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Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why keeping your customers is now the smartest growth strategy

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman, Everlytic 10 Jun 2026

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#Effies2025 | Halo and Pineapple: 100% sustained results

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LinkedIn has introduced Creator Marketplace and BrandWorks (Image source: © 123rf )

LinkedIn extends tools to creators

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

A campaign is a fiction - the algorithm needs continuitypierre cassuto

TikTok Live is open. Your customer is inside. So where are you?

TikTok Live is open. Your customer is inside. So where are you?Runyararo Mutsinze

Darren Olivier, Danielle van Deventer and Mandla Ngidi, Adams and Adams, law experts, provide a practical legal guide for Fifa World Cup marketing (Image @ Indian Express

World Cup marketing: Finding the balance between cultural moments and legal boundariesDarren Olivier, Danielle van Deventer and Mandla Ngidi

The first Cannes Lions 2026 shortlists are out with Accenture Song and Edelman shortlisted (Image@ b9

#Cannes2026 | SA features in first shortlistsDanette Breitenbach

Bafana Bafana take on Mexico tonight, Thursday, 11 June. Picture: The 2026 Fifa World Cup Bafana Bafana squad (Image @ Kaya 959

Fifa World Cup sees surge in search for Bafana Bafana

An example of grid reordering. Source: Supplied.

Instagram introduces grid reordering

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

A campaign is a fiction - the algorithm needs continuity

By pierre cassuto 2 days

TikTok Live is open. Your customer is inside. So where are you?

TikTok Live is open. Your customer is inside. So where are you?

By Runyararo Mutsinze 2 days

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Darren Olivier, Danielle van Deventer and Mandla Ngidi, Adams and Adams, law experts, provide a practical legal guide for Fifa World Cup marketing (Image @ Indian Express

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Darren Olivier, Danielle van Deventer and Mandla Ngidi 2 days

The first Cannes Lions 2026 shortlists are out with Accenture Song and Edelman shortlisted (Image@ b9

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Danette Breitenbach 3 days

Fifa World Cup sees surge in search for Bafana Bafana

Fifa World Cup sees surge in search for Bafana Bafana

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An example of grid reordering. Source: Supplied.

Instagram introduces grid reordering

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(Image supplied)

One Club Creative Hall of Fame 2026 inductees named

9 Jun 2026

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

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Danette Breitenbach 5 Jun 2026

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems

Victoria Oyeboade 3 Jun 2026

#BehindtheCampaign | Ford’s new TVC: A tribute to the South African character

Danette Breitenbach 3 Jun 2026

(Left) Mkhuseli Mancotywa, managing director position, SoulProviders Collective (SPC) and (right) Nosipho Ginindza, chief growth officer, Matrix Communications Group (Image supplied)

SPC repositions with new leadership and focus

2 Jun 2026

#BehindtheIMC | Cassava Technologies' Ifeoma Jibunoh: AI shifting African businesses

#BehindtheIMC | Cassava Technologies' Ifeoma Jibunoh: AI shifting African businesses

Danette Breitenbach 1 Jun 2026

The Pitcher Awards 2026 winners have been announced, with agencies from Kenya and Mozambique winning Grands Prix (Image source: © The Nation Online

The Pitcher Awards celebrate African creativity with inaugural success for Mozambique

1 Jun 2026

2026 Africa Elevate Scholarship recipients announced

2026 Africa Elevate Scholarship recipients announced

29 May 2026

Uber Eats and Special US win Grand Effie at US 2026 Effie Awards for Football is for Food (Image supplied)

Uber Eats wins US Effie Awards' Grand Effie

29 May 2026

30 million young South Africans are more focused in games than social (Image source: © 123rf )

Gaming outperforms social for younger generation's engagement

Reach Players 28 May 2026

The Up&Up Group’s CEO and CCO announced as speakers on official Cannes Lions agenda

The Up&Up Group’s CEO and CCO announced as speakers on official Cannes Lions agenda

The Up&Up Group 28 May 2026

Bradly Howland, CEO, Alkemi Collective, examines the danger of AI efficiency (Image source: © 123rf )

AI is making work faster but speed is not the test. Judgment is.

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Shoprite's Low-Duuuma! sees Benni McCarthy dancing in the aisles (Image supplied)

Shoprite's Low-Duuuma! scores with Benni McCarthy

27 May 2026

Nick Hamman joins Time Out South Africa

Nick Hamman joins Time Out South Africa

26 May 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

Graham Cruikshanks, director of Africa operations at TBWA says there is a strong desire to recognise African advertising talent (Image supplied)

#AfricaMonth | Recognising Africa's unique advertising voice

Danette Breitenbach 25 May 2026

Sni Mhlongo's coming of age ceremony featured some of her favourite brands. Source: Instagram.

15.9m-view umemulo reframes brand-creator partnerships through participation

Thando Gambushe 25 May 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

22 May 2026

TikTok shifts destination marketing towards creator-led travel discovery

TikTok shifts destination marketing towards creator-led travel discovery

Robin Fredericks 21 May 2026

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

20 May 2026

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

20 May 2026

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

19 May 2026

The Agency Scope China has found the biggest challenges that marketers face relate to the economic context (Image supplied)

Agency Scope China | Economic context the biggest challenge

18 May 2026

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