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How many abandoned online accounts do you have?
How many abandoned online accounts do you have?

For some reason, our online accounts always seem to miss the proverbial 'spring' or 'New Year, new me' cleans ups...

By Riaan Badenhorst 14 Feb 2020

#StartupStory: Could Peers24 be our very own social media network?
#StartupStory: Could Peers24 be our very own social media network?

Developed in the backyard of South Africa, Peers24 is a social media network that focuses on value-driven content...

By Evan-Lee Courie 13 Feb 2020

#StartupStory: WhatsOnSale at the virtual mall?
#StartupStory: WhatsOnSale at the virtual mall?

Jalome Chirwa met Emmanuel Mareme and Milaan Mashele at a launch that sparked the idea of WhatsOnSale, a web and mobile platform aimed at the retail industry...

By Evan-Lee Courie 11 Feb 2020

Image source: Gallo/Getty Images.
Is the personal Twitter account dead? (And what will take its place?)

Like many of us in social media and advertising, I need Twitter to do my job. But Twitter is also a risk to my mental health, my offline relationships, my reputation - to everything really. Is being on Twitter worth it?...

By Sarah Britten 6 Feb 2020

Harnessing the business power of WhatsApp
Harnessing the business power of WhatsApp

Today, customers demand more than ever before from brands, including fast, personalised, reliable and free two-way communication...

By Shaun van Rooyen 5 Feb 2020

#OrchidsandOnions: 'Are you kidding me?'
#OrchidsandOnions: 'Are you kidding me?'

Positive: Admitting to and rectifying mistakes can promote a brand. Negative: An Onion for SA Tourism and its PR and communications general manager...

By Brendan Seery 4 Feb 2020

Influencers vs advertising: How has consumer mindset changed the way we buy?
Influencers vs advertising: How has consumer mindset changed the way we buy?

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend - but in an era when consumers value a more personal experience, is the power of the traditional paid ad coming to an end?...

By Amelia Neate 30 Jan 2020

Image source: Unicode Consortium.
2020 emoji will include pinched fingers, bubble tea and more gender-inclusivity

The Unicode Consortium on Wednesday revealed 62 new emoji coming to devices this year, including a smiley face with tears, nesting dolls and a non-gendered Santa Claus...

By Shereesa Moodley 30 Jan 2020

Image source: Gallo/Getty Images.
Prepare for 7 digital marketing megatrends in 2020

New tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. Ashleigh Wainstein, director of martech firm, Social Places, says seven key trends will define digital marketing in 2020...

By Ashleigh Wainstein 30 Jan 2020

Image source: Gallo/Getty Images.
2020 social trends you need to know

Let's face it. Social media marketing is in a constant state of change and advertising has become more and more challenging...

By Julia Rhodes 29 Jan 2020

How to win on social media in 2020
How to win on social media in 2020

Most businesses understand the impact that social media can have on their business and are keen to increase engagement, generate leads and increase brand awareness. But, are they winning?...

By Jacqueline Raw 29 Jan 2020

#BizTrends2020: 5 cultural shifts that are influencing marketing
#BizTrends2020: 5 cultural shifts that are influencing marketing

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture, but that comes along once in a unicorn-shadowed blue moon...

By Nkgabiseng Motau 29 Jan 2020

The two most important things to remember about influencer marketing
The two most important things to remember about influencer marketing

Using influencers to build your brand credibility is very different from using influencers to create awareness for a new product launch...

By Ryan McFadyen, Issued by HaveYouHeard 27 Jan 2020

Kirk Gainsford, chief creative officer at MullenLowe SA.
#BizTrends2020: #IamTrending, so now what?

I am suspicious of trends and you should be, too. I am less suspicious of how transient trends are than how comfortable following a trend will make you feel. If you are #ontrend, you must be OK. Right? But, when budgets are down and anxiety is up, when marketing teams are stretched and consumers even more stretched, you cannot afford to be following trends. Do you remember your mom asking you what you'd do if everyone else jumped into the fire? We all know the line, when everyone zigs...

By Kirk Gainsford 27 Jan 2020

#BizTrends2020: It's the year of the gamechangers
#BizTrends2020: It's the year of the gamechangers

The digital and social media marketing landscape is in constant flux due to software updates, changes to platforms and new ways of consuming content...

By Zubeida Goolam 16 Jan 2020

Masego Motsogi, managing director at Grid Worldwide.
#BizTrends2020: The year of storytelling

The truth about storytelling is that it will never go out of fashion. Perhaps the mediums through which it comes will continue to change, but the form itself... it is here to stay...

By Masego Motsogi 14 Jan 2020

Danilo Acquisto – CEO and co-founder of Special Effects Media South Africa - YouTube Specialists.
#BizTrends2020: Top digital video and influencer marketing trends to consider

South African internet penetration in 2020 will increase to 71.4% which is an increase of 7.6%. With more people having internet access and consuming content online, Danilo Acquisto lists some of the digital video and influencer marketing trends to consider...

By Danilo Acquisto 9 Jan 2020

Dion Chang, founder of Flux Trends.
#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

By Dion Chang 6 Jan 2020

#BizTrends2020: Trends for the near future
#BizTrends2020: Trends for the near future

In the knowledge economy, every glimpse of the probable future carries monetary value...

By Marian Salzman 6 Jan 2020

Image source: Gallo/Getty Images.
The great disruption

These are dangerous days for advertisers - at least those who have used television as the foundation of their communication strategy...

By Federico de Nardis 3 Jan 2020

Image source: Gallo/Getty Images.
Tuning FM to your Insta Tok Twit Face

There is a fair degree of truth for the radio business in the phrase, "If a child can't learn the way we teach, maybe we should teach the way they learn..."

By Candy Dempers 31 Dec 2019

Image source: Gallo/Getty Images.
5 laws of influence

We are all subject to influence - we're either being influenced, or we are influencing, there simply is no middle ground. Understanding influence and how to positively leverage it enables us to be better leaders and entrepreneurs...

By Jacqueline Raw 24 Dec 2019

New monetisation models for media are needed
New monetisation models for media are needed

Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...

By Louise Burgers 16 Dec 2019

All the speakers from left to right: Stephane Rogovsky, the CEO and founder of R Squared; Amanda Sevasti Alves, head of CX and digital at Publicis Machine; rapper turned businessman, Siya Metane from SlikourOnLife; Nicole Capper, MD and owner of Mango-OMC; well-known blogger; Aqeelah Harron-Ally from Fashion Breed and Hayden Manuel, sportstyle ZA marketing manager at Puma South Africa.
#IABInsightSeries: Digital influencer marketing in the spotlight

Influencer marketing is a young segment in digital marketing, yet it is one that is growing rapidly and is taking up a key role in marketing campaigns. Episode 12 of the IAB's Insight event series focused on this topic. We interviewed the panellists to get their views on the topic...

By Juanita Pienaar 6 Dec 2019

#EntrepreneurMonth: Food For Mzansi, saluting the unsung heroes of SA agriculture
#EntrepreneurMonth: Food For Mzansi, saluting the unsung heroes of SA agriculture

Launched as a digital platform in November 2018, Food for Mzansi is on a mission to change the narrative of South Africa's agriculture industry...

By Robin Fredericks 3 Dec 2019

Image source: Gallo/Getty Images.
Social media crisis management

With the silly season upon us, what plan do you and your community managers have in place for an inevitable crisis?...

By Gosi Legoale 3 Dec 2019

Neo Mashigo, chief creative officer of M&C Saatchi Abel, announced as the FM AdFocus industry leader 2019. Image credit: M&C Saatchi Abel.
#FMAdFocus2019: Creativity holds keys to exciting solutions for old problems

Creativity is a word that carries a magical, if not mystical, aura. Creatives are often seen as different people, in a different room, while the suited folk get on with the business of running companies and the country...

By Neo Mashigo 28 Nov 2019

Image via
#EntrepreneurMonth: Local website OverHere is redefining the way people travel

As South Africans plan for their December holidays, they can rely on new features in a completely free-to-use website developed by a Pretoria-based entrepreneur, Leon Schnell, founder of OverHere.co.za...

By Robin Fredericks 25 Nov 2019

#EntrepreneurMonth: Creating cyber-savvy kids with CyberSharp
#EntrepreneurMonth: Creating cyber-savvy kids with CyberSharp

Anyone under the age of 25 doesn't remember a life without the internet and cellphones. Whether in our homes or schools, they have become an integral part of our lives for communication, education and, of course, social interaction. But with all their benefits, also comes the unexpected or unseen threats - especially for our children...

By Shan Radcliffe 25 Nov 2019

Image source: Old Mutual .
South Africa 'cancels' Old Mutual after body arrives at offices for proof of death

South Africans want to "cancel" Old Mutual after a video showing a family dragging a body bag out of the company's offices in KwaZulu-Natal went viral on Tuesday evening...

By Shereesa Moodley 20 Nov 2019

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