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Loeries Creative Week

VML Birdwatching at the Loeries | Episode 5: Building a country's brand

A panel at Loeries Creative Week looked at how brands and agencies can create work to support the country and nation building
VML Birdwatching at the Loeries | Episode 5: Building a country's brand

Sithembile Ntombela, GM marketing, Brand SA, Thandiwe Mathibela, head of PR, South African Tourism and Sylvester Chauke, founder and CEO of DNA Brand Architects explain how creative work feeds into the coutnry's sense of pride and builds its brand.

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
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