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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

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BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

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#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

Image credit: on Pexels

Meta and YouTube’s wakeup call: A global warning South Africa cannot ignoreFaaiza Gangat, Rebecca Matle and Tsholofelo Makhathini

Agency of experts acquires bass player

Agency of experts acquires bass player

1 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

1 Apr 2026

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VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

Danette Breitenbach 9 Oct 2025

Source: © Gallo Images executive mayor of Cape Town, Geordin Hill-Lewis, says the creative economy is a key part of the city’s vision to be a City of hope and opportunity

#Loeries2025 and City of Cape Town drive creative industry

Danette Breitenbach 8 Oct 2025

Why Francophone Africa's youth are rewriting the rules of brand engagement

Passy Nopoudem 3 Oct 2025

A new Eskimi study highlights South Africa in second place in running the most Gen Z-focused ad campaigns. (Image supplied.)

South Africa sets new standards with Gen Z-focused advertising

2 Oct 2025

Source:

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

Global mentorship: TBWA\SA's talent joins the Wright Academy

Global mentorship: TBWA\SA's talent joins the Wright Academy

16 Sep 2025

BICGeons land, students steal the show (and a few birds)

BICGeons land, students steal the show (and a few birds)

Boundless 8 Sep 2025

Loeries Creative Week takes place from 5 to 10 October in The City of Cape Town and (Image supplied)

Loeries Creative week: An opportunity for creative exchange

Loeries 3 Sep 2025

How Aware.org, Skeem Saam and Wonder rewrote the underage drinking script

How Aware.org, Skeem Saam and Wonder rewrote the underage drinking script

Karabo Ledwaba 13 Aug 2025

Source:

What makes a person cool? Global study has some answers

Todd Pezzuti 29 Jul 2025

WPP taps Cindy Rose, tech leader, as new CEO. Source: WPP.

Cindy Rose to lead WPP

11 Jul 2025

(L to r:) Adetutu Laditan, founder, creative director, Woof Studios, Lagos, Bongiwe Neema Nouse, creative director, The Odd Number, Alison Hingle, senior creative, Joe Public United, have been chosen to sit on the One Club’s Young Guns 23 Jury (IOmage by Lesley, Svenson © Bizcommunity)

Joe Public and The Odd Number's young creatives on Young Guns 23 jury

9 Jul 2025

IAB Education Council Front Row commences 2025 nominations for top young talent

IAB Education Council Front Row commences 2025 nominations for top young talent

IAB South Africa 1 Jul 2025

The New Generation Awards announces WesBank as its official headline naming sponsor

The New Generation Awards announces WesBank as its official headline naming sponsor

Lavello Marketing Solutions 27 Jun 2025

The last awards ceremony, Friday 20 June, saw South African Bananas, Johannesburg, awarded a Gold Lion (Source: © Instagram)

#Cannes2025: Saving the best for last: SA bags a Gold Lion

Danette Breitenbach 22 Jun 2025

Source: © PRCA Young Lions TBWA/Hunt/Lascaris' team win Silver Lion

#Cannes2025: Young Lions TBWA\Hunt\Lascaris' team win Silver Lion

Danette Breitenbach 20 Jun 2025

(Image supplied)

#YouthMonth: SA's youth - Most educated, least employed; something’s broken

Charlie Wannell 20 Jun 2025

Source: © 123rf Kyla Booysen, senior partner manager, Special Effects Media, says Brands looking to stay culturally relevant can no longer ignore the power of gaming, especially when it comes to engaging Gen Z

#YouthMonth: Gaming - A gateway for Gen Z

Kyla Booysen 19 Jun 2025

The 2025 Financial Mail (FM) AdFocus Awards opened on 12 June and will close on 15 August (Image supplied)

2025 Financial Mail AdFocus Awards open with Creative Capital theme

19 Jun 2025

The New York Festivals Advertising Awards (NYFA) 2025 winners have been announced (Image supplied)

Dentsu Digital Inc. awarded New York Festivals 2025 Best of Show Award

13 Jun 2025

Advertising for employment: How youth are marketing themselves like products

Advertising for employment: How youth are marketing themselves like products

13 Jun 2025

Source: © Student Village The Gen Z Economy Report: Cash, Culture and Clout, is a new research report on how young people in South Africa earn, spend, save and think about money

Brands, stop relying on stereotypes to connect with Gen Z

13 Jun 2025

TikTok is reshaping the travel experience — from inspiration to booking

TikTok is reshaping the travel experience — from inspiration to booking

Robin Fredericks 13 Jun 2025

Mark Read, WPP's CEO for the past seven years, will retire at the end of 2025 (Image: WPP)

End of an era as Mark Read announces retirement from WPP

9 Jun 2025

This Youth Month Unathi Mahlangu, public relations and communications intern at NerdNarrative dares you to step into your potential (Image supplied)

Step into your potential and honour Youth Month

Unathi Mahlangu 2 Jun 2025

Kimberley Taylor, founder & CEO of Loop

From student to CEO: 8 lessons for young entrepreneurs

Kimberley Taylor 30 May 2025

All about YOU! Putting YOU in YOUth Month on Biz!

All about YOU! Putting YOU in YOUth Month on Biz!

Bizcommunity.com 20 May 2025

#NOtoUnder18: study reveals teens' responses to alcohol messaging in SA

#NOtoUnder18: study reveals teens' responses to alcohol messaging in SA

15 May 2025

Effie Academy launches in South Africa

Effie Academy launches in South Africa

Association for Communication and Advertising 8 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

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