Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy.ByHoward Feldman
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
The Covid-19 pandemic has hit South Africa's small business sector hard and there are grim statistics to bear this out. Those statistics will not be repeated here. After all, if you are a small business owner setting out on the road to recovery, the last thing you probably want is more details of the toll the pandemic has taken on small enterprises. Far more useful would be some good, solid tips on how to build back better after any business setbacks.ByAmeen Hassen
Mobile has long been held as a trend that is due to break at any moment, one that certainly seemed to have taken a bit longer in practice than. However, that being said, I think it’s safe to now reclassify mobile into the ‘way of life’ category (if there was one) as being a ‘trend’ suggests there is end-point, which is certainly not going to be the case.
It goes without saying that brands should be playing in the mobile space by now. The evidence is compelling enough that we are spending more and more time on our devices, performing an array of activities from mere browsing to specific searches to solving those ‘in the moment’ problems. From localised issues of requiring a locksmith after hours to looking up where to get that perfect wedding outfit.
Truly becoming ‘mobile first’ brand starts with a mindset change, I liken it to the design principle known as ‘design thinking’ which puts the needs of the end user as the primary focus. Mobile is no different, how you approach your business and customers need to be approached from a mobile mindset first and foremost, then with full company buy-in from across the stakeholders.
The data pointing to mobile prominence doesn’t lie and you just need to reflect on your own daily lifestyle to see the increasing weighting we give to this device in the palm of our hands. In fact, come to think of it, I wonder within a 24 hours period how often your device would not be within an arm’s length reach? My bet is almost never.
Jumia unveils its third white paper on mobile trends in Africa, and shows Chinese dominance in the smartphone market...
21 Apr 2017
Mobile and context are good bed-fellows
This is where context is becoming even more of a key variable and a brand or business needs to a.) Look deeper and understand the audience they are looking to attract b.) Understand how the said audience wants to engage with and ultimately convert as both don’t always relate to the same thing and c.) When are they engaging, on what device and at what time?
In our local context here in South Africa, mobile penetration is growing exponentially. Smartphones have begun to take more market share away from feature phones due to low-cost devices in the market, with the natural offshoot of this being an easier way to access the internet. With the longed hoped for and seemingly inevitable drop in data prices to come not to mention city initiatives as what’s happened in the City of Tshwane with Project Isizwe and similar setups set for Cape Town and a proposed rollout of affordable fibre into low-income areas – access has only one way to go and that is up.
With this being the context in mind, it’s prudent to approach how you design these first interactions and touch points from the users point of view, for example, is your target market coming from the lower LSM groups where data prices are a factor with no access to internet in the household, or is it a LSM group that can access anytime anywhere with data or Wi-Fi interchanging?
Design for the experience first
The user ultimately dictates how they want to engage with your brand and property be it desktop, mobile web or app and it’s important to note that while mobile devices are primarily used by many consumers it’s not the only one that matters.
Designing for the experience first is the approach that makes the most sense, as a brand and business you have to put your best foot forward no matter what the context your customer or target audience choose. Let’s be frank about it, a customer doesn’t care. At the moment of transaction, they simply want to be able to access the service, product or feature by whichever way they choose and expect it to be a good experience and hassle-free every time – no distinction – if not you’ll possibly miss out on the opportunity.
The design is not limited to in this context solely towards that of the user experience, this being where a bit of context comes in, it also applies to the size of the app to be download, the speed of web page loading, data usage and the like. Options to tackle these are the well-touted AMP (accelerated mobile page) and Progressive Web App’s (web app using modern web capabilities to deliver an app-like experience).
The challenge is not an easy one, and consumers are not known for their patience on any device and a common hurdle that keeps creeping up is trying to design from desktop to mobile rather than the reverse. Starting with the smaller screen forces focus and attention to the users' direct needs and requires the brand to really zero in on what is most essential about the content, product or service. It’s a great chance to strip away all the distraction down to what really matters. The beauty then moving on from mobile-first design is the scalability it offers, moving from mobile to desktop you are afforded more screen space and more options for all those rich features.
Designing for mobile first should be seen as a solution that meets the user’s immediate needs in the present moment with the website taking care of the rest.
Experienced digital and marketing professional, with an interest in ecommerce, product development and customer experience. Started in the martch environment before moving into the retail environment at Zando, rising quickly into the management space first as the head of mobile and then heading up the groups marketing initiatives. Currently at one of South Africa's leading performance agencies, Incubeta, managing a client portfolio within the financial and retail space.
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