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How I applied for a job that didn't exist
How I applied for a job that didn't exist

LinkedIn is one of the best things that has ever happened to professionals. But what do you do when your experience or your LinkedIn profile isn't that exciting? It means you may not be attractive to potential recruiters...

By Bogosi Motshegwa 11 hours ago

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Why LinkedIn is more important than ever in 2019

With more than 600 million members from 200 countries in 2019, LinkedIn is still the largest professional networking platform in the world...

By Zubeida Goolam 17 May 2019

#OrchidsandOnions: Reddy tells it like it is
#OrchidsandOnions: Reddy tells it like it is

And the DA's intrusive marketing campaign before the elections, using 'stolen' information, gets an Onion...

By Brendan Seery 14 May 2019

ABM and inbound marketing: A combined approach
ABM and inbound marketing: A combined approach

B2B marketing specialists leverage a variety of strategic programmes and tactical campaigns to enable an organisation to achieve its goals...

By Alon Fittinghoff 14 May 2019

Photo by Jon Flobrant on
Explaining the explainer video: how to write a good video script

Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos. They're either the best thing ever for your product, service or brand, helping you to unpack what you do quickly and compellingly. Or they're an expensive piece of website filler that few visitors watch, and almost no one views all the way to the end...

By Tiffany Markman 6 May 2019

#CNILux: Creating Noonoouri - high fashion's virtual darling
#CNILux: Creating Noonoouri - high fashion's virtual darling

Immaculately-dressed, globe-trotting and adorably doll-like, Noonoouri has made an enviable splash in the world of high fashion - but she only exists on the web...

By Lauren Hartzenberg 29 Apr 2019

When brands get social media engagement right
When brands get social media engagement right

Social media has become an increasingly valuable component for consideration with a lot of PR strategies over the years. It's exciting to see how various brands are using social media to convey their brand personality...

By Sheila Afari 26 Apr 2019

Love at first sight? Behavioural bias and The Bachelor
Love at first sight? Behavioural bias and The Bachelor

One eligible bachelor. 24 contestants vying for his heart. Underpinned by 7 behavioural biases. The popular US dating show, The Bachelor, has just celebrated its 17th year on-air, with South Africa becoming the latest country to debut this popular reality show...

By Leigh Crymble 24 Apr 2019

#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel
#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...

By Ruth Cooper 23 Apr 2019

4 best practices for making mobile video work for your brand
4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 15 Apr 2019

Image source: Getty/Gallo Images.
How online activism is shaping the way we do business

For companies that believe that the way they do business will remain unchanged by the power and influence of online activists should take heed from the lessons that some of South Africa's biggest brands have learnt over the past year...

By Lynn Erasmus 15 Apr 2019

Image source: Getty/Gallo Images.
Influencer marketing - the value of micro vs macro-influencer marketing tactics

Rirhandzu Shingwenyana from Sadmon lists ways in which nano, micro (mid-tiers) and macro influencer (mega influencers) are most effective and efficient when it comes to ROI...

By Rirhandzu Shingwenyana 11 Apr 2019

Image source: Getty/Gallo Images.
How far Black Twitter has come

Black Twitter in South Africa has become an autonomous space that has grown a life of its own...

By Rebone Masemola 11 Apr 2019

Image source: Gallo/Getty.
Social media: Promising arena for public debate

Government communicators need to realise that traditional communication is obsolete in this digital cultural age...

By Rirhandzu Shingwenyana 5 Apr 2019

Khumo Theko, trend spotter at Flux Trends.
Brands, pay attention to these new urban tribes

Khumo Theko, trend spotter at Flux Trends highlights and identifies new urban tribes that brands should be aware of when communicating to their consumers...

By Juanita Pienaar 3 Apr 2019

From the daring to the daft: 2019's April Fools jokes rated
From the daring to the daft: 2019's April Fools jokes rated

Lies. Dishonesty. Deceit. April Fools Day is one of the most vile 24 hours on the calendar for those innocents browsing the web looking for the latest, honest, news...

By Andy Walker 1 Apr 2019

PoPI, social media and influencers
PoPI, social media and influencers

What we all should know and how to make your business compliant...

By Johanna McDowell 1 Apr 2019

Screen grab of the ANC campaign.
#OrchidsandOnions: Clever marketing in some election campaigns

An 'awesome Onion' for DNA Brand Architects and one to Volvo for good measure, for allowing shotgun PR to happen...

By Brendan Seery 26 Mar 2019

What is really in the letter "A" that cannot be fixed anyway?
What is really in the letter "A" that cannot be fixed anyway?

Khangelani Dziba lists key brand building and sustenance lessons to be learned from Bonang Matheba's unveiling of the new House of Bonang MCC...

By Khangelani Dziba 26 Mar 2019

Building customer relationships in an age of disloyalty
Building customer relationships in an age of disloyalty

Is loyalty from customers still an expectation? Probably not... Wynand Smit from Inovo reckons it's more about building relationships, and that takes special insights to get right. That's something businesses have in common across the continent...

By Wynand Smit 25 Mar 2019

Anja Cavanagh from Focal Points.
Why machine learning is the most important media analysis trend for 2019

Anja Cavanagh from Focal Points elaborates on the importance of media analysis, the state of the industry and talks us through a few trends she predicts for 2019 and beyond...

By Juanita Pienaar 20 Mar 2019

Why every brand should focus on organic social media marketing
Why every brand should focus on organic social media marketing

Brian Mechem lists reasons why B2B brands should implement organic social media marketing...

By Brian Mechem 15 Mar 2019

Self-made or selfie-made?
Self-made or selfie-made?

At 21, Kylie Jenner is the youngest self-made billionaire ever...

By Raleen Bagg 12 Mar 2019

How to crack social media and digital marketing in a rigid business context
How to crack social media and digital marketing in a rigid business context

It's critical that social media managers understand the overall corporate strategy and the company's position so that this guard them when dealing with backlashes...

By Rirhandzu Shingwenyana 8 Mar 2019

Gen Z requires new thinking, fresh approach
Gen Z requires new thinking, fresh approach

Are financial services providers able to cater to the demands of the next generation?...

By Walter van der Merwe 7 Mar 2019

WhatsApp to get its own Facebook-made cryptocurrency, report suggests
WhatsApp to get its own Facebook-made cryptocurrency, report suggests

Facebook is working on a cryptocurrency for its chat service WhatsApp, a New York Times report suggests...

By Andy Walker 5 Mar 2019

#DesignIndaba2019: "#metoo means so much more" - Ellie Frymire
#DesignIndaba2019: "#metoo means so much more" - Ellie Frymire

On day 2 of Design Indaba 2019 communications designer, Ellie Frymire talked about her thesis, #MeToo - An exploration of tweets using cluster analysis...

By Jessica Tennant 28 Feb 2019

Influencer marketing in South Africa - By the numbers
Influencer marketing in South Africa - By the numbers

Influencer marketing has gone beyond a trendy marketing fad, with both proponents and detractors often making unsubstantiated claims and counter-claims. It is clearly necessary to sort the fact from fiction...

By Lara Utian-Preston 27 Feb 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Boost your sales in a bear market
Boost your sales in a bear market

Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

By Charlie Stewart 15 Feb 2019

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