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Chris Moerdyk
How to get masses of free publicity

With traditional mass media advertising so expensive these days some clever marketers are finding ways of vastly increasing their impact and reach...

By Chris Moerdyk, Issued by Chris Moerdyk 1 day ago

WhatsApp's working on a fingerprint security feature for iOS, Android
WhatsApp's working on a fingerprint security feature for iOS, Android

A future version of WhatsApp may be secured, locked and unlocked by your fingerprint, according to data mined by WABetaInfo...

By Andy Walker 1 day ago

Kalliebree Keynerd, head of social media at Joe Public Connect.
#BizTrends2019: From disappearing acts to dark social and digital wellness

Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...

By Kalliebree Keynerd 3 days ago

Screenshot, @world_record_egg via Instagram.
This record-breaking egg has more than 24m likes on Instagram

Just when you thought you've heard it all, a picture of an egg now holds the record for the most liked picture on Instagram...

By Andy Walker 15 Jan 2019

Kirigo Kamore, content manager and global diversity champion at McCann Worldgroup.
#BizTrends2019: It's time to fully embrace the digifem consumer

If 2018 was the seismic and long-awaited quake of women's lib, then expect its aftershock this year, both off and online...

By Kirigo Kamore 14 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 14 Jan 2019

The story behind social media Stories
The story behind social media Stories

Stories enable social media users to share short, fun, and cool pictures and videos of them with their social media friends and followers, with the video disappearing automatically after 24 hours. This new trend bottom lines the importance of visual content on social media...

By Rilind Elezaj 11 Jan 2019

Feature image: screenshot, via Instagram
Demi-Leigh Nel-Peters tops US Google Search after Tebow engagement

On Thursday former NFL player Tim Tebow announced his engagement to South Africa's former Miss Universe Demi-Leigh Nel-Peters. Tebow broke the news on Instagram in a series of snaps that have since racked up more than 430,000 likes...

By Andy Walker 11 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy
#BizTrends2019: Social brands get even smarter with insightful strategy

Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...

By Mongezi Mtati 11 Jan 2019

Boni Mchunu, GM of East Coast Radio.
#BizTrends2019: Integrating digital with traditional media

As the new media landscape continues to expand, there is a growing need to find innovative ways of marrying the 'old' with the 'new'...

By Boni Mchunu 8 Jan 2019

2018 in review: The biggest stories of the year
2018 in review: The biggest stories of the year

This year has gone by in one indistinguishable blur. If you can't quite remember what happened in the past 12 months, enjoy a quick recap...

By Andy Walker 7 Jan 2019

Juanita Pienaar, editorial assistant and content creator, Bizcommunity.
#BizTrends2019: Don't make your customers type

The problem with personalised messaging is time. The solution is to automate and, beyond bots, the solution is voice. Because if you are looking to provide the ultimate in convenience and seductiveness to your customers, don't make them type...

By Juanita Pienaar 7 Jan 2019

Are you on LinkedIn? If you're in the B2B space, here's why it should be one of your New Year's resolutions
Are you on LinkedIn? If you're in the B2B space, here's why it should be one of your New Year's resolutions

South Africa has 6,1 million people using LinkedIn, with 72% of brands relying on it as a marketing tool. This is very relevant in the B2B space because you could be missing out if you're not already using LinkedIn for business...

By Sylvia Schutte 3 Jan 2019

Kelly McGillivray, squad leader, theSQUAD Creative Event Management.
#BizTrends2019: 19 Event trends for 2019

Generally speaking event trends for 2019 are on two separate trajectories: mindfulness and technology. The most successful experiences will find ways to merge the two...

By Kelly McGillivray 1 Jan 2019

YouTube's influencer marketing phenomenon (Infographic)
YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

#NewCampaign: #EatingIsBelieving (what the customers say)
#NewCampaign: #EatingIsBelieving (what the customers say)

With the launch of its combos, RocoMamas took real-life testimonial tweets about the new offering and applied them to billboard sites across the country, including the Twitter handles of their customers...

By Jessica Tennant 19 Dec 2018

Danilo Acquisto CEO of Special Effects Media SA.
#BizTrends2019: The value of micro-influencers in marketing campaigns

As we move into 2019, it's becoming clear that using micro-influencers is becoming very valuable - perhaps more than using macro-influencers who have a very large audience reach. Here's why...

By Danilo Acquisto 18 Dec 2018

Lisa MacLeod, head of digital, Tiso Blackstar Group.
#BizTrends2019: Alexa, what are your predictions for 2019?

Part of our job [as publishers] is to connect readers and advertisers successfully, in a brand safe environment and to the benefit of both - and while we've been a bit slow thus far, the door is now open. Watch this space...

By Lisa Macleod 18 Dec 2018

The internet thinks YouTube Rewind 2018 is pretty terrible
The internet thinks YouTube Rewind 2018 is pretty terrible

Well... it's pretty safe to suggest that YouTube Rewind 2018 is controversial. The annual video published by the Google-owned service pays homage to the year that was and the moments that made it, all created by the internet's biggest personalities...

By Andy Walker 10 Dec 2018

Feature image: screenshot, Apple Music.
Twitter thought Johnny Clegg died after tribute went viral

Legendary musician Johnny Clegg was trending on Twitter on Thursday afternoon after a tribute version of his song The Crossing was released on YouTube...

By Andy Walker 7 Dec 2018

Facebook's 2018 Year in Review
Facebook's 2018 Year in Review

Facebook has released its 2018 Year In Review, highlighting the top ways people around the world connected with their communities on Facebook...

By Sheida Neman 7 Dec 2018

These were South Africa's hottest Twitter hashtags in 2018
These were South Africa's hottest Twitter hashtags in 2018

When people weren't tweeting about South Africa's political issues, health issues, state issues, or sport, they were tweeting about soapies...

By Andy Walker 6 Dec 2018

India's #MeToo movement reveals link between scandals and stocks
India's #MeToo movement reveals link between scandals and stocks

India's nascent anti-harassment movement is a fitting example of the link between scandals and bear markets...

By Mark Galasiewski 5 Dec 2018

Image credit: rawpixel via .
Does influencer marketing offer a financial return on investment?

With the conclusion of both SA Fashion Week and Africa Fashion week, Sinesipho Maninjwa asks if influencer marketing really does offer a financial return on investment...

By Sinesipho Maninjwa 3 Dec 2018

#NewCampaign: What does 'home' mean to you?
#NewCampaign: What does 'home' mean to you?

Jawitz Properties' new integrated social media campaign, #RealLifeRealEstate features Lucas Radebe in tackling the emotionally-compelling story of what makes a house a home...

By Jessica Tennant 30 Nov 2018

How do you calculate the ROI of influencer marketing? (Infographic)
How do you calculate the ROI of influencer marketing? (Infographic)

Did you know that 86% of marketers are still unsure how compensation of influencers is calculated, and 38% can't tell if a particular campaign drives sales or not?

By Brian Mechem 29 Nov 2018

Fashion blogger, Aqeelah Harron-Ally.
Blogging success: Find ways to add value to the lives of others

Aqeelah Harron-Ally, one of South Africa's first fashion bloggers, shares how she still manages to keep her content fresh and relevant...

By Juanita Pienaar 26 Nov 2018

#NewCampaign: All you people, this ad's for you
#NewCampaign: All you people, this ad's for you

Nando's' new ad highlights the ways in which South Africans typically stereotype one another and the inherent hypocrisy that comes with that, with uniquely local scenes of people pigeonholing one another...

By Jessica Tennant 26 Nov 2018

How much should you invest in social media?
How much should you invest in social media?

Social media marketing is the biggest marketing opportunity that the world has ever known...

By Rilind Elezaj 22 Nov 2018

Creative director sat down to write an article and you'll never believe what happened next
Creative director sat down to write an article and you'll never believe what happened next

According to a recent study of most clickable headlines in social media, the headline above has the highest chance of getting noticed...

By Michael Lees-Rolfe, Issued by Dentsu Aegis Network 20 Nov 2018

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