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Focus shifts to a mobile economy in Africa

Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...

By Josephine Wawira 2 days ago

JustPalm.com excels in the MMA top Digital/Specialist Agency Rankings
JustPalm.com excels in the MMA top Digital/Specialist Agency Rankings

JustPalm.com, one of Africa's fastest growing mobile marketing agencies, has been ranked among the top five EMEA Digital/Specialist Agencies...

Issued by JustPalm.com 2 days ago

Cybersecurity tips for app development companies
Cybersecurity tips for app development companies

App development companies that wish to make a name for themselves are in the process of studying every possible sector....

By Harnil Oza 2 days ago

VisitAbility video case study
VisitAbility video case study

Vicinity Media has launched VisitAbility - an attribution reporting product in 2018. This case study highlights the success of this global first to market innovation...

Issued by Vicinity Media 3 days ago

What drives mobile advertising performance?
What drives mobile advertising performance?

Amasa invites you to their next Ignite Monthly Forum, this time hosted by Facebook at their offices over cocktails and canapés...

Issued by Amasa 15 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

How data collected from mobile phones can help electricity planning
How data collected from mobile phones can help electricity planning

Access to reliable and affordable electricity brings many benefits. It supports the growth of small businesses, allows students to study at night and protects health...

By Eduardo Alejandro Martínez Ceseña, Joseph Mutale, Mathaios Panteli, and Pierluigi Mancarella 14 Mar 2019

The Purple Cow walking billboards campaign.
#OrchidsandOnions: Kudos for the walking billboards campaign

And Elon Musk scores an Orchid for showing he cares about dogs - but as for Chas Everitt...

By Brendan Seery 12 Mar 2019

This is Momo, or Mother Bird.
Why children's social media safety is in the spotlight after the wake of the #Momochallenge hoax

Described by Paper magazine as a "...saucer-eyed, lipless bird lady with trendy bangs and Voldemort nostrils," it's easy to see why Momo is the latest social media scare, as it's reportedly being hacked into child-friendly apps such as Peppa Pig, Fornite and YouTube Kids. But read this before you ban your young ones from using the internet...

By Leigh Andrews 6 Mar 2019

Kobus du Plooy, CEO of Celbux
Mobile wallets still have a way to go

Mobile wallets just haven't lived up to expectations...

6 Mar 2019

Last year's Gold Award winners at MMA SA Smarties Awards.
SA brands and agencies top the rankings in MMA's global business impact index

Winners of the Mobile Marketing Association's annual Business Impact Index (BII) have been announced in New York and South African brands and agencies have consistently outperformed international peers...

6 Mar 2019

Please will somebody answer the phone?
Please will somebody answer the phone?

Some of us are old enough to remember the days when you went out of the office and came back to the ever-grumpy office receptionist flapping a pile of messages for you from "all the people who had tried to phone you while you were out"...

Issued by All Told 27 Feb 2019

Marketers need to redefine the conversion path in order to build CLV
Marketers need to redefine the conversion path in order to build CLV

People are spending their time wisely, applying this sense of urgency to even the way in which they shop. The service provider who is able to offer the consumer a solution immediately is the most likely to win the conversion...

By Pieter Geyser 26 Feb 2019

Say WhatsApp to sharing your brand locations accurately
Say WhatsApp to sharing your brand locations accurately

One of WhatsApp's most popular features is location sharing; used to send your current location or the location of a specific place to another user...

Issued by Business Positioning Systems 25 Feb 2019

Who is listening if we are not?
Who is listening if we are not?

Lerato Senne, insights strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a 'present yet absent' type of behaviour...

By Lerato Senne 22 Feb 2019

Jose Dos Santos steps down as CEO of Cell C
Jose Dos Santos steps down as CEO of Cell C

The Board of Cell C has announced that Jose Dos Santos will step down as Cell C's chief executive officer...

22 Feb 2019

TheConversation.com
How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

By Dr Admire Mare and Dumisani Moyo 20 Feb 2019

Safety tips for Uber passengers
Safety tips for Uber passengers

Mobile apps like Uber have improved safety by creating accountability and transparency where previously there was none...

20 Feb 2019

#FairnessFirst: Welcome the most diverse emoji set yet
#FairnessFirst: Welcome the most diverse emoji set yet

Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...

By Leigh Andrews 18 Feb 2019

How not to get hacked
How not to get hacked

Gone are the days when we could live in peace believing that as low-profile individuals, we were unlikely to draw the attention of hackers...

14 Feb 2019

5 ways mobile technology will transform education
5 ways mobile technology will transform education

Mobile technology has transformed the way we live and work, and it can be expected to rapidly change the ways in which children learn as smartphones and tablets become more widely accepted at primary and high schools...

By Ernst Wittmann 13 Feb 2019

EskomSePush: Developing a load shedding success story
EskomSePush: Developing a load shedding success story

Load shedding apps first came to the fore in 2014, back when it was common practice for our glorious electricity provider to switch off our lights at the most inconvenient times. Some five years later, South Africa's once again facing long nights lit only by ever-shortening candles...

By Andy Walker 13 Feb 2019

Capture and captivate with cellphone videos
Capture and captivate with cellphone videos

Learn how to create high-impact videos using the tools you already have to tell the stories you want to share with this course from Content Lounge and Mycelium Media Collaborators, taking place from 5-7 March 2019...

Issued by Content Lounge 12 Feb 2019

It's official: mobile advertising works
It's official: mobile advertising works

The SpaceStation and 24.com have released the findings from their mobile study, the first of its kind in South Africa...

Issued by The SpaceStation 12 Feb 2019

How to win in the African digital space
How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

Top 5 Industries to benefit from AI
Top 5 Industries to benefit from AI

Artificial Intelligence is becoming a very real part of day to day life and work...

12 Feb 2019

Location targeting case study
Location targeting case study

Vicinity Media is always innovating in the location space, in this case study we investigate delivering different messages to consumer's based on how far they were from the clients physical store...

Issued by Vicinity Media 11 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness
Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

#BizTrends2019: Melissa Attree's top content marketing trends for right now
#BizTrends2019: Melissa Attree's top content marketing trends for right now

Those that fail to prepare, prepare to fail. Luckily, in the January 2019 Meltwater webinar, Ogilvy Cape Town's creative director Melissa Attree explained how to evolve your content marketing strategy for success in 2019...

By Leigh Andrews 31 Jan 2019

Five predictions for the future of smartphones
Five predictions for the future of smartphones

Innovation in smartphones seems to have hit a ceiling, with most manufacturers releasing new products that feel like incremental improvements ...

By Ernst Wittmann 30 Jan 2019

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