this year, both off and online...

By Kirigo Kamore 14 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 14 Jan 2019

The story behind social media Stories
The story behind social media Stories

Stories enable social media users to share short, fun, and cool pictures and videos of them with their social media friends and followers, with the video disappearing automatically after 24 hours. This new trend bottom lines the importance of visual content on social media...

By Rilind Elezaj 11 Jan 2019

Feature image: screenshot, via Instagram
Demi-Leigh Nel-Peters tops US Google Search after Tebow engagement

On Thursday former NFL player Tim Tebow announced his engagement to South Africa's former Miss Universe Demi-Leigh Nel-Peters. Tebow broke the news on Instagram in a series of snaps that have since racked up more than 430,000 likes...

By Andy Walker 11 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy
#BizTrends2019: Social brands get even smarter with insightful strategy

Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...

By Mongezi Mtati 11 Jan 2019

Boni Mchunu, GM of East Coast Radio.
#BizTrends2019: Integrating digital with traditional media

As the new media landscape continues to expand, there is a growing need to find innovative ways of marrying the 'old' with the 'new'...

By Boni Mchunu 8 Jan 2019

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