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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

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BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

Image credit: on Pexels

Meta and YouTube’s wakeup call: A global warning South Africa cannot ignoreFaaiza Gangat, Rebecca Matle and Tsholofelo Makhathini

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Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Agency Scope 2025 reveals top creative and media agencies

11 Feb 2026

Bibi Bonnecwe, Executive Creative Director at Brave Group looks at why in 2026 human truths matter more than marketing trends (Image supplied)

#BizTrends2026 | Brave Group’s Bibi Bonnecwe: Why human truths matter more than marketing trends

Bibi Bonnecwe 5 Feb 2026

South Africa’s Gugu Mthembu, the chief marketing officer for Telkom, has been named Cannes jury president for Creative Business Transformation (Image source: © Forbes Africa )

#CannesLions2026 | Gugu Mthembu named jury president

4 Feb 2026

The Loeries Official Rankings 2025 have been announced with Joe Public dominating the top spots (Image source: © Loeries)

The Loeries Official Rankings 2025, Joe Public dominates top spots

2 Feb 2026

WPP has launched WPP Production, which brings together all its creative producers into a single global platform (Image source: © WPP )

WPP launches world’s largest content production powerhouse

23 Jan 2026

PR Powerhouse’s Lebo Madiba says the start of 2026 has brought an unexpectedly loud soundtrack of the year 2016. What makes it interesting is what it reveals about the present (Image supplied)

#BizTrends2026 | PR Powerhouse’s Lebo Madiba: Leading into nostalgia, a communication signal

Lebo Madiba 21 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

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#BizTrends2026 | Jessica Gbedemah: Gen Z and the future of influence in an always-on world

Jessica Gbedemah 14 Jan 2026

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UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

The One Club for Creativity reveals 2025 Global Rankings

The One Club for Creativity reveals 2025 Global Rankings

5 Jan 2026

Omnicom's restructure: Who's in and who's out

Omnicom's restructure: Who's in and who's out

3 Dec 2025

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Gen Z: The generation that calls everything out except ableism

Jessica Gbedemah 25 Nov 2025

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Karabo Ledwaba 13 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

In the final RAPT BizTrendsTV episode of the year, we turn the tables on trends, as host (Left) Bronwyn Williams moves from host to guest, interviewed by Bizcommunity editor, (Right) Danette Breitenbach (Image composite by Ruth Cooper © Bizcommunity)

RAPT BizTrendsTV | The Headline Act: Turning the tables

11 Nov 2025

Decoding Gen Z: The first post-brand generation

Japhet Manda, Brave Group 11 Nov 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

Gen Z has spoken: Brands that give back win big

Gen Z has spoken: Brands that give back win big

Varsity Vibe 30 Oct 2025

DBE, Dove, and DBSA launch #ChangeTheCompliment

DBE, Dove, and DBSA launch #ChangeTheCompliment

29 Oct 2025

Image credit: GynaGuard

GynaGuard wants to change the way intimate wellness is marketed in South Africa

27 Oct 2025

The 21st edition of the annual Sunday Times GenNext Awards winners (Image supplied)

Sunday Times GenNext Awards winners, Nike the coolest brand

24 Oct 2025

Catch up on the VML Birdwatching at The Loeries podcasts (Image: Lesley Svenson © Bizcommunity)

VML's Birdwatching at The Loeries omnibus: Missed out? Catch up now!

23 Oct 2025

Why a blended approach to marketing is needed in Africa

Why a blended approach to marketing is needed in Africa

Matthew Nkala 17 Oct 2025

#NedbankIMC2025 | Zubair Timol: AI and culture capital to amplify development

#NedbankIMC2025 | Zubair Timol: AI and culture capital to amplify development

Danette Breitenbach 15 Oct 2025

Clockwork wins 3 awards across 2 campaigns at the Loeries 2025

Clockwork wins 3 awards across 2 campaigns at the Loeries 2025

Clockwork 14 Oct 2025

VML Birdwatching at The Loeries | Episode 6: Inspiring young people

VML Birdwatching at The Loeries | Episode 6: Inspiring young people

Danette Breitenbach 13 Oct 2025

Makro and Game reveal Mzansi’s top toys

Makro and Game reveal Mzansi’s top toys

13 Oct 2025

VML Birdwatching at The Loeries | Episode 5: Building a country's brand

Danette Breitenbach 10 Oct 2025

VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity

VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity

Danette Breitenbach 10 Oct 2025

VML Birdwatching at The Loeries | Episode 3: More than an awards show

VML Birdwatching at The Loeries | Episode 3: More than an awards show

Danette Breitenbach 10 Oct 2025

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