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Why news outlets should think twice about republishing the New Zealand mosque shooter's livestream

In an appalling example of the latest technology, the gunman reportedly livestreamed his killings on Facebook. Amplifying the spread of this kind of material can be harmful...

By Colleen Murrell 1 day ago

Why every brand should focus on organic social media marketing
Why every brand should focus on organic social media marketing

Brian Mechem lists reasons why B2B brands should implement organic social media marketing...

By Brian Mechem 15 Mar 2019

Image source: Gallo/Getty.
Facebook, WhatsApp and Instagram suffer global meltdown (and so do their users)

Wednesday night Facebook and its "family of apps" went down for a large number of global users, with many unable to post updates or send messages...

By Shereesa Moodley 15 Mar 2019

Kangulu in action at the Heavy Chef event. Image via .
Business not on Instagram? Here's what you're missing...

What's the most popular hashtag on Instagram? If you attended the Cape Town version of Heavy Chef's Instagram for Business Masterclass with Musaba Kangulu, at Workshop 17 on Wednesday, 13 March, you'll know the likes of #Likeforlike, #metoo and #nofilter proved strong contenders, but the actual answer is #love. Here's a quick taste of further insights Kangulu shared with attendees...

By Leigh Andrews 13 Mar 2019

2019 Nedbank IMC Conference ahead of the game with live streaming on Facebook
2019 Nedbank IMC Conference ahead of the game with live streaming on Facebook

The 2019 Nedbank IMC Conference kicks off on 14 March 2019, and is set to be the biggest IMC conference to date with over 600 delegates attending...

Issued by IMC Conference 12 Mar 2019

Self-made or selfie-made?
Self-made or selfie-made?

At 21, Kylie Jenner is the youngest self-made billionaire ever...

By Raleen Bagg 12 Mar 2019

Facebook wants to stop spreading fake news about vaccines
Facebook wants to stop spreading fake news about vaccines

Facebook has revealed its plans to help stop the spread of fake information about vaccines on its platform...

By Shereesa Moodley 11 Mar 2019

Sky Digital is here and there are no limits
Sky Digital is here and there are no limits

Born of mobile and digital marketing stalwart IMDM, Sky Digital is the sleek, youthful and future-thinking agency that speaks to your company as a unique entity...

Issued by Sky Digital 11 Mar 2019

UN Women's 2019 International Women's Day image, as created by .
#FairnessFirst: #BalanceforBetter beyond Women's Day 2019 as the global gender pay gap widens

International Women's Day was celebrated on Friday, 8 March with the 2019 campaign theme of #BalanceforBetter. With reports that the global gender pay gap is actually widening despite increased awareness of the issue, we need to go beyond giving working women flowers and cupcakes in recognition of their contributions on the day...

By Leigh Andrews 11 Mar 2019

How to crack social media and digital marketing in a rigid business context
How to crack social media and digital marketing in a rigid business context

It's critical that social media managers understand the overall corporate strategy and the company's position so that this guard them when dealing with backlashes...

By Rirhandzu Shengwenyana 8 Mar 2019

The SpaceStation and 24.com launch Social Display, a product to drive brand engagement
The SpaceStation and 24.com launch Social Display, a product to drive brand engagement

On 1 March 2019, The SpaceStation officially launched Social Display, a product developed by technology partner Polar to drive brand engagement...

Issued by The SpaceStation 8 Mar 2019

Study reveals corporate influencers stronger than celebrities for customer engagement
Study reveals corporate influencers stronger than celebrities for customer engagement

UK-based digital marketing agency AccuraCast has done a study that shows the impact of mega influencers across social media platforms is waning, and micro influencers - and in-house staff - are stronger for marketing...

8 Mar 2019

#MarketingFridays: The state of influencer marketing
#MarketingFridays: The state of influencer marketing

In this video, Nyiko Chauke of Marketing Fridays interviews Regaugetswe Thwala an account manager at influencer specialist agency, The Salt.

8 Mar 2019

Gen Z requires new thinking, fresh approach
Gen Z requires new thinking, fresh approach

Are financial services providers able to cater to the demands of the next generation?...

By Walter van der Merwe 7 Mar 2019

This is Momo, or Mother Bird.
Why children's social media safety is in the spotlight after the wake of the #Momochallenge hoax

Described by Paper magazine as a "...saucer-eyed, lipless bird lady with trendy bangs and Voldemort nostrils," it's easy to see why Momo is the latest social media scare, as it's reportedly being hacked into child-friendly apps such as Peppa Pig, Fornite and YouTube Kids. But read this before you ban your young ones from using the internet...

By Leigh Andrews 6 Mar 2019

Brand Factor's best work: Part 1
Brand Factor's best work: Part 1

Brand Factor is less than a year old, and we're already on job number 210. So the team thought we would take stock of just how much work we've put out over the past 10-going-on-11 months...

Issued by Brand Factor 5 Mar 2019

WhatsApp to get its own Facebook-made cryptocurrency, report suggests
WhatsApp to get its own Facebook-made cryptocurrency, report suggests

Facebook is working on a cryptocurrency for its chat service WhatsApp, a New York Times report suggests...

By Andy Walker 5 Mar 2019

Crusading Algoa FM DJ highlights plight of zoo animals
Crusading Algoa FM DJ highlights plight of zoo animals

Self-confessed "new convert" to animal rights and multi award-winning Algoa FM breakfast show presenter Daron Mann, used the power of radio combined with social media to highlight the plight of animals kept in the East London Zoo...

Issued by Algoa FM 4 Mar 2019

What are the key social engagement metrics your company should focus on in 2019
What are the key social engagement metrics your company should focus on in 2019

Social media is based on a conversation. It works because people join in discussions - about other people and brands - that they are interested in...

Issued by Digital School of Marketing 4 Mar 2019

#DesignIndaba2019: "#metoo means so much more" - Ellie Frymire
#DesignIndaba2019: "#metoo means so much more" - Ellie Frymire

On day 2 of Design Indaba 2019 communications designer, Ellie Frymire talked about her thesis, #MeToo - An exploration of tweets using cluster analysis...

By Jessica Tennant 28 Feb 2019

Influencer marketing in South Africa - By the numbers
Influencer marketing in South Africa - By the numbers

Influencer marketing has gone beyond a trendy marketing fad, with both proponents and detractors often making unsubstantiated claims and counter-claims. It is clearly necessary to sort the fact from fiction...

By Lara Utian-Preston 27 Feb 2019

The state of social media conversations and media coverage around #SONA2019
The state of social media conversations and media coverage around #SONA2019

President Cyril Ramaphosa's State of The Nation Address (SONA,) held on 7 February 2019, was mostly a subdued affair compared to the previous years' major disruptions and theatrics...

Issued by Ornico 26 Feb 2019

YouTube pulls ads on anti-vax channels
YouTube pulls ads on anti-vax channels

YouTube has removed money-generating advertisements from anti-vaccination conspiracy channels...

26 Feb 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Ogilvy launches Social.Lab South Africa e-commerce offering
Ogilvy launches Social.Lab South Africa e-commerce offering

Ogilvy has launched Social.Lab, its social media performance division, with a two-hour conference at the Ogilvy campus in Bryanston, titled "How social media is fueling the e-commerce economy"...

Issued by Ogilvy & Mather 22 Feb 2019

Brandwatch appoints YOUKNOW as African channel partner
Brandwatch appoints YOUKNOW as African channel partner

After four years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch...

Issued by YOUKNOW Digital 21 Feb 2019

The new Advertising Regulatory Board governance regarding influencers
The new Advertising Regulatory Board governance regarding influencers

Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership posts, for fear of having a negative impact on consumer perception...

By Wayne Flemming and Zubeida Goolam 18 Feb 2019

#FairnessFirst: Welcome the most diverse emoji set yet
#FairnessFirst: Welcome the most diverse emoji set yet

Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...

By Leigh Andrews 18 Feb 2019

Public Service to check social media usage when recruiting
Public Service to check social media usage when recruiting

Prospective candidates looking for employment in the public service will now be vetted on their use of social media and the internet...

15 Feb 2019

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