In 2016, Celeste graduated with a distinction in a Level 1 Certificate in Employer Brand Leadership from the renowned International Employer Branding College and has been accredited to global best practice standards. The same year Celeste contributed to the first Employer Brand Excellence - A Case Study Approach, an ultimate employer branding learning publication on best practice from 26 renowned companies such as Adidas Group, Dell H & M etc., which was launched at the first inaugural World Employer Branding Day, which she attended as the country partner for South Africa.

Since inception of Employer Branding SA, Celeste has been actively involved in facilitating an International Employer Brand Leadership Masterclass by Brett Minchington, chairman/CEO of Employer Brand International, together with running numerous employer branding masterclasses to educate the SA market on the essentials of employer branding. Celeste has partnered with various HR and knowledge sharing networking groups and companies i.e. HR Works, Knowledge Resources, Tiso Blackstar Group (national) and Kenyan Institute of Management (KIM) (Kenya) to further educate and promote employer branding as a business principle into organisations. She has coached, trained and consulted with leading brand leaders across industry e.g. TFG, Capitec, Ackermans, The Oceana Group, Cape Town Tourism, BAT, Capespan and KWV.

Having owned Strategy Recruitment Marketing, an award winning and acclaimed employer branding and recruitment advertising organisation, Celeste has over 12 years' recruitment marketing and employer branding experience, two years' experience within PR and brand awareness in the digital media space and 12 years' recruitment experience. She is the proud founder of BPeSA Western Cape (previously known as CallingtheCape) and was instrumental in establishing and launching BPeSA over a 2.5 year period to promote the Western Cape as an offshore BPO location of choice for foreign investors.

Celeste has been commended by her clients for her deep and detailed industry knowledge and ability to present solutions that offer ROI. She is continuously innovating service offerings that assist in overcoming attraction and retention challenges companies face. Her passion lies in promoting the relevance of employer branding from "hire to retire" within the context of her daily projects of designing, implementing and rolling out employer branding strategies for blue chip companies. She is unafraid to challenge the status quo to ensure the client's success - a perfect partner to HR in taking attraction and retention strategies to new heights within the organisation.

In her past-time Celeste enjoys writing blogs on how global employer branding trends and principles can be adopted by SA talent leaders.