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The founding alliance comprises General Mills, Logitech, McKinsey & Company, Microsoft led by Xbox, Nedbank, Nestlé, PepsiCo, Philips and the Royal College of Art, with the aspiration of many more of the world’s leading organisations to join soon.
The design leaders at each of the founding companies will make up an advisory council that unleashes and supports the 5,000-strong design community across all nine organisations to voluntarily participate in an unprecedented nine-month initiative to design and develop open-source products and services to address some of society’s biggest challenges.
Gilbert Houngbo, chair of UN-water, is a trustee of Design for Good and will help cultivate the support of local NGOs in communities most affected to provide insights into real-world needs and constraints, to ensure designers’ solutions are sustainable.
Design solutions may address issues such as access to adequate and equitable sanitation and hygiene, the promotion of desalination, wastewater treatment, recycling and reuse technologies or the implementation of integrated water resources management.
Over time, the aspiration is to create innovative new solutions that transform the lives of millions of people and communities around the world. The intention is not only to create direct and measurable change, but to transform the way large companies and institutions collaborate on a common goal.
The initial results of Design for Good, with the first ideas announced for implementation, will be published later this year.