
Subscribe & Follow
Advertise your job vacancies
Jobs
- Sales Representative - Mall Advertising East Rand
- Sales Representative East Rand
- Brand Manager: Europe and UK Cape Town
- Graphic Designer Pretoria
- Dotsure Brand Manager George
- Junior Copywriter and Proofreader Cape Town
- Mid- to Senior Graphic Designer Durban
- Senior Brand Designer Cape Town
- Designer Pretoria
- Senior Digital Designer Johannesburg, Cape Town
China's national spirit, Moutai, the world's most valuable spirits brand
For the ninth consecutive year, the elite baijiu brand Moutai, considered China's national spirit, (brand value up 1% to $50.1bn) is the world's most valuable spirits brand in the Brand Finance Report on the world’s most valuable spirits.

Also retaining its second place is Wuliangye (brand value down 15% to $25.9bn).
Third is China’s Luzhou Laojiao (brand value up 6% to $8.2bn).
Wuliangye is now the world's strongest spirits brand, with a Brand Strength Index (BSI) score of 90.7 of 100, earning an impressive AAA+ rating.
Moutai, with a BSI of 89.9 of 100, also scores the top tier AAA+ brand strength rating. It also leads the 2024 Sustainability Perceptions Index, with the highest Sustainability Perceptions Value of $5.9bn.

“The strategic manoeuvres of Moutai, Wuliangye, and Luzhou Laojiao exemplify why they lead the global spirits industry,” says Henry Farr, director, Brand Finance.
“Whether it’s Moutai’s younger audience-targeted campaigns, Wuliangye’s e-commerce advancements, or Luzhou Laojiao’s prestigious sponsorships, these brands are not just maintaining their positions —they are revolutionising the market."

Jim Beam and Jägermeister
American bourbon whiskey brand, Jim Beam (brand value up 83% to $539m) is the world’s fastest-growing spirits brand. The brand’s massive surge in brand value has seen it jump 24 spots to 42nd.
Germany’s Jägermeister (brand value up 38% to $914m) and Italy’s Martini (brand value up 23% to $586m) have also recorded solid brand value growth.
Related
RMB’s new brand campaign Ideas Love Company by Halo: Confident, charming, cerebral 6 minutes Clover Mama Afrika refreshes identity with vibrant new logo 1 hour Top local website names to help inspire your perfect domain 1 day Can brands maintain a true voice amidst the rise of AI content? 28 Mar 2025 10 Tips for building a strong partnership with your agency 27 Mar 2025 #Cannes2025: Apple named 2025 Creative Marketer of the Year 24 Mar 2025
