Prism Awards 2019

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Five key learnings from SXSW 2019
Five key learnings from SXSW 2019

Founders of Brandtruth//DGTL Integrated Content Practice, Wayne Flemming and Zubeida Goolam discusses five key learnings from the SXSW talks they attended, from A$AP Rocky and Trevor Noah to Brené Brown and Gwyneth Paltrow...

By Wayne Flemming and Zubeida Goolam 4 hours ago

Make your pronouns personal
Make your pronouns personal

How should pronouns be used in marketing communications and why is the (strategic) use of them so important when it comes to persuading consumers to feel and act in certain ways?...

By Leigh Crymble 2 hours ago

Lisbon International Advertising Festival announces executive jury
Lisbon International Advertising Festival announces executive jury

The Lisbon International Advertising Festival has announced the executive jury panel who will vote for the best works submitted at the festival...

3 hours ago

TBWA's Tessa Conrad on how SA rates in the global arena of innovation and disruption
TBWA's Tessa Conrad on how SA rates in the global arena of innovation and disruption

Canadian-born Tessa Conrad, global director of operations at TBWA\Worldwide's headquarters in New York, recently visited TBWA\South Africa's Johannesburg office where she did a series of presentations and assisted the local team in producing a module for DLearn...

By Jessica Tennant 3 hours ago

No booze in our hot cross buns, says Checkers
No booze in our hot cross buns, says Checkers

Checkers hot cross buns have garnered extra attention on social media following the release of a video in which a false-positive breathalyser reading was recorded...

4 hours ago

Image source: Gallo/Getty.
Google launches news innovation challenge for African media

Google News Initiative (GNI) Innovation Challenge expands to Africa...

20 hours ago

Director Jayan Moodley chats Kandasamys: The Wedding
Director Jayan Moodley chats Kandasamys: The Wedding

Daniel Dercksen chats to producer, director and writer Jayan Moodley about Kandasamys: The Wedding, which will be released in South African cinemas on 18 April 2019...

By Daniel Dercksen 22 hours ago

Netflix inked deal to collaborate on its first African animated original
Netflix inked deal to collaborate on its first African animated original

Netflix has inked a deal to team up with South Africa's Triggerfish Animation Studios and UK distributor CAKE on an African animated action-comedy series...

22 hours ago

Using e-commerce data to build successful pricing strategies
Using e-commerce data to build successful pricing strategies

Euromonitor International's new report looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product...

23 hours ago

Image ©
Yes, but what about Pablo Escobar's hippos?

I will get to the hippos later but first, pornography. I know, that sentence surprised me too...

By Damon Stapleton 23 hours ago

Visitors moved by SA designs at Milan Design Week 2019
Visitors moved by SA designs at Milan Design Week 2019

Over 100,000 visitors were treated to an outstanding display of South African design at the recent Milan Design Week, held from 9-14 April 2019...

23 hours ago

#AdForumSummit2019: Key learnings
#AdForumSummit2019: Key learnings

Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experiencing how they are shaping the future...

By Johanna McDowell 1 day ago

Caption: Albrecht captions this: "Low selfie-esteem? All good! Filter up..."
#BehindtheSelfie with... Renate Albrecht

This week, we go behind the selfie with Renate Albrecht, media director and mob mother at Brand Cartel...

By Leigh Andrews 1 day ago

Carmen Murray, founder of Boo-Yah!
#Bookmarks2019: The importance of digital is to be of service to humans first

Boo-Yah! founder Carmen Murray walked away with the award for the 'Best Individual Contribution to Digital' at this year's Bookmarks and explains why she believes that the importance of digital is to be of service to humans first...

By Juanita Pienaar 1 day ago

The press release is dead; long live the press release
The press release is dead; long live the press release

"Before you think the press release is dead, the truth is that because of the ever-growing information bubble and news jumping at you like 'pop-up' ads, there is a need for brands to create their own narrative like never before."...

By Gerhard Hope 1 day ago

The decoy effect: how you are influenced to choose without really knowing it
The decoy effect: how you are influenced to choose without really knowing it

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more...

By Gary Mortimer 1 day ago

Image supplied.
MMA SA announces 2019 board, strategic partners

The Mobile Marketing Association South Africa (MMA SA) has announced the 14 new board members and strategic partners who will lead the delivery of the MMA SA's future development...

1 day ago

Six steps to successful customer relationship management
Six steps to successful customer relationship management

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

By Eben Esterhuizen 1 day ago

A rainbow nation: Rather tricky for the politicians - and marketers
A rainbow nation: Rather tricky for the politicians - and marketers

How can we use the science of marketing to understand and connect to actual human motivations? Political parties need to understand the needs, fears, hopes and aspirations of what has become a more diverse South African people...

By Anele Malumo 1 day ago

Digital trends that can help change the game for small South African businesses
Digital trends that can help change the game for small South African businesses

Since optimising their websites for mobile devices a few years back, many South African companies have mostly made small and superficial changes to their digital presence...

By Stefano Maruzzi 1 day ago

MEST Africa Summit.
MEST Africa comes to Nairobi

MEST Africa and Microsoft announce 2019 Pan-African tech summit in Nairobi...

1 day ago

Screen grab from the ad.
#OrchidsandOnions: Thanks for the laugh, Ogilvy

How difficult is it, Google and Sportsman's Warehouse, to divine that I could get actively annoyed by ads for something I've already bought?

By Brendan Seery 1 day ago

Game of Thrones' season premiere attracts record-sized audience
Game of Thrones' season premiere attracts record-sized audience

The premiere of the final season of Game of Thrones drew 8.1% more viewers than last season's debut, an encouraging sign as HBO winds down its most popular show and prepares for the next chapter of the streaming era...

1 day ago

WTMA19: Marketing minimalism, do less, but do it better
WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

By Robin Fredericks 1 day ago

BCW Africa is PRISM African Network of the Year.
BCW Africa is PRISM African Network of the Year

BCW Africa named African Network of the Year by the PRISM Awards for the fourth consecutive year and chairman and CEO, Robyn de Villiers, wins Lifetime Achievement Award...

2 days ago

Outdoor media = digital media... when creatives get it right
Outdoor media = digital media... when creatives get it right

Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

By Genevieve Considine 2 days ago

#Bookmarks2019: Bravery in telling stories without fear or favour
#Bookmarks2019: Bravery in telling stories without fear or favour

Eyewitness News recently won a Bookmarks' Gold for its Poisonous Bullets: The Silent Betrayal of Sindiso Magaqa three-part podcast series...

By Jessica Tennant 2 days ago

#CNILux: The creative cultural legacy of MaXhosa by Laduma
#CNILux: The creative cultural legacy of MaXhosa by Laduma

The striking textile and knitwear designs conceived by South African golden boy Laduma Ngxokolo are not simply stylish collectables, they're vehicles of cultural preservation...

By Lauren Hartzenberg 2 days ago

Facebook quizzes could get your identity stolen
Facebook quizzes could get your identity stolen

What kind of pizza are you? Which Disney pet are you? Which celebrity would be your perfect match?

2 days ago

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