AI predicted to futureproof the influencer industry
AI predicted to futureproof the influencer industry

We're now living in a world dominated by technology and digitisation. Whatever the business or industry may be, technology is sure to be at the heart of it...

By Amelia Neate 7 hours ago

#Newsmaker: Colett Naidu takes on new division at Wunderman Thompson SA
#Newsmaker: Colett Naidu takes on new division at Wunderman Thompson SA

Wunderman Thompson SA recently promoted Colett Naidu as division managing director to its executive team...

By Jessica Tennant 12 Feb 2021

What you should know about marketing in 2021
What you should know about marketing in 2021

There is no need to say that things have dramatically changed over the past nine or so months. The colossal disruption brought by the Covid-19 pandemic is evident in almost all aspects of our personal and business environments...

By Rirhandzu Shingwenyana 2 Feb 2021

#BizTrends2021: How do brands get noticed amidst the online clutter?
#BizTrends2021: How do brands get noticed amidst the online clutter?

No prediction piece would be complete without first acknowledging that Covid-19 has changed our world forever. Remote working across industries and an exponential uptake of e-commerce and digital marketing has changed the face of brands...

By Tracy Jones 13 Jan 2021

#BizTrends2021: The impact of the media evolution on PR and communication
#BizTrends2021: The impact of the media evolution on PR and communication

Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year...

By Francois van Dyk 6 Jan 2021

#Newsmaker: Gugulethu Mhlungu, Careers Magazine's new editor
#Newsmaker: Gugulethu Mhlungu, Careers Magazine's new editor

Gugulethu Mhlungu, popularly known as Gugs, was recently appointed editor of Careers Magazine...

By Jessica Tennant 1 Jan 2021

Popularity vs. Personalisation: Which is a better influencer marketing tactic?
Popularity vs. Personalisation: Which is a better influencer marketing tactic?

With influencer marketing continuing to grow at a rapid rate, digital marketeers are needing to justify their expense. Amelia Neate, senior manager at Influencer Matchmaker explains why brands should be considering personalisation over popularity as a better metric to help reach your goals...

By Amelia Neate 7 Dec 2020

Victor Dlamini and Mike Stopforth launch 48H, a social media crisis consultancy
Victor Dlamini and Mike Stopforth launch 48H, a social media crisis consultancy

Two of South Africa's most admired communicators, Victor Dlamini and Mike Stopforth, have teamed up to create 48H, a social media crisis consultancy...

By Evan-Lee Courie 2 Dec 2020

#EvolutionofWork: "I hope to see genuine inclusion in the digital advertising industry," Boomtown's Brenda Ulay
#EvolutionofWork: "I hope to see genuine inclusion in the digital advertising industry," Boomtown's Brenda Ulay

As part of our #EvolutionofWork content feature, Boomtown's all-female digital department shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...

By Jessica Tennant 30 Nov 2020

Agency Scope Insights: Trends on the path to new world agility
Agency Scope Insights: Trends on the path to new world agility

As preparations get underway for the fourth Agency Scope study to begin in May 2021, Johanna McDowell, Scopen partner and director for the UK and South Africa notes that some of the trends seen in the global research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa...

By Johanna McDowell 26 Nov 2020

Could influencers be the answer to John Lewis ads?
Could influencers be the answer to John Lewis ads?

With just a few weeks until Christmas, it's time to cosy up and watch the most anticipated advert of each and every year. The John Lewis and Partners Christmas ad has marked the start of the festive period for many years...

By Amelia Neate 25 Nov 2020

Newsmaker: Qondisa Ngwenya, Wunderman Thompson's Prism Sport + Entertainment MD
Newsmaker: Qondisa Ngwenya, Wunderman Thompson's Prism Sport + Entertainment MD

Wunderman Thompson recently launched a new offering in South Africa, marking the expansion of London-based Prism Sport + Entertainment into the South African market, and Qondisa Ngwenya is heading up the unit...

By Jessica Tennant 13 Nov 2020

#OrchidsandOnions: How to do real sincerity
#OrchidsandOnions: How to do real sincerity

Challenge: lessons for SA Brands from overseas work; Advertisers in this country must 'push reset button' and come up with new material...

By Brendan Seery 10 Nov 2020

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Why the time is right to leverage the power of influence

Tracy Jones, MD: Positive Dialogue shares her expertise on why the time is right to leverage the power of influence...

By Tracy Jones 30 Oct 2020

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The power of email marketing

Standing the test of time, through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences...

By Chelsey Hale 29 Oct 2020

Screengrab from Outsurance ad.
Lessons from Outsurance and the Katlego Maboe debacle

Social media; a frenemy to your personal and corporate brand...

By Josephine Sebesho 26 Oct 2020

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Social media: Measuring the metrics that matter

Leandri Janse Van Vuuren, MD of Social Media 101 writes that for better results in reaching the correct audience, a clear objective and targeted approach is necessary for business success. ...

By Leandri Janse Van Vuuren 30 Sep 2020

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The power of the hashtag for social impact marketing

Rirhandzu Shingwenyana, marketing coordinator at Sadmon, looks at the impact of hashtags in driving positive change...

By Rirhandzu Shingwenyana 28 Sep 2020

Digital market expert and influencer, Deshnie Govender.
#Newsmaker: Deshnie Govender launches new podcast

Award-winning digital marketing expert and influencer, Deshnie Govender discusses the launch of her podcast, Influence Insider by Digi Hype, her stance on diversity and inclusion in the industry and she talks us through some of the highlights in her career...

By Juanita Pienaar 25 Sep 2020

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5 ways your business can reach more people with hashtags

Hashtags play a crucial part of social media marketing and a great way of promoting your brand organically when used correctly. Zubeida Goolam, co-founder and creative partner at Brandtruth//DGLT details the significant role of hashtags and how businesses can reach more people by utilising them effectively...

By Zubeida Goolam 23 Sep 2020

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We are still a nation at war with ourselves, even if we don't like to admit it

Ian Fuhr, founder of The Hatch Institute writes that as a nation (and as businesses) we still skirt around the issues of systemic racism, and the result is internal business issues that spill out into communities through poorly conceived advertising, job descriptions, messaging and even customer service...

By Ian Fuhr 22 Sep 2020

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What can marketers learn from the phenomenon that is "Jerusalema"?

Siya Metane, founder and CEO, SlikourOnLife, talks about how the song "Jerusarema" by Master KG has taken the world by storm unexpectedly and what marketers can learn for this whole phenomenon...

By Siya Metane 22 Sep 2020

Photo by Markus Winkler on Unsplash.
The rise of cancel culture

Tyrone Van Heerden, head of strategy at Iris, looks into the continuous trend of the cancel culture, the impact that it has on brands and how communications professionals can try and reduce the risk...

By Tyrone Van Heerden 17 Sep 2020

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Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumers

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

By Roman Magis 16 Sep 2020

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Social media as a marketing tool to navigate through the Covid-19 crisis

Sabrina Andreucci, strategic director at Social Media 101 writes that the Covid crisis has created an ideal opportunity for brands to engage with their consumers through social media...

By Sabrina Andreucci 14 Sep 2020

Image source: Gallo/Getty Images.
Socially savviness is well planned

Founder, managing director and thought leader, Wayne Flemming from Brandtruth// DGTL writes; "The internet lasts forever, but can your brand's reputation?..."

By Wayne Flemming 11 Sep 2020

Putting power back in the hands of the consumer
Putting power back in the hands of the consumer

Brand Hubb CEO Rob Anderson tells us why he believes loyalty is priceless and says that having loyal customers creates opportunities for targeted messaging and tailored campaigns resulting in increased ROI...

By Jessica Tennant 10 Sep 2020

#OrchidsandOnions: A human look at Covid
#OrchidsandOnions: A human look at Covid

Thinking about insurance: clever concept of 'rebooting' 2020; Simple aspirations of people who have seen the world turned upside down...

By Brendan Seery 8 Sep 2020

Screengrab from the Clicks website.
How conducting solid research could have prevented the Clicks fiasco

Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that the repercussions that Clicks is currently undergoing are as a result of not conducting ad-testing, exercising due diligence and at the very least understanding their markets...

By Percy Shangase 7 Sep 2020

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Influencer marketing: Finding the right fit

Chief innovation officer at Eclipse Communications, Fareez Jouley deep-dives into influencer marketing and how brands can find the right fit...

By Fareez Jouley 3 Sep 2020

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