South African internet penetration in 2020 will increase to 71.4% which is an increase of 7.6%. With more people having internet access and consuming content online, Danilo Acquisto lists some of the digital video and influencer marketing trends to consider...
Danilo Acquisto 9 Jan 2020
While a multi-service agency does make for a smooth process, there is a strong case for opting for specialist agencies in the marketing mix...
Danilo Acquisto 3 Apr 2019
As we move into 2019, it's becoming clear that using micro-influencers is becoming very valuable - perhaps more than using macro-influencers who have a very large audience reach. Here's why...
Danilo Acquisto 29 Jan 2019
As more video content is consumed on the internet, finding the specialists in optimising that content is going to be vital...
Danilo Acquisto 17 Apr 2018
Danilo Acquisto writes that brands should build a YouTube presence now, to begin producing content that is relevant and consumable and to avoid the shotgun approach of gaining eyeballs alone...
Danilo Acquisto 22 Feb 2018
