"The Best Global Brands report examines what it takes for brands to succeed in today's hyper-fragmented world. As people demand immediate, personalised and tailored experiences, business and brands need to move at the speed of life," says Doug de Villiers, Interbrand Africa's Group Chief Executive Officer. "Many of the brands in this year's Top 100 are so intuitively aligned with people's priorities, that they are able to seamlessly integrate into their everyday lives."
Interbrand's 16th annual ranking identifies the 100 most valuable global brands by analysing the many ways a brand benefits an organization-from delivering on customer expectations to driving economic value. Interbrand's Best Global Brands methodology was the first brand valuation method to become ISO certified.
The ranking is based on a combination of attributes that contribute to a brand's cumulative value:
The role the brand plays in influencing customer choice The strength the brand has to command a premium price or secure earnings for the company
For more information, visit bestglobalbrands.com to read the 2015 Best Global Brands report in full. To join the conversation on social media, use the hashtag #BGB2015.