Results for Influencer Marketing

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5 online trends for South African SMEs
5 online trends for South African SMEsArticle

Where is it all happening? Online, of course. According to Statista there are now 38.13 million active internet users in the country...

Issued by Domains.co.za 3 days ago

The changing face of youth media consumption
The changing face of youth media consumptionArticle

Young people's media consumption habits have changed tremendously, especially as new technologies have infiltrated modern life in a variety of different ways...

Kantha Govender, Issued by MediaHeads 360 15 Jun 2021

Positive Dialogue scoops 4 PR Prism accolades in 2021
Positive Dialogue scoops 4 PR Prism accolades in 2021Article

Positive Dialogue recently picked up four accolades at the 2021 Prism Awards...

Issued by DUKE 9 Jun 2021

In the beginning, there are questions...
In the beginning, there are questions...Article

Media campaigns often start with an idea, a thought or a spark born from conversation or random inspiration...

Candy Dempers, Issued by MediaHeads 360 27 May 2021

The influencer delusion: Debunking 4 myths of influencer marketing
The influencer delusion: Debunking 4 myths of influencer marketingArticle

Rob Garden has thought about when and why influencers are currently being used by brands and has identified that, on the whole, brands aren't getting bang for their buck...

Issued by Levergy 24 May 2021

Beyond data in Kenya: How the right SaaS company can help your business
Beyond data in Kenya: How the right SaaS company can help your businessArticle

With more than 22 million internet users and over 11 million social media users in Kenya, access to digital data is on the rise in the country that continues to be a technological hub on the African continent...

Siphesihle Hlela 12 May 2021

MultiChoice Group appoints iProspect Africa as its digital agency of choice
MultiChoice Group appoints iProspect Africa as its digital agency of choiceArticle

iProspect Africa, a Dentsu company, has won the digital mandate for the MultiChoice Group...

Issued by Dentsu 10 May 2021

Meltwater announces agreement to acquire Klear
Meltwater announces agreement to acquire KlearArticle

Meltwater has announced an agreement to acquire leading social influencer marketing company Klear for $17.8m in a combination of cash and earn-out...

Issued by Meltwater 7 May 2021

2021 Bookmarks Awards Jury share insights on state of digital
2021 Bookmarks Awards Jury share insights on state of digitalArticle

In the run up to the 13th annual Bookmarks Awards "Moving the Industry Forward" - powered by the IAB SA - our eight jury chairs have shared their insights into the state of digital today...

Issued by IAB South Africa 28 Apr 2021

#Newsmaker: Khangelani Dziba to head up Rapt Creative's new PR and influencer marketing division
#Newsmaker: Khangelani Dziba to head up Rapt Creative's new PR and influencer marketing divisionArticle

Following the recent news of Rapt Creative opening offices in London and Kiev, the agency has expanded its services to include PR and influencer marketing. To head up the new division, they've appointed Khangelani Dziba...

Jessica Tennant 23 Apr 2021

Machine_ sees 3 top talents selected to judge at the 2021 Bookmarks Awards
Machine_ sees 3 top talents selected to judge at the 2021 Bookmarks AwardsArticle

Machine_ is thrilled to see three of our top talents selected to judge at this year's IAB SA Bookmark Awards...

Issued by Machine_ 23 Apr 2021

South Africa's Ugly Betty remake: A local inspired series powered by local talent and local brands
South Africa's Ugly Betty remake: A local inspired series powered by local talent and local brandsArticle

Known Associates Entertainment (KAE), in partnership with SABC 1 and video on demand platform Viu, launched the newest and hottest dramedy to hit South Africa, uBettina Wethu...

Kirsten Hassan, Issued by MediaHeads 360 21 Apr 2021

13th annual Bookmark Awards - announcement of the 2021 jury chairs and jury panels
13th annual Bookmark Awards - announcement of the 2021 jury chairs and jury panelsArticle

In the run up to the 13th annual Bookmarks Awards, the IAB SA has announced the 2021 jury panels and their respective chairs...

Issued by IAB South Africa 13 Apr 2021

Marketing Achievement Awards announces Rising Star finalists for 2020/21
Marketing Achievement Awards announces Rising Star finalists for 2020/21Article

The Marketing Achievement Awards (MAAs) has announced the finalists for its Rising Star of the Year Award - the best and the brightest under the age of 35 who have consistently demonstrated excellent performance and who have the potential to become outstanding leaders in their profession...

29 Mar 2021

Why your brand needs a P2P marketing strategy
Why your brand needs a P2P marketing strategyArticle

In a digitally connected world, positive customer opinions and recommendations can tilt scales in the favour of a particular project, product or service...

Heath Muchena 29 Mar 2021

MediaHeads 360 announces new partnership with Known Associates CEO and founder Tshepiso Sello
MediaHeads 360 announces new partnership with Known Associates CEO and founder Tshepiso SelloArticle

MediaHeads 360 announced its partnership with entrepreneur, CEO and founder of Known Associates (KA), Tshepiso Sello...

Issued by MediaHeads 360 22 Mar 2021

Would you pay to use Twitter?
Would you pay to use Twitter?Article

Kgavgelo Masenya, media planner at The MediaShop, looks at Twitter's latest product offering and its implications on brands...

Kgavgelo Masenya 10 Mar 2021

MediaHeads 360 appoints creative solution specialist Melinda Jonsson
MediaHeads 360 appoints creative solution specialist Melinda JonssonArticle

MediaHeads 360 announced that creative solutions specialist Melinda Jonsson will be joining its dynamic team...

Issued by MediaHeads 360 5 Mar 2021

ByDesign launches digital marketing agency
ByDesign launches digital marketing agencyArticle

Johannesburg-based Communications Firm ByDesign has launched a new stand-alone digital services business, ByDesign Digital, as a major component of its journey towards becoming a fully integrated, full-service communications company...

3 Mar 2021

AI predicted to futureproof the influencer industry
AI predicted to futureproof the influencer industryArticle

We're now living in a world dominated by technology and digitisation. Whatever the business or industry may be, technology is sure to be at the heart of it...

Amelia Neate 26 Feb 2021

These 3 hidden tips will totally transform your business! Self-empowered entrepreneur Kopano Moshoana reveals all!
These 3 hidden tips will totally transform your business! Self-empowered entrepreneur Kopano Moshoana reveals all!Article

Creative marketing guru and edgy entrepreneur, Kopano Ruth Pheladi Moshoana, is the founder of the digital business known as KPRM Marketing Solutions, and owner and co-founder of Sorted VA...

Charndré Emma Kippie, Issued by Topco Media 24 Feb 2021

Influence+United aligns with HaveYouHeard to offer access to influencers in Africa
Influence+United aligns with HaveYouHeard to offer access to influencers in AfricaArticle

Influence+United, has partnered with Cape Town head-quartered agency, HaveYouHeard, to expand its footprint on the African continent...

Issued by HaveYouHeard 24 Feb 2021

MediaHeads 360 - Thriving into 2021
MediaHeads 360 - Thriving into 2021Article

Level one BEE media specialist agency, MediaHeads 360, continues to activate, captivate and amplify two years after its relaunch...

Issued by MediaHeads 360 17 Feb 2021

#StartupStory: Creatives Makhado is unlocking SA's creative talent
#StartupStory: Creatives Makhado is unlocking SA's creative talentArticle

Creatives Makhado is a platform designed and created by Muvhusi Tshilimandila to discover, uplift and unlock South Africa's creative talent...

Evan-Lee Courie 27 Jan 2021

#BizTrends2021: Move to minimal in 2021
#BizTrends2021: Move to minimal in 2021Article

For 2020, we all predicted a year of "20 plenty". But while we craved abundance and luxury, the year was instead one filled with tumultuous learnings and ongoing change...

Leigh Crymble 18 Dec 2020

Social media, the overall preferred medium for the younger generation
Social media, the overall preferred medium for the younger generationArticle

People aged 18-34 are 37% more likely to engage with social media, a study of 2,000 adults found; whilst 34% are far more swayed by online video ads than traditional advertising...

17 Dec 2020

The changing influencer landscape
The changing influencer landscapeArticle

As social media has become a part of everyday life and a key component of how many consumers and brands maintain relationships, we've seen maturity and sophistication emerge in the influencer space...

Mpumi Zondi 14 Dec 2020

Will livestreaming become the next step in influencer marketing?
Will livestreaming become the next step in influencer marketing?Article

2020 has changed the world in more ways than one, and with digital communications moving faster than ever before, many of us are questioning if it's just a phase or if it will stick around?

Amelia Neate 10 Dec 2020

Idea Hive, digital brand storytelling specialists, partners with YouKnow Digital
Idea Hive, digital brand storytelling specialists, partners with YouKnow DigitalArticle

YouKnow Digital and Brandwatch come together to supercharge and unlock great value for Idea Hive to drive smarter business decisions...

Issued by GO Content Lab 9 Dec 2020

Popularity vs. Personalisation: Which is a better influencer marketing tactic?
Popularity vs. Personalisation: Which is a better influencer marketing tactic?Article

With influencer marketing continuing to grow at a rapid rate, digital marketeers are needing to justify their expense. Amelia Neate, senior manager at Influencer Matchmaker explains why brands should be considering personalisation over popularity as a better metric to help reach your goals...

Amelia Neate 7 Dec 2020

5 indicators pointing to thriving workplace creativity in 2021
5 indicators pointing to thriving workplace creativity in 2021Article

These five indicators are essentially everything that we hope will cross your path at work in 2021, as you strive to create and deliver the best possible ideas for clients all year round...

Candy Dempers, Issued by MediaHeads 360 6 Dec 2020

Could influencers be the answer to John Lewis ads?
Could influencers be the answer to John Lewis ads?Article

With just a few weeks until Christmas, it's time to cosy up and watch the most anticipated advert of each and every year. The John Lewis and Partners Christmas ad has marked the start of the festive period for many years...

Amelia Neate 25 Nov 2020

#Newsmaker: Natalie Roos heads up Positive Dialogue's new influencer marketing division
#Newsmaker: Natalie Roos heads up Positive Dialogue's new influencer marketing divisionArticle

Positive Dialogue, the PR and communications agency in the Duke Group of companies, recently launched its specialist influencer marketing division, PD Influence...

Jessica Tennant 13 Nov 2020

Image by  from .
Why the time is right to leverage the power of influenceArticle

Tracy Jones, MD: Positive Dialogue shares her expertise on why the time is right to leverage the power of influence...

Tracy Jones 30 Oct 2020

Screengrab from Outsurance ad.
Lessons from Outsurance and the Katlego Maboe debacleArticle

Social media; a frenemy to your personal and corporate brand...

Josephine Sebesho 26 Oct 2020

Savanna Cider highlights the ironies of influencer marketing and invites consumers to also get 'money for nothing' in new promo
Savanna Cider highlights the ironies of influencer marketing and invites consumers to also get 'money for nothing' in new promoArticle

What if influencing is an artform? A new campaign by Grey Africa and Liquid, WPP's bespoke agency solution for Distell, proposes that it is. Kind of...Sort of...No, really...

Issued by Grey Africa 23 Oct 2020

#FluxTrendsMasterclass: How brands can connect with Generation Z
#FluxTrendsMasterclass: How brands can connect with Generation ZArticle

Dion Chang, founder of Flux Trends, interviewed Praise Majwafi a young marketing consultant and creative at the Alinea Marketing Master Class to find out South African businesses can connect with the next consumer...

22 Oct 2020

IAB SA Digital Influencer Marketing Committee approach and process to develop a common set of definitions and terms for the segment
IAB SA Digital Influencer Marketing Committee approach and process to develop a common set of definitions and terms for the segmentArticle

The industry is invited to review the Digital Influencer Marketing draft proposal of definitions available and to share their feedback by Friday, 30 October 2020 at 4pm...

Issued by IAB South Africa 20 Oct 2020

Winners of the 2020 New Generation Social & Digital Media Awards announced
Winners of the 2020 New Generation Social & Digital Media Awards announcedArticle

The winners of the 2020 New Generation Social & Digital Media Awards were announced on Friday night...

28 Sep 2020

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